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Barion McQueen’s vision The Brand Castle: Building a successful digital marketing company in less than 2 years

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Social media marketing is one of the most exhilarating and most difficult fields to work in, at the moment, as any marketer will tell you. Well, not every marketer, some just do it for the money. But to be honest, it’s almost impossible to really earn in this business if you don’t feel passionate about what you do. If you don’t come away in awe of all the information you’ve learned at the end of a long day, then what are you even doing in this field?

The number one rule to digital marketing: Passion.

“You should have a strong passion for any work idea,” says entrepreneur and CEO Barion McQueen. Having founded his digital marketing company in 2012, Barion focused all his passion into growing it as fast as possible.

Applying himself to the world of social media marketing with seemingly endless perseverance, he spent the next two years tirelessly looking at new ways to grow and to create.

Because digital marketing, more than being a funnel for business growth, is a means to artistic expression. A true social media marketer is also an artist, who uses any and every digital canvas at his disposal.

The second rule to digital marketing: Risk-taking.

“You should be ready to take risks by discovering viable job opportunities,” Barion says.

According to him, digital marketing is still such a wide, unexplored ocean. It’s almost a crime to stick to the few marketing rules that we already know, for fear of making a mistake.

In Barion’s view, an entrepreneur’s greatest enemy isn’t a rivaling company, but the place he is in right now. Not moving from that place, not daring to place all your marketing hopes on an innovative idea, that’s basically entrepreneur suicide.

The third (and perhaps most important) rule to digital marketing: Flexibility & Hard Work.

“When change happens, look for an opportunity,” is Barion McQueen’s business motto, and it has proven an extremely useful one. In his long career, he has come to collaborate with some of the biggest brands out there, like Coca-Cola or Adidas.

How?

Because he paid attention to what was going on around him, to the economic conditions of the time. Much like swimming, you need to be aware of depth and tide, so as not to drown. It is a principle that Barion applies to his work almost religiously.

Lastly, Barion McQueen credits hard work and perseverance with his entrepreneurial success.

“Work hard to know that all tasks are completed on time and efficiently,” may sound like a far too simple suggestion, but it’s a remarkably true one, if you think about it. Good organization skills as well as a strong working ethic not only guarantee your business’s success, but they also make your employees and your clients appreciate you.

That being said, Barion McQueen, author of “Why Won’t My Business Grow?”, doesn’t actually believe there is any one golden rule to success. Rather, he suggests putting your trust in creativity and finding what works best for you.

Matthew Ronald grew up in Chicago. His mother is a preschool teacher, and his father is a cartoonist. After high school Matthew attended college where he majored in early-childhood education and child psychology. After college he worked with special needs children in schools. He then decided to go into publishing, before becoming a writer himself, something he always had an interest in. More than that, he published number of news articles as a freelance author on apstersmedia.com.

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What is Healthcare PR (Public Relations) and its Benefits

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Healthcare PR which is also known as Medical Public Relations is a very strong communication tool that plays a very vital role in spreading relevant information about the medicine and public health management using press releases, social media, or any traditional media. Healthcare PR is the sub-category of PR which requires unique expertise in the field of health care. It impacts directly on the physical wellbeing of the public, unlike other forms of PR, hence, the communication plan for a healthcare PR has to be clear and perfect. E.g., in the past one and half years where the whole world is struggling with the COVID-19 pandemic, the government has taken care of assorted messaging to keep the efforts in order and stop the spread.

As healthcare public relations is gaining more attention than any other PR nowadays, it has become highly essential to be ready with a communication plan with precision and foresight. Here are some basics of this niche that can help you make a more perfect PR campaign that can reach to right people at the right time with the right message.

How Patient Care is Influenced by Healthcare PR

In the world of digital media, people become more active in making appointments with a doctor for their healthcare. There were days when patients had fixed doctors and they do not put any effort into going somewhere else. But now, things are changed. Before consulting any doctor or hospital, people search for reviews, their services, testimonials, broadcast media placements, and many other things which can help in building trust for them. Hence, healthcare PR campaigns have already influenced their potential consumer behavior. A PR agency must always be ready with a medical PR plan. No matter what but disappearing from public view can lead to loss of customers.

Benefits of Healthcare PR

Health care public relations offers various benefits in creating a healthy public relationship when not complicated.

