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Branding expert Sherri Nourse shares her expertise on how entrepreneurship has evolved amidst the pandemic



Social media influencer Sherri Nourse shares positive insights with enterprising mentors from almost every kind and industry through her marketing agency, Ambition Media. Existing and emerging entrepreneurs get that much-needed morale-boosting push to remain on top of consumer’s minds.

In the wake of COVID-19, most businesses have introduced many creative ways to tackle the immediate problems encountered by our communities. The scope of practical innovations that emerged during COVID-19 ranges from new means of supplying essential medical services and gear to social initiatives designed to aid the vulnerable during and after the pandemic. 

Branding expert Sherri Nourse helps businesses cope with this unexpected challenge by sharing insights from several entrepreneurs, visionaries, and market leaders. She is doing so through her social media marketing firm, Ambition Media, and her Instagram platform @motivationmafia. Motivationmafia’s extensive social media presence serves as an educational platform for new and emerging businesses who would like to get tips and tricks on managing operations amid the pandemic.

Birth of Ambition Media

 Sherri Nourse founded her SMM agency Ambition Media and her Instagram platform @motivationmafia to connect with millennial consumers, who turn to social media to make informed purchase decisions, unlike the generations gone by.

Nourse’s social media handle @motivationmafia gives that extra push to businesses and provides them with a collaborative platform to learn and grow. This pandemic has provided a greater thrust to use social media platforms so that companies can inform and connect with, their consumers. Social media is now acting as the most potent marketing tool for brands to ensure that they don’t lose brand recall in the hearts and minds of their followers, users, and potential customers. Brands have come to realize that today’s new-age consumers cannot be targeted using traditional marketing tactics. Social media marketing is changing the dynamics of doing business by providing a common platform for users to engage and collaborate. 

A sense of togetherness during the pandemic

Nourse believes that the pandemic has provided opportunities to every large and small-scale business to shoulder the society’s responsibilities at large. Every individual, running a business, now has the responsibility to develop solutions that can mitigate future social and economic problems. Every business is now endowed with the new task of addressing issues with the immediate logistical and medical impact of the COVID-19 crisis. Those who are successful in overcoming these problems will be in a position to survive the pandemic and approach the post-pandemic world with renewed vigor. 

Lessons from the past

An earlier catastrophe, such as the financial crisis of 2008, is an example that we cannot ignore. The tight cash flows gave birth to the sharing economy and life-changing companies such as Uber and Airbnb. Even the 2002-2004 SARS epidemic made the Chinese ecommerce giant, Ali Baba rewrite the narrative of retail in Asia. The company’s success was fueled by anxiety around traveling and human contact. 

Nourse’s Motivationmafia, as the name suggests, hosts motivational content from interesting personalities who believe that if history has a custom of repeating itself, then this pandemic might prove to be a blessing in disguise that we are failing to recognize at present. The pandemic has shed light on vulnerable areas in our healthcare, social, and economic systems. Our mission as an adaptive and learning community is to recognize the exposed vulnerabilities, supplement those risk areas, and be better prepared for the next unforeseen major disruption.

Nourse’s agency has created a niche for itself in the social media influencer space by hosting quality content from industry masterminds. It is the right place for every business to learn from actionable insights delivered by top-notch industry masters.


Yamaha’s flagship noise-canceling wireless headphones release in the US for $280



In the wake of sending off earlier this summer, Yamaha’s flagship TW-E7B wireless headphones are presently accessible in the US. You can get them beginning today for $279.95. The TW-E7B have a few things going for them. They’re the first true wireless headphones from Yamaha to incorporate the organization’s proprietary active noise cancelation algorithm. Yamaha claims its interpretation of ANC doesn’t “color” audio the manner in which a few implementations do. The headphones additionally feature an internal microphone that monitors how the shape of your ear means for audio output and adjusts accordingly.

A considerable lot of the other software features you’ll find on the TW-E7B are standard at this cost range. The standard ambient mode makes an appearance, as does Google’s Fast Pair. For gamers, there’s a low-latency mode you can initiate by triple tapping the volume down button on the right headphone. On that note, the consideration of built-in volume controls is prominent. Most obvious wireless headphones don’t have them. Bluetooth codec support isn’t so broad as some of the tiny headphones we’ve seen raised a ruckus around town as of late, yet you really do gain access to AAC and aptX versatile.

