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How to Organically Market Music



Being an independent artist has never provided more opportunities, nor has it ever been more competitive than it is right now. With so many platforms to share your music on, artists are now more accessible than at any other point in history.

For artists, navigating this notoriously tough industry and now saturated and competitive landscape calls for skills and strategy to stand out. Finding a strategic partner to help them with this is often what helps independent artists stand out from the crowd.

Enter De Novo Agency for independent artists.

De Novo Agency is the brain child of the co-founders James Landry and Elliot Tousley. The two talented entrepreneurs both came from strong music and entertainment backgrounds with the goal of working with independent artists and helping them build their careers.

Certainly, no small goal.

Before we dive into all of the ways that they help their artists, let’s get their bio on the record.

“DNA partners with musicians at all levels and assists them in getting more business opportunities by utilizing data-driven music marketing. DNA has partnered with dozens of independent playlist curators who operate hundreds of targeted playlists on Spotify. They leverage these playlist placements for musicians in order to reach an audience, gather unique data and demographics, form a target audience of similar fans to market to on social media, and capitalize on business opportunities by leveraging the metrics and data they receive for the artist. DNA helps artists in any stage of their career–whether they are releasing their very first single, or trying to negotiate a sought-after record deal.”

A core belief of DNA is that artists have to approach their music with the mind of a marketer, and they help them see that, plan for that, and execute on that.

Okay, let’s turn our attention to just how they achieve this and more specifically, how they help independent artists like you.

Spotify Services for Independent Artists

As of Q1 2020, Spotify was home to 286 million active monthly users. Being on that platform and being strategic with your approach is critically valuable for independent artists.

De Novo Agency knew that it was imperative for them to help artists be successful at this. Like any offering they have, there are multiple packages that artists can choose from and they can pick the right one for their needs.

While each package varies from the next, here is the crux of what you as an independent artist can get.

  • Data-Driven Music Marketing
  • Organically Place Your Music in User-Curated Playlists on Spotify
  • Locate Your Unique Target Audience
  • Build a Custom Marketing Plan Based on Data
  • Verifiable Data Guarantee

As an artist in the most competitive era of music, the onus is on you to make your music stand out and to get it in front of the right audience. DNA partners with you to help with this.

“DNA placed me in seven playlists on Spotify and about 10 days later I was organically added to 30 more! I was in front of 900k listeners and earned 100k streams in less than a month!”

CURTI$Y – @TheRealCurtisy

Learn more about De Novo Agency’s Spotify services.

YouTube Services for Independent Artists

If you were surprised by the number of active monthly users on Spotify, then the 2 billion that log on to YouTube each month will surely blow you away.

Having a content plan for YouTube will help your music reach a large audience and grow your following. Just like with Spotify, it’s helpful to have a partner, and luckily De Novo Agency has your back on this too.

Again, DNA gives you options and packages to chose from to give you the most control possible will building this partnership. Here are the details on their YouTube offering.

  • Data-Driven YouTube Marketing
  • Design & Run Ads for Your Video on the Google Ad Suite and Point Them at Look-a-Like Audiences
  • Take the Data Available About Your Audience (From Spotify, Instagram, Etc.) and Target Similar Users on YouTube.

Running a data-driven ads campaign on YouTube and letting data drive your future decisions is a great way to create a competitive edge in the entertainment world.

Learn more about De Novo Agency’s YouTube Services.

Blog Placements & PR Services for Independent Artists

The last piece of the puzzle here is blog placements and PR services for independent artists. As an artist or an entrepreneur, the packing (AKA your brand) means a lot in the public eye.

Crafting that public image and properly creating your marketing narrative has become an increasingly important part of being an independent artist. And as the more things change, the more they stay the same. If you have a new piece of music, a new album, a new video, or anything else new, then you need a press release.

In 2020, you want that press release on blogs with audiences. Once again, that’s where De Novo is there to help you. And, again they have multiple packages to choose from which puts the control in your hands.

Here is the main offering for their blog placements and PR services:

  • Help You Create Your Marketing Narrative
  • The DNA Team of Writers Will Interview You and Help You Craft an Effective Call-to-Action (CTA)
  • You Get a Unique Press Release That You Can Keep and Send to Whoever You Want
  • They Write and Publish Articles About You and Your Music Business

Essentially, this service helps you round out and build your brand.

Learn more about De Novo Agency’s Blog Placement & PR Services.

Why Having an Agency Partner Matters

Just in these three areas, you can see just how much work there is to do as an independent artist to create the successful career that you want. It’s not easy, but nothing worth doing is.

However, De Novo’s goal is to work with you to make it easier.

For you, picking the right strategic partner is as crucial as the decision to have one in the first place. Part of knowing that you’re working with the right agency is understanding the process.

In the case of De Novo, they use a six step process:

  1. You Submit Your Music
  2. DNA Analyzes Your Music
  3. Placement/Design
  4. Data Collection
  5. Consultation to Build on Results
  6. Create More Opportunities

In short, the process is hands on, they take personal interest in you, and it’s a real partnership. But don’t just take our word for it, here are some artist reviews.

