I’m going to share five Instagram marketing ideas for the travel industry in this blog post.
- Leverage by media influencers
Influencers are great for earning likes and connecting with people who treat the words of their favorite Instagrammers as a gospel. Influencers, by their very nature, have huge fanbases, so they can help you get the word out and create a viral effect. Bonus read Goread.io
This holds true if you are selling unique material, advertising an exclusive offer or offering an experiential travel experience (mountaining, skydiving, culture tours, etc.). Commissioning a high-profile influencer to post on your behalf or sharing the updates you have created is a perfect way to achieve exposure to your target market.
Skyscanner is an example of a company that now and then hands over the reins of its account to a high-profile influencer. Here’s a look at the launch of the latest Instagram campaign with the micro-influencer Robert Schrader; he took over the Skyscanner page for a few days to give his fans some lesser-known but very stunning locations in Thailand:
Instagram takeover of Skyscanner
They also invite followers to tag their holiday posts with unique hashtags, to be in a spot to be included on their page. By the way, this is a great way to let your audience do their job for you: because you can put up beautiful images instead of dreaming of your own. These traveler-supplied images may also resonate better with the audience, as they are perceived to be more authentic.
It’s not a bad idea, of course, to use a social influencer who has a relation to travel; having said that any influencer that can help you achieve your dream and encourage a high amount of positive connections is worth considering.
- Consistently share varied content
Needless to say, travel companies should be concerned with posting highly visual content on Instagram: impeccable high-resistance images that get your audience to pack their suitcases. Beautiful, inspirational photography from talented skilled photographers is what’s wanted, as realistic and easy images can do tricks as well.
It is necessary to note, though, that the material should always be varied. Even beautiful images of mountains and seascapes may become boring after a while, so remember to juxtapose inspirational quotes or other content that reflects your values and brand identity.
This is a forum where creativity is, of course , important, so think long and hard about how the pictures you post match your brand identity. Emphasize what makes you special, apply appropriate hashtags (and invite your followers to use them too) and strive to foster a ‘feel-good element.’ Game-changing profiles include Royal Caribbean International, Lonely Planet and Airbnb.
Instagram Travel Content
- Instagram Leverage Stories
You can promote incredibly polished marketing content through regular Instagram posts, but for something a little more authentic, Insta Stories is where it is. Stories has quickly become one of Instagram’s best-loved features and offers an opportunity to raise brand awareness while giving followers a unique look at what you’re offering. Stories can last up to 15 seconds, while live videos can last up to an hour.
By the way, you can tie this tip in with the first suggestion, namely by bringing reputable influencers to broadcast real-time holiday experiences, taking trips and seeing the sights that you think would resonate with the audience.
Of course, if you want to get a top influencer on board, you’ll have to comp them on the trip; or pay a heavy fee to let them host the Instagram Stories takeover on your feed. Of course, you ‘re going to want to set a minimum number of Stories that you want to post within the allocated timeframe in order to create buzz and maximize engagement.
For an example of Instagram Stories done right, search Ryanair ‘s page. Stories may be devoted to neighborhood holidays, street food, big activities, and unique popular destinations at various times.
Ryanair Area Breaks Instagram History
- Using the IGTV
Launched in 2018, IGTV is a long-standing vertical video platform that helps you better communicate your message to your Insta followers and increase your audience in the process.
Unlike the shortness of films, IGTV videos will last up to an hour, giving you enough time to highlight your offer: a chance to enjoy a nice holiday, for example. IGTV can be accessed from the regular Instagram app, although there is also a dedicated IGTV app, and developers have worked tirelessly to ensure that the platform delivers a more polished end product than Facebook Live does.
The trick to optimizing the channel, of course, is to curate enticing and relevant material that is ideal for longer formats: expanded travel guides, travel advice videos, videos based exclusively on local cuisine, and so on. But get it right, and the rewards could be huge. This type of content is very popular on TV, Twitter, and other well-established channels, so there is a big opportunity for Instagram travel brands.
- Build a calendar for social media
You’ll want to concentrate on other forms of content at other times of the year. As a travel company, you might want to focus on winter breaks during the winter, city breaks in the spring and autumn, and beach destinations during the summer. By setting up a social media calendar and taking note of bank holidays, festivals, sporting events and the like, you can ensure that your content is timely and relevant and thus more likely to engage.
Plus, it’s not just a matter of planning holidays; planning your content in advance would encourage you to produce easier, more interactive content for the simple purpose that you’ll have more time to prepare and build your content.
Travel companies who thrive on social media, and particularly on Instagram, realize who it’s more than just showing postcard images. It’s about empowering travelers and others who, handcuffed to their desks, are idly scrolling through Instagram as a way of escape. It’s about selling a living dream.
Make social media an important part of the marketing strategy, concentrate on producing engaging, motivational content, and help travelers explore new , exciting destinations and become a respected voice in space.
Striking the right chord in the hearts of the audiences is an aspiring music artist, DJ Jerome G
Spearheading into the music niches with his talent, skills, and expertise is an ace DJ, Jerome G.
The music industry as an sector, niche, and domain has seen tremendous developments over the last couple of decades. The growth rate at which new forms and genres of music has been gaining momentum among masses have been humongous. New singers, composers, song writers, producers, DJ’s now have become favorites for many millions. Also with greater demand for music coming from emerging and developed markets, it has now become an mandate and imperative for the next gen music professionals to be on the top of their toes and deliver mesmerizing music. We came across one such emerging music professional and DJ of the current generation producing back-to-back colossal hits, DJ Jerome G.
DJ Jerome G was highly inclined towards the art and craft of music making since childhood and always wanted to pursue his career and profession in the music world. He hustled hard in his early stages of life to learn in depth about music and DJ’ing and today he has emerged as one of the finest talents that we have witnessed over some period of time. With an objective of providing an unique and different listening experience for all of his fan and followers, DJ Jerome G has put in the hard work to create a special place and name for himself in the hearts of the audience. His in-depth knowledge about the music subject, understanding of sound, and rhythms has catapulted him to create a massive fan following for himself.
Some of his tracks which have been blockbuster hits includes the names of No Regret, Right Foot, Left Foot, Flutty and Chad 2.0. DJ Jerome G has been working on many exciting new projects which are due to release soon. Even the audiences are eagerly waiting for the same.
Do listen to his songs on Spotify
and also follow him on Instagram @mistergotthier.
Miami-based Hip-Hop artist, Pilly Mae has recently released her first EP ” MAE Day”
Miami-based Hip-Hop artist, Pilly Mae, captures the best of the hip-hop culture through her captivating blend of modern hip-hop combined with flares of R&B and rap. Influenced by Doja Cat, Pilly Mae dives into deep hip-hop paying close attention to themes of empowerment and self-acceptance. By staying in-tune with the culture and ambiance, Pilly Mae is able to touch thousands through self-discovering journeys and purpose. Through her music, Pilly Mae aims for her listeners, both men and women alike, to become confident in themselves with a guiltless journey.
Honing into her sound at a young age, Pilly Mae naturally separated herself from other similar artists by emerging as an idiosyncratic talent mastering how to both rap and sing. Jumpstarting her career, Pilly Mae landed her first management deal with Roc Nation. Soon after, she traveled to the east coast becoming well-known for her live chemistry. Performing for thousands, Pilly Mae has performed at notable events including Litfest in 2018, SXSW, Coachella, and Rolling Loud.. During these events, she opened