I’m going to share five Instagram marketing ideas for the travel industry in this blog post.
- Leverage by media influencers
Influencers are great for earning likes and connecting with people who treat the words of their favorite Instagrammers as a gospel. Influencers, by their very nature, have huge fanbases, so they can help you get the word out and create a viral effect. Bonus read Goread.io
This holds true if you are selling unique material, advertising an exclusive offer or offering an experiential travel experience (mountaining, skydiving, culture tours, etc.). Commissioning a high-profile influencer to post on your behalf or sharing the updates you have created is a perfect way to achieve exposure to your target market.
Skyscanner is an example of a company that now and then hands over the reins of its account to a high-profile influencer. Here’s a look at the launch of the latest Instagram campaign with the micro-influencer Robert Schrader; he took over the Skyscanner page for a few days to give his fans some lesser-known but very stunning locations in Thailand:
Instagram takeover of Skyscanner
They also invite followers to tag their holiday posts with unique hashtags, to be in a spot to be included on their page. By the way, this is a great way to let your audience do their job for you: because you can put up beautiful images instead of dreaming of your own. These traveler-supplied images may also resonate better with the audience, as they are perceived to be more authentic.
It’s not a bad idea, of course, to use a social influencer who has a relation to travel; having said that any influencer that can help you achieve your dream and encourage a high amount of positive connections is worth considering.
- Consistently share varied content
Needless to say, travel companies should be concerned with posting highly visual content on Instagram: impeccable high-resistance images that get your audience to pack their suitcases. Beautiful, inspirational photography from talented skilled photographers is what’s wanted, as realistic and easy images can do tricks as well.
It is necessary to note, though, that the material should always be varied. Even beautiful images of mountains and seascapes may become boring after a while, so remember to juxtapose inspirational quotes or other content that reflects your values and brand identity.
This is a forum where creativity is, of course , important, so think long and hard about how the pictures you post match your brand identity. Emphasize what makes you special, apply appropriate hashtags (and invite your followers to use them too) and strive to foster a ‘feel-good element.’ Game-changing profiles include Royal Caribbean International, Lonely Planet and Airbnb.
Instagram Travel Content
- Instagram Leverage Stories
You can promote incredibly polished marketing content through regular Instagram posts, but for something a little more authentic, Insta Stories is where it is. Stories has quickly become one of Instagram’s best-loved features and offers an opportunity to raise brand awareness while giving followers a unique look at what you’re offering. Stories can last up to 15 seconds, while live videos can last up to an hour.
By the way, you can tie this tip in with the first suggestion, namely by bringing reputable influencers to broadcast real-time holiday experiences, taking trips and seeing the sights that you think would resonate with the audience.
Of course, if you want to get a top influencer on board, you’ll have to comp them on the trip; or pay a heavy fee to let them host the Instagram Stories takeover on your feed. Of course, you ‘re going to want to set a minimum number of Stories that you want to post within the allocated timeframe in order to create buzz and maximize engagement.
For an example of Instagram Stories done right, search Ryanair ‘s page. Stories may be devoted to neighborhood holidays, street food, big activities, and unique popular destinations at various times.
Ryanair Area Breaks Instagram History
- Using the IGTV
Launched in 2018, IGTV is a long-standing vertical video platform that helps you better communicate your message to your Insta followers and increase your audience in the process.
Unlike the shortness of films, IGTV videos will last up to an hour, giving you enough time to highlight your offer: a chance to enjoy a nice holiday, for example. IGTV can be accessed from the regular Instagram app, although there is also a dedicated IGTV app, and developers have worked tirelessly to ensure that the platform delivers a more polished end product than Facebook Live does.
The trick to optimizing the channel, of course, is to curate enticing and relevant material that is ideal for longer formats: expanded travel guides, travel advice videos, videos based exclusively on local cuisine, and so on. But get it right, and the rewards could be huge. This type of content is very popular on TV, Twitter, and other well-established channels, so there is a big opportunity for Instagram travel brands.
- Build a calendar for social media
You’ll want to concentrate on other forms of content at other times of the year. As a travel company, you might want to focus on winter breaks during the winter, city breaks in the spring and autumn, and beach destinations during the summer. By setting up a social media calendar and taking note of bank holidays, festivals, sporting events and the like, you can ensure that your content is timely and relevant and thus more likely to engage.
Plus, it’s not just a matter of planning holidays; planning your content in advance would encourage you to produce easier, more interactive content for the simple purpose that you’ll have more time to prepare and build your content.
Travel companies who thrive on social media, and particularly on Instagram, realize who it’s more than just showing postcard images. It’s about empowering travelers and others who, handcuffed to their desks, are idly scrolling through Instagram as a way of escape. It’s about selling a living dream.
Make social media an important part of the marketing strategy, concentrate on producing engaging, motivational content, and help travelers explore new , exciting destinations and become a respected voice in space.
Helen McCrory, Star of ‘Harry Potter’ and ‘Peaky Blinders’, dies at 52
Helen McCrory, the British actress best known for her roles in the ‘Harry Potter’ films and ‘Peaky Blinders,’ has died, her husband, actor Damian Lewis, reported on Friday.
McCrory, who was 52, died “peacefully at home” after “an heroic battle with cancer,” the “Homeland” star said in a tweet.
The London-born actress, who featured as Narcissa Malfoy in the “Harry Potter” franchise, had a arch, mysterious quality that served her well in villainous roles, including the period dramas “Peaky Blinders” and “Penny Dreadful” and the “Vampires of Venice” episode of the long running “Doctor Who.”