As per Yamaha, you can get as long as six hours of battery life from the headphones alone, and a total of 22 hours with the included charging case. The casing protecting the 10mm drivers is IPX5 certified against moisture. The TW-E7B are accessible in four colors: black, dark blue, beige and white. They likewise accompany five unique silicone eartips.

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Tata Motors EV subsidiary gets Ford’s Sanand plant for ₹726 crore



Tata Motors Sunday said its subsidiary Tata Passenger Electric Mobility Ltd (TPEML) has signed a Unit Transfer Arrangement (UTA) for the obtaining of Ford India’s manufacturing plant at Sanand in Gujarat for ₹725.7 crores.

As part of the agreement, Tata Motors will get whole land and buildings, vehicle manufacturing plant alongside machinery and equipment situated in that, the Mumbai-based auto major said in a late-night notification to the stock trades.

As part of the agreement, every one of the qualified representatives at the Sanand unit of Ford India will be moved to Tata Motors.

Ford India will keep on working its powertrain manufacturing facility by renting back the land and buildings of the powertrain manufacturing plant from Tata Passenger Electric Mobility based on mutually agreed terms, Tata Motors said.

Tata Motors EV subsidiary additionally consented to offer work to the qualified representatives of the powertrain manufacturing plant on the off chance that Ford India discontinuance of such operations, the statement added.

The closure of the transaction will be dependent upon the receipt of significant approvals from the government authorities and fulfilment of customary condition precedents. The government of Gujarat, TPEML and FIPL have previously executed a tripartite MoU on 30th May 2022 to help all significant approvals for the above transaction.

The unit is neighboring the current manufacturing facility of Tata Motors Passenger Vehicles Limited at Sanand, which ought to help in a smooth transition, Tata Motors said.

This acquisition is timely and a win-win for all stakeholders. It will unlock a state-of-the-art manufacturing capacity of 300,000 units for each annum which is scalable to 420,000 units for every annum, the auto major added.

“The agreement with FIPL signed today is beneficial to all stakeholders and reflects Tata Motors strong aspiration to further strengthen its market position in the passenger vehicles segment and to continue to build on its leadership position in the electric vehicle segment,” Tata Motors Passenger Vehicles MD Shailesh Chandra said.

Steve Armstrong, Transformation Officer of Ford Motor Company, said the declaration denotes a significant step forward in the organization’s ongoing business restructuring in India, which is part for its Ford+ plan for vital change.

“With the transfer of employment for eligible vehicle manufacturing employees included in the agreement, this milestone also highlights our best effort in caring for those impacted by the restructuring,” he said.

The organization had in September last year reported that it would stop vehicle production at its two plants in India as part of a restructuring exercise.

Both Tata Passenger Electric Mobility and Ford India will cooperate over the course of the next few months to fulfill all the condition precedents and get the required regulatory approvals for the closure of the transaction, Tata Motors said.

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AirAsia India Pay Day Sale gets reasonable fares for domestic travel



AirAsia India has presented a Pay Day sale with costs as low as Rs 1,499. The idea of the Pay Day sale is to make short aerial routes like Delhi-Jaipur affordable for all.

Flight costs have forever been a major concern for middle-class families. While costs are exclusive and high for most airlines operating in India, AirAsia India has thought of limited charges across India for shorter aerial routes. The offer is accessible for bookings from July 28, 2022 to July 31, 2022 for travel between August 15, 2022 and December 31, 2022.

AirAsia India’s competitors SpiceJet, Vistara and Indigo are likewise offering reasonable rates for short trips, yet nothing as low as Rs 1,499. The aircrafts keep on being among the most dependable airlines in the nation, as detailed by the Directorate General of Civil Aviation (DGCA).

AirAsia India Pay Day Sale 2022

You can book your AirAsia India flight now, and travel later anyplace between August 15 and December 31, 2022. The declaration was made on the official website, portable and significant booking platforms.

As of now, AirAsia is extending its network to Lucknow with tasks beginning from August 5, 2022. It will offer direct flights to Bengaluru, Kolkata, Goa, Mumbai and Delhi. In addition, you can advantageously travel to Srinagar, Kochi, Guwahati and Hyderabad in one stop.

Guidelines, Terms and Conditions on Pay Day Sale

The offer is just legitimate on AirAsia India (I5) flights and is non-transferable, and interchangeable for cash or different products. Since seats are restricted, they may not be accessible for all dates, routes or flights. The limited inventory offer is accessible on a first-come-first-save basis. On the off chance that the offer is sold out, regular fares will highlighted for book.

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