Social media
marketing is one of the most exhilarating and most difficult fields to work in,
at the moment, as any marketer will tell you. Well, not every marketer, some
just do it for the money. But to be honest, it’s almost impossible to really
earn in this business if you don’t feel passionate about what you do. If you
don’t come away in awe of all the information you’ve learned at the end of a
long day, then what are you even doing in this field?
The number one rule to digital marketing:
Passion.
“You should have a
strong passion for any work idea,” says entrepreneur and CEO Barion McQueen.
Having founded his digital marketing company in 2012, Barion focused all his
passion into growing it as fast as possible.
Applying himself
to the world of social media marketing with seemingly endless perseverance, he
spent the next two years tirelessly looking at new ways to grow and to create.
Because digital
marketing, more than being a funnel for business growth, is a means to artistic
expression. A true social media marketer is also an artist, who uses any and
every digital canvas at his disposal.
The second rule to digital marketing:
Risk-taking.
“You should be
ready to take risks by discovering viable job opportunities,” Barion says.
According to him,
digital marketing is still such a wide, unexplored ocean. It’s almost a crime
to stick to the few marketing rules that we already know, for fear of making a
mistake.
In Barion’s view,
an entrepreneur’s greatest enemy isn’t a rivaling company, but the place he is
in right now. Not moving from that place, not daring to place all your
marketing hopes on an innovative idea, that’s basically entrepreneur suicide.
The third (and perhaps most important) rule
to digital marketing: Flexibility & Hard Work.
“When change
happens, look for an opportunity,” is Barion McQueen’s business motto, and it
has proven an extremely useful one. In his long career, he has come to
collaborate with some of the biggest brands out there, like Coca-Cola or
Adidas.
How?
Because he paid
attention to what was going on around him, to the economic conditions of the
time. Much like swimming, you need to be aware of depth and tide, so as not to
drown. It is a principle that Barion applies to his work almost religiously.
Lastly, Barion
McQueen credits hard work and perseverance with his entrepreneurial success.
“Work hard to know
that all tasks are completed on time and efficiently,” may sound like a far too
simple suggestion, but it’s a remarkably true one, if you think about it. Good
organization skills as well as a strong working ethic not only guarantee your business’s
success, but they also make your employees and your clients appreciate you.
That being said,
Barion McQueen, author of “Why Won’t My Business Grow?”, doesn’t actually
believe there is any one golden rule to success. Rather, he suggests
putting your trust in creativity and finding what works best for you.