Meet the Instagram AR filter creator, Hari Tahov changing the way brands, influencers and everyday users interact in the social media app.
At only 22 years young, Hari moved to Los Angeles from Bulgaria to continue his successful career as a fashion model and designer. Not content with modeling and acting, Hari spends his days designing AR filters for Instagram. His sought after filters are already being used by brands and celebrities and he hopes to grow his AR expertise to applications across multiple industries.
From Bulgaria to Hollywood’s red carpets and now in the palm of our hand, AR filter creator Hari Tahov shares his story.
When and how did you become AR Filter creator?
Few months before graduating Los Angeles Film School I noticed around Vidcon 2019 that many influencers had filters and that made me research AR Filters which got me started to create. I studied adobe creative cloud in college for my producer studies which made it really easy for me to get started.
What inspires you to create AR Filters?
I’m a film maker and having to work with an augmented reality where anything is possible is inspirational by itself. When you know you can create anything the only boundaries are the code and your imagination.
What kind of filters have you created and is there something specific that you have created that you haven’t seen from other creators?
I have created every type of filter like color gradings, 3D objects, game filters, branded filters, interactive filters and more. My most famous filter is “NARUTO EYES” which got popular amongst the Comic-Con community and all Naruto fans like me. I am also the first creator online to create an AR Rick and Morty Filter game two weeks before the fourth season aired on Cartoon Network [Adult Swim].
What is your favorite filter from your library?
My favorite filter is “FRIES” and I created it for my weird obsession with fries. I just love french fries. “COLOR AESTHETICS” is my fave that I use every day. It got millions of impressions becouse it has six color gradings everyone loves, but “NARUTO EYES” is popular as well as it was the first filter to allow you to switch between five character’s eye colors in the slider menu.
Have you collaborated or work with any celebrities or brands?
Yes, when I graduated Los Angeles Film School I started collaborating with brands and celebrities on their own branded AR Filter Designs. I’ve worked with brands and celebrities like MENAGERIÉ, Cocabee, Olivia Quido, KUST, Shaka Strong, Urbana Chappa, Daved Munoz, Herbarium, Buddhabeanscoffee, and others. I got a lot of work when quarantine began and it’s been a joy getting to be creative with so many artists.
What do you think is the future of AR Filters?
AR Filters can be much more than masks, colors or 3D shapes. Through filters we can tell a brands story, create an immersive AR game contest, promote a certain product, or bring imagination to life. I believe there will be games and color gradings we have yet to imagine that will blur the lines of Augmented Reality and the real world.
Do you think AR Filters in the fashion Industry will eliminate the need for in person shopping?
AR Filters can help brands tell their story, or incorporate their products into filters. I think people who can not afford or carry the products would love using them as AR 3D Filters. I think this is more environmentally friendly approach to change makeup, accessories, and clothes without harming the environment. I think many brands are realizing this so having filters to test the products or to use them would solidify their decision if they want to buy it forever or just to save it as filter.
Are you working on any filters now that we can be on the lookout for?
Right now I’m developing more color gradings that are beyond this world, but that’s not everything. I’m in the process of creating 3D fashion filters that no one has done before. I hope everyone can use them soon.
What’s next for Hari Tahov?
I’m a filmmaker and a creator so I want to bring out more filters that will allow people to create. There are so much wonderful brands, organizations, and individuals who need filters so I would love to collaborate and help everyone tell their story through AR Filters.
Die Hard’s Jeb Stuart to write ‘Assassin’s Creed’ Netflix series
Die Hard scribe Stuart has been tapped to compose Netflix’s live-action adaptation of Assassin’s Creed, Deadline has affirmed.
The task has been being development at Netflix since 2020 as a part of a content deal with with Ubisoft to develop live-action, animated and anime series dependent on the international bestselling video game franchise.
Since it first launched in 2007, the Assassin’s Creed franchise has sold in excess of 155 million games worldwide to become one of the bestselling series in video game history. It was adjusted as a feature with the 2016 Assassin’s Creed directed by Justin Kurzel and featuring Michael Fassbender. In 2017, Ubisoft flagged its arrangements for an Assassin’s Creed TV series.