If you are ready to get started and partner with an agency, then you should reach out to De Novo Agency today.

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Rico Torres: No Limitation To What You Can Achieve In Life



Rico loves to enhance individuals’ lives. That is the reason he decided to impart information and mindfulness through the substance he makes. He is a multi-gifted character with his name across numerous life territories. He can utilize substances to move individuals since he has experienced a ton throughout everyday life. Along these lines, to reward society, he utilizes his Instagram to reach and show individuals the genuine estimation of life.

Rico is renowned today not on the grounds that he trusts in cultural standards but since he burrowed profound to discover his motivation. He was very nearly turning into a specialist subsequent to examining Biological Health Science at the University of South Florida. He made a progression of strides that carried him to where he is today.

His experience wasn’t extraordinary compared to others you would respect, yet his flexibility and assurance are something worth loving. Rico is a Colombia-conceived American because of his folks’ movement. Seeing his folks isolated and engaging in anorexia and asthma were testing experiences he confronted growing up.

He would take part in battles in school to try not to be tormented. Along these lines, he needed to change secondary school multiple times. Discouragement set in, and Rico experienced tension. He would not like to live in hopelessness, so he moved himself to deal with his body. Rico is solid today in view of wellness and strength preparing he used to break liberated from psychological instability. Presently, he has an incredible body that makes him perceptible among the group.

Rico is a fruitful businessperson with in excess of ten dynamic organizations, including a few investment properties. As a model, he works together with various brands to be their minister. As a committed extremist, he has gone on clinical mission excursions to Ecuador, Peru, and Nicaragua. This was never an issue for him since he adores voyaging.

With no experience or information about media outlets, Rico relinquished his journey to be a specialist to begin new vocations altogether. He accepts with the correct equilibrium, it isn’t difficult to take a stab at something new. In spite of the fact that Rico bombed commonly attempting to be inventive, he was adequately firm to conquer his prosperity deterrents.

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Amar Patel – The King of Effective and Reliable Multi-Vitamins In India



In an unfortunate business-dominated world where all those entrepreneurs are concerned with, is profit, there are few who actually do business that matters on an internal level. And by this, we mean the nutrition and health care business. Speaking of nutrition, the one name to be reckoned with in the field is that of entrepreneur Amar Patel. Amar has not only benefited from a business standpoint because of the pandemic but has also helped the country with his superior-quality supplements, which saw a huge sale during the pandemic.

Apart from stocking up on masks, face shields, and sanitisers, another huge product that was consumed by a huge majority, were nutrition supplements. Given COVID attacks one’s immunity, there was a huge surge in the demand for nutrition supplements and the ones that Amar’s company brought to the market, came highly recommended. In fact, his company’s sales skyrocketed to a staggering 415% in just one week of March 2020. And his current sales, now that the threat of COVID-19 has gone down considerably, are still at an amazing 160%.

Amar Patel, himself, is a fitness junkie. And one look at his social media account proves our claim. He definitely promotes healthy living given he is all about health and wellness. Amar has been in this field for the past 8 years and knows the ins and out of how health is of utmost importance for an individual. He is also one of the leading names in the business of manufacturing dietary and multivitamin supplements and related products in the country.

Amar believes that his company has reached where it is today in the market because of his responsible collaborations. This is one entrepreneur who does not wish to risk the quality of his business and its reputation and collaborates with only top nutrition and fitness companies for his products. In fact, his cut-list includes doing business with only those brands that have been featured as top-brands in magazines like Forbes. Well, responsible and smart… the two best qualities of a successful entrepreneur. Wouldn’t you agree?

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Burn The Ships: PayCertify Founder Chase Harmer’s Motto for Success



What inspired you to become an entrepreneur?

When I was 19, I got a track scholarship to Cal Poly. It was my dream. But I decided to play a pickup football game over Thanksgiving and messed up my knee pretty badly. I lost my scholarship. Without sports, I didn’t want to stay in school. I felt like there were so many opportunities out in the world that I was eager to take advantage of. I got into door-to-door sales for companies like AT&T and Comcast. From there, I jumped into credit card processing and ultimately decided to start my own business. I’ve been at it for 22 years now.

What accomplishments are you most proud of?

I’m tough on myself, so it’s hard for me to evaluate our work honestly. But when I really look at it, only three companies in the world can do what we’re doing. We’ve done it with less than $21M in capital, and the next lowest raise for a company similar to us took $180M. It wasn’t easy, but we got here with a lot less than others have. That’s something I’m very proud of.

What motto do you live by?

My motto is burn the ships, win or die trying. I have it tattooed on my stomach. It comes from a story about when Hernán Cortés and his men first landed to conquer the Aztec empire. Supposedly, Cortés burned his own ships so that his men couldn’t retreat. They were either going to die there, or they were going to win. There was no way back home. So they had to fight with everything they had.

Follow Chase Harmer on Instagram and Twitter.

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