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GENERATIVE AI FOR TV & FILM

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GENERATIVE AI FOR TV & FILM

The story surrounding generative AI in the entertainment industry has been extremely sensitive over the past year. Hollywood needs to think carefully about how studios and creatives will — and maybe should — use gen AI models and software tools in the many different creative processes involved in producing film or TV now that the writers’ and actors’ strikes have ended.

Variety Intelligence Platform’s special report, “Generative AI in Film & TV,” explores the potential and constraints of gen AI models and emerging software as they relate to their current and potential applications in the film and television industries. This comes as the industry prepares to grapple with this game-changing technology in the upcoming months.

A vast array of opportunities are presented by generative AI at various points in the production value chain. Examine the usefulness and value of this growing, varied, and potent collection of AI models and tools in particular for screenwriting, VFX, previsualization, content localization, and sound editing tasks.

Additionally, generative AI tools are currently being used to automate certain creative tasks, which is starting to disrupt traditional methods. However, it should have a positive effect because it gets rid of repetitive work, shortens project schedules, and lets productions explore previously unattainable creative avenues that were blocked by budgetary, scheduling, and even physical reality constraints. Its application also holds the potential to decrease the number of workers and specific processes required to produce the same amount of work.

The exponential pace of research and development in the AI community since the first significant public release of generative AI user applications last year has further enhanced the capabilities of these systems.

As a wave of large tech companies have been developing, open-sourcing, and commercializing generative AI, a number of startups have also sprung up, providing best-in-class tools and software for post-production and entertainment production.

A portion of the research for this report comes from more than 20 background interviews, mostly held in August through November 2023, with advisors in the media and entertainment (M&E) space, executives and founders of generative AI startups, and independent filmmakers who use AI tools and techniques in their work.

Runway, Synthesia, Wonder Dynamics, Digital Domain, Monsters Aliens Robots Zombies (MARZ), ElevenLabs, Deepdub, Resemble AI, DeepBrain AI, Luma AI, and Fable Studio were among the companies that took part.

The impact of generative AI in TV and film production is the main topic of this report. For more information, see “Generative AI & Entertainment: Part 2,” which explores potential mitigations as well as the legal and labor risks associated with gen AI in the film and television industries.

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AI Features of the Google Pixel 8a Leaked before the Device’s Planned Release

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A new smartphone from Google is anticipated to be unveiled during its May 14–15 I/O conference. The forthcoming device, dubbed Pixel 8a, will be a more subdued version of the Pixel 8. Despite being frequently spotted online, the smartphone has not yet received any official announcements from the company. A promotional video that was leaked is showcasing the AI features of the Pixel 8a, just weeks before its much-anticipated release. Furthermore, internet leaks have disclosed software support and special features.

Tipster Steve Hemmerstoffer obtained a promotional video for the Pixel 8a through MySmartPrice. The forthcoming smartphone is anticipated to include certain Pixel-only features, some of which are demonstrated in the video. As per the video, the Pixel 8a will support Google’s Best Take feature, which substitutes faces from multiple group photos or burst photos to “replace” faces that have their eyes closed or display undesirable expressions.

There will be support for Circle to Search on the Pixel 8a, a feature that is presently present on some Pixel and Samsung Galaxy smartphones. Additionally, the leaked video implies that the smartphone will come equipped with Google’s Audio Magic Eraser, an artificial intelligence (AI) tool for eliminating unwanted background noise from recorded videos. In addition, as shown in the video, the Pixel 8a will support live translation during voice calls.

The phone will have “seven years of security updates” and the Tensor G3 chip, according to the leaked teasers. It’s unclear, though, if the phone will get the same amount of Android OS updates as the more expensive Pixel 8 series phones that have the same processor. In the days preceding its planned May 14 launch, the company is anticipated to disclose additional information about the device.

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Apple Unveils a new Artificial Intelligence Model Compatible with Laptops and Phones

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All of the major tech companies, with the exception of Apple, have made their generative AI models available for use in commercial settings. The business is, nevertheless, actively engaged in that area. Wednesday saw the release of Open-source Efficient Language Models (OpenELM), a collection of four incredibly compact language models—the Hugging Face model library—by its researchers. According to the company, OpenELM works incredibly well for text-related tasks like composing emails. The models are now ready for development and the company has maintained them as open source.

In comparison to models from other tech giants like Microsoft and Google, the model is extremely small, as previously mentioned. 270 million, 450 million, 1.1 billion, and 3 billion parameters are present in Apple’s latest models. On the other hand, Google’s Gemma model has 2 billion parameters, whereas Microsoft’s Phi-3 model has 3.8 billion. Minimal versions are compatible with phones and laptops and require less power to operate.

Apple CEO Tim Cook made a hint in February about the impending release of generative AI features on Apple products. He said that Apple has been working on this project for a long time. About the details of the AI features, there is, however, no more information available.

Apple, meanwhile, has declared that it will hold a press conference to introduce a few new items this month. Media invites to the “special Apple Event” on May 7 at 7 AM PT (7:30 PM IST) have already begun to arrive from the company. The invite’s image, which shows an Apple Pencil, suggests that the event will primarily focus on iPads.

It seems that Apple will host the event entirely online, following in the footsteps of October’s “Scary Fast” event. It is implied in every invitation that Apple has sent out that viewers will be able to watch the event online. Invitations for a live event have not yet been distributed.
Apple has released other AI models before this one. The business previously released the MGIE image editing model, which enables users to edit photos using prompts.

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Google Expands the Availability of AI Support with Gemini AI to Android 10 and 11

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Android 10 and 11 are now compatible with Google’s Gemini AI, which was previously limited to Android 12 and above. As noted by 9to5google, this modification greatly expands the pool of users who can take advantage of AI-powered support for their tablets and smartphones.

Due to a recent app update, Google has lowered the minimum requirement for Gemini, which now makes its advanced AI features accessible to a wider range of users. Previously, Gemini required Android 12 or later to function. The AI assistant can now be installed and used on Android 10 devices thanks to the updated Gemini app, version v1.0.626720042, which can be downloaded from the Google Play Store.

This expansion, which shows Google’s goal to make AI technology more inclusive, was first mentioned by Sumanta Das on X and then further highlighted by Artem Russakoviskii. Only the most recent versions of Android were compatible with Gemini when it was first released earlier this year. Google’s latest update demonstrates the company’s dedication to expanding the user base for its AI technology.

Gemini is now fully operational after updating the Google app and Play Services, according to testers using Android 10 devices. Tests conducted on an Android 10 Google Pixel revealed that Gemini functions seamlessly and a user experience akin to that of more recent models.

Because users with older Android devices will now have access to the same AI capabilities as those with more recent models, the wider compatibility has important implications for them. Expanding Gemini’s support further demonstrates Google’s dedication to making advanced AI accessible to a larger segment of the Android user base.

Users of Android 10 and 11 can now access Gemini, and they can anticipate regular updates and new features. This action marks a significant turning point in Google’s AI development and opens the door for future functional and accessibility enhancements, improving everyone’s Android experience.

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