Stuart most recently created Netflix’s Vikings: Valhalla, the sequel of History’s Vikings series. He likewise wrote Netflix limited series The Liberator and features, for example, Die Hard, Another 48 Hours and The Fugitive.
Jack Black and Ice Cube to star in Sony comedy ‘Oh Hell No’
Jack Black and Ice Cube are joining for Sony satire Oh Hell No.
Black is in talks with star with Ice Cube in the project that follows the relationship of Sherman (Black) and Will (Cube) after Sherman falls in love with Will’s mother.
Kitao Sakurai, the filmmaker behind Netflix’s breakout satire Bad Trip, is set to direct from a script by Scot Armstrong (Old School), Tracy Oliver (Girls Trip), Jessica Gao (She-Hulk) and Rodney Rothman (Spiderman: Into the Spider-Verse).
Matt Tolmach, who worked with Black on the Jumanji films, is producing through Matt Tolmach Productions with Black and Roz Music. Brittany Morrissey is directing for the studio.
Black was most recently seen in theaters with Jumanji: The Next Level, and is set for the profoundly expected Borderlands include adaption, playing beloved character Claptrap. He is repped by WME and Sloane Offer.
Ice Cube, repped by WME, Prospect Park and Ziffren Brittenham, was most recently seen in Searchlight’s The High Note and is set for a Universal sci-fi feature from Wanted chief Timur Bekmambetov.
Sakurai’s previous credit includes directing and executive producing The Eric Andre Show for Adult Swim, and as of late coordinating scenes for the second period of FX parody Dave and BJ Novak’s upcoming series Platform. He is repped by UTA, 3 Arts and Schreck Rose.
‘Ladies and Gentlemen’ : Mostofa Sarwar Farooki’s debut web series on ZEE 5
A virtual press conference for the revealing of Mostofa Sarwar Farooki’s debut web series “Ladies and Gentlemen” was held today at 4 pm. The ZEE 5 original series will premiere universally on July 9.
Director Mostofa Sarwar Farooki, producer Nusrat Imrose Tisha, and ZEE5 Global’s Chief Business Officer Archana Anand were available at the meeting. The cast, including Maria Nur, Pavel Areen, Tanvir Hossain, Mamunur Rashid, Tasnia Farin, Hasan Masood, Partha Barua, Alexey Kosorukov, and Iresh Zaker were additionally in participation, among others. The meeting was facilitated by Aisha Khan.
The online meeting started with a welcome address by Archana Anand. “The entire journey of Zee 5 has been about bringing out quality content for the audiences, especially based in India, Bangladesh, and Pakistan and so far the response has been overwhelming. With internationally acclaimed director Mostofa Sarwar Farooki joining this goal, I hope we will be able to deliver more towards our promise,” she said in her speech.
This was trailed by the trailer debut. The 2 minutes and 21-second trailer showcases themes of gender equality and social stereotypes in such manner close by taboos related with womanhood.
Then, the stage was given to Mostafa Sarwar Farooki to share his perspectives and presentation experience. “As an independent filmmaker by nature, I have always been in favour of theatrical releases. However, entertainment consumption has taken a different shape in this pandemic,” he said. “OTTs have become crucial for us in such a situation, and the experience has been amazing.”
A behind the scene video was displayed through screen sharing at the live conference.
Maker Nusrat Imrose Tisha played a fundamental role with regards to choosing the cast for this creation. “This is my second production and it’s a blessing to work with Mostafa Sarwar Farooki. However as a producer, it was a challenge, as he keeps improvising,” she shared. “However, he took my advice while selecting the cast, especially in the case of Partha Barua and Tasnia Farin, and the unpredictability led to a lot of excitement and thrill for me.”
The online event finished with an inquiry and answer meeting where the floor was available to columnists and media agents to speak with the productions group and cast of “Ladies and Gentlemen”.
Mostafa Sarwar Farooki, who is known as perhaps the most prolific directors of Bangladesh, has acquired international awards for his work throughout the long term. His forthcoming project, “No Land’s Man” is a predominantly English film, which will feature Indian superstar Nawazuddin Siddiqui and Bangladeshi singer turned entertainer Tahsan Khan.
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