  1. The commercials related to Healthcare PR only emphasize discussions about medical development, health-related problems, and the solutions about the healthcare that the public wanted to know. Due to this, this kind of PR has a valuable impact on society as they are meant to educate the people rather than make money.

Medical PR campaigns are mostly based on educational communication and are promoted for the welfare of society.

  • As the competition rate is very high among hospitals and other medical institutes, medical PR can help in providing a significant presence and provide people with more information about the services you provide. But the patient will only trust you if the services provided are of good quality with immense caretaking. Gaining trust is very important.
  • With the help of good healthcare marketing strategies, a network is created between the patients and the institutions. This interaction is very important for enhancing the services provided by understanding the expectations of the consumers
  • In today’s scenario social media is at its boom. This has sidelined the old traditional methods of advertising. So, with the help of both online and offline healthcare marketing services provided by a PR firm, the visibility of the services can be increased to reach out to more people.

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Ford’s market cap tops $100 billion for the very first time

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Ford Motor’s market value topped $100 billion for the first time ever as the automaker’s stock hit a new 52-week high Thursday.

The organization’s shares hopped Thursday by as much as 5.7% to $25.87, hitting another 20 or more year high, prior to shutting at $25.02 a share, up 2.3%. Its fairly estimated worth dropped to $99.99 billion.

The additions have been energized by Ford’s plans to build production of electric vehicles, including the Mustang Mach-E crossover and an upcoming electric version of its bestselling F-150 pickup that is expected out this spring. The efforts are part for a Ford+ turnaround plan led by CEO Jim Farley, who assumed control over the helm in October 2020.

Ford’s presently worth more than crosstown adversary General Motors, at about $90 billion, as well as electric vehicle start-up Rivian Automotive, at $72 billion, which has failed to support acquires following a blockbuster IPO in November. Ford proceeds to altogether trail Tesla, which has a market cap of more than $1 trillion.

The automaker is evaluated overweight with a value focus of $21.83 an offer, as indicated by a normal of 22 examiners arranged by FactSet. Be that as it may, not all Wall Street examiners haven’t totally gotten tied up with Ford’s turnaround.

“The stock market’s attraction to the Ford EV story continues to take us by surprise,” Morgan Stanley analyst Adam Jonas told investors in a Thursday note called “Ford Market Cap Crosses $100bn: What’s In the Price?”

Morgan Stanley’s value focus for Ford is $12 an offer. Its bull case for the stock is $25 an offer, as indicated by Jonas.

“Ford’s share price movement is impressive and management deserve credit for changing the strategic narrative, triggering a re-rating,” Jonas said. “However, at this juncture, we believe the risks facing Ford and the sector are rising faster than the opportunity.”

Jonas refered to worries including the auto industry’s historically cyclical nature returning, challenges in scaling EV production and more competitive and engaging EVs entering the market against Ford.

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Humble Beginnings to Raising millions

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Naseeb Abbas, Also known as Prince Naseeb, a dedicated humanitarian aid worker and a talented faith inspired singer has raised a staggering total of £500,000.00 together on a personal Justgiving page in addition raised an estimate of £3,000,000 collectively in a 3 year period with the generous support of his faithful following gained by the widespread appreciation of his vocal talents.

With a following of nearly 60,000 on all social media platforms collectively, Naseeb has become somewhat of a household named and this together with his transparency on social media has led to thousands of people entrusting him with their charitable donations.

In the past he has worked closely with many reputable charities, including Human Relief Foundation with whom he undertook his first deployment to Jordan in June 2017. Adam Kelwick, International Fundraiser at Human Relief Foundation has previously described Naseeb as being ‘extremely likeable and humble, despite his many talents.’

The suffering and anguish of people that he saw in Jordan has led to his deployment to several other countries including Bangladesh, Yemen, Burma and Pakistan to hand deliver aid to thousands of more people.

Naseeb is currently working with Kashmir Orphan Relief Trust (KORT), a charity which provides for the needs of hundreds of orphan children in his hometown of Mirpur, Azad Kashmir as well as serving humanity in and around Pakistan.

He plays a fundamental part in raising funds for the charity through his various social media platforms and hopes to continue working in close association with KORT to serve humanity and help provide a safe and loving environment for the children in their care.

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