If you haven’t heard of Brendan Cox, you most likely have heard of Business Blurb. Cox founded the company alongside entrepreneur turned influencer Devin Caherly early last year. According to a Forbes interview, Business Blurb is solving “the gap between actual news and what gets said on social media.” The New Jersey based media company has been compared to a modern day “Forbes” targeted at Gen Z by various publications.
What’s next for Business Blurb:
When asking Brendan about the future of Business Blurb he told us, “Funny enough – I couldn’t give you a definite answer for the future of Business Blurb. We are a media start-up and with the social media industry changing so fast it’s hard to see where we will be in 5 years.” He gave us some insight on some of the futuristic projects that they are working on that cater heavily to the Gen-Z audience, “Our text-line is essentially a news aggregator that texts you the top 5 trending business headlines every morning. Our team understands the power of text marketing in comparison to email marketing and we wanted to hone in on instant reach, fast open-rates, and legitimate engagement.”
You recently launched a new book, tell us about it:
Cox recently launched his new book ‘365 Days of Social Posts For Real Estate Agents’ which is a social media marketing book targeted towards real estate agents. Cox explained his motivation behind the book, “I genuinely noticed a need for content ideas and strategy amongst real estate agents.” He continued, “Through my social media agency, Cox Visuals I work behind the scenes of business owners and realtors and this opened my mind to the concept behind this book. So many forward-thinking agents understand the power of building a digital footprint across various platforms but aren’t sure where to start or what to post, and this is exactly what my new book guides agents through.”
What does the future of influencer marketing look like:
Along with founding Business Blurb, Cox’s day-to-day is his social media agency, Cox Visuals. Cox works alongside both businesses and influencers to help them leverage the power of social media. Cox told us, “We help influencers understand the full potential of their platforms through delivering brand marketing and social media expertise that will cultivate growth and monetization opportunities.”
We hope to be able to keep you in the loop with his future endeavors here but also make sure to connect with him on Linkedin and Instagram. If you want to check out his latest book, grab a copy of ‘365 Days of Social Posts For Real Estate Agents’ on Amazon.