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Five things to know about Apple’s 2023 flagship smartphone, the iPhone 15 Pro

Currently available iPhone 14 Pro and 14 Pro Max models from Apple are unquestionably the best premium smartphones available. The hottest iPhones on the market, they have excellent cameras, an always-on display, and an interactive Dynamic Island. The 2023 iPhone 15 Pro, meanwhile, is already under development in Cupertino, and experts predict that it will differ significantly from the iPhone 14 Pro. Despite Apple’s cloak of secrecy, there are several aspects of the iPhone 15 Pro lineup that are known.

According to some rumours, Apple’s next Pro Max variant will be known as the “iPhone 15 Ultra.” More specifically, Bloomberg’s Ming-Chi Kuo asserts that the introduction of the Apple Watch Ultra may have contributed to the shift in the marketing moniker. The “Ultra” prefix increases the appeal of the iPhone Pro Max among high-end customers in addition to making it seem stylish. For instance, the Apple Watch Ultra is a pricey smartwatch, and the “ultra” designation enhances the perception of its “luxury” status among potential buyers. It is obvious that Apple wants the iPhone 15 Pro to stand out from the cheaper iPhone 15 model, thus altering the name from “Pro Max” to “Ultra” makes perfect sense.

The Apple Watch Ultra has a titanium shell, so it’s possible that the more recent iPhone 15 Pro may as well. The back panel will however still be made of glass. Instead of a flat back panel like the iPhone 14 and iPhone 13 series phones have, the iPhone 15 Pro might sport a rounded one. Consider the design language Apple introduced when it unveiled the iPhone 5c. Despite being a low-cost phone, the iPhone 5C had curved edges on the back. Because the iPhone 15 Pro Max will be a large phone, consumers will be able to hold their phones more comfortably thanks to the rounded, curved back corners.

This tendency may continue into the next year with the iPhone 14 Pro range costing higher in various countries, including India. Popular anonymous industry insider LeaksApplePro recently tweeted that the manufacturing cost of the iPhone 15 Ultra will be significantly more than that of the iPhone 14 Pro Max. Although the price of the new Pro model is yet unknown, it is clear that the iPhone 15 Pro Max will probably be a costly gadget.

Categories: Technology
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