A year ago, she showed up in two miniseries: The Masterpiece production “Roadkill,” in which she played the UK’s Prime Minister opposite Hugh Laurie; and “Quiz,” a fact-based drama about the “Who Wants to be a MIllionaire” scandal.
She was no stranger to political roles, playing Cherie Blair – the wife of British prime minister Tony Blair – twice, in “The Queen” and the TV movie “The Special Relationship,” both times with Michael Sheen and “The Crown” writer Peter Morgan.
McCrory was additionally a refined stage actress, playing strong women from Lady Macbeth to Medea in London’s West End.
“She died as she lived. Fearlessly. God we love her and know how lucky we are to have had her in our lives. She blazed so brightly. Go now, Little One, into the air, and thank you,” Lewis said in his tweet.
McCrory and Lewis shared two children together. Talking about the interesting shuffling their lives at times needed to British Vogue in 2013, McCrory attributed her desire to be there for her youngsters for her impressive resumé.
“It’s got to be a damn good offer to coax me away from them,” she told the publication. “Which is probably why the projects I’ve worked on since they were born have been such interesting ones.”
“Helen McCrory will be remembered not just for her remarkable stage and screen performances, but also for her selflessness and generosity,” Lucas wrote. “She and Damian were the motor driving FeedNHS, working tirelessly during the pandemic to raise millions for others. What a tremendous loss.”
IS APOSTLE JP M DINAYEN A TRUE MAN OF GOD OR A MEDIA CELEBRITY
Since the past year we have seen many so-called “online prophets” rising from all over the globe to establish their ministries online. In this outbreak of prophets, we have seen many of their controversial gimmicks starting as small as showing off expensive clothing brands and their lavish lifestyles for all their followers to see (some of which are not really theirs), and ending as big as faking miracles of raising people from the dead or having a telephone conversation with God Himself.
It is safe to say we have seen all kinds of attempts at fame – so in this article we will be taking a close look at South African-based Cameroonian pastor – Apostle JP M Dinayen, founder of Dinayen TV and FOC Prophetic & Deliverance ministries – Could he be part of these “gimmick pastors” or could he be a beacon of hope for us that there are still true Men of God out there…
With allegedly 11 years of being in SA, the self-proclaimed “Apostle of Power” has had many well-publicised achievements in his ministry, which attracted both multitudes of followers and many adversaries. To mention a few of his alleged achievements, it is said that he is philanthropist by nature – allocating not less than hundreds of thousands (in US Dollars) of his ministry earnings to his charity department. But could this really be because he is passionate about helping the poor or is it just another media stunt to look good? We will leave that for you to decide..
It is also said that he is well-known for empowering the youth, according to a recent public statement made by his wife Prophetess Nam Dinayen. She also added that a month does not go by without the Apostle donating funds to more than 12 families. Could it be that he loves the poor that much? Or is it a way to win the public over? Again, we will leave that for you to decide…
After an analysis of his lifestyle, our team found that the pastor is quite well-off, driving a latest Range Rover Sport with a classic Mercedes Benz C-Class and living in a world class estate, our doubts about him began to increase. Where could the money to fund these expensive assets be coming from? Some say he is also a businessman, some say he is a forex trader, some say this is money made from the church but the main question is: what do you say?
He is very controversial on social media popularly known as the “Gucci prophet” with many picture dressed in luxurious brands. He has also been highly ridiculed for his controversial haircuts – with many saying no pastor should cut their hair like he does.
With all this information at hand – ripped jeans, expensive cars, strange haircuts, flashy houses; would you say Apostle JP M Dinayen is a true Man of God or just another social media celebrity?
Feel free to drop your comments below and let us know what’s your take on Apostle JP M Dinayen…
‘Jeopardy!’ taps former champion Buzzy Cohen as guest host for ‘Tournament of Champions’ in next month
Previous “Risk!” champion Buzzy Cohen has been tapped to guest host the show’s upcoming Tournament of Champions.
The fan-favorite winner of 2016 who proceeded to win the following year’s tournament will take over guest-hosting duties as a feature of the growing roster of guests getting behind the podium to fill in for the late Alex Trebek, who passed on at age 80 after a protracted fight with stage 4 pancreatic cancer.
As per People, Cohen will guest host the show beginning May 17 through the 28th and direct the tournament that will see returning champions compete against champions compete against to see who is the best “Jeopardy!” player among them.
The outlet reports that Cohen’s extended role on the show implies he’ll be working intimately with writers and producers and therefore disqualified himself from showing up as a “Jeopardy!” contestant in the future. Luckily, Cohen has effectively substantiated himself on the famous game show’s stage multiple times.
“Buzzy has been where each of these champions is, so it’ll be comforting for the contestants to see a familiar face behind the lectern,” “Jeopardy!” executive producer Mike Richards told the outlet in a statement. “We will miss seeing him compete, but we look forward to seeing how he uses his quick wit and personality as guest host.”
This year, 15 past winners will go head-to-head for the tournament’s grand prize of $250,000 that will be matched and donated to the Hope of the Valley Trebek Center for the Homeless, an office named after the long-lasting host of the show that helps vagrants through different charitable services.
Right now, NFL star Aaron Rodgers is acting as guest host of “Jeopardy!” yet he’ll need to hang up his hosting cap soon to clear a path for an alternate guest judge. In any case, Rodgers recently indicated that he’d take the necessary steps to be made the lasting host of the competition show.
Up until this point, however, the popular game show has not declared any plans to install a permanent host, picking rather to continue to welcome on celebrity guests. In any case, fans as of late appealed to for “Reading Rainbow” and “Star Trek: The Next Generation” actor Levar Burton to take on the job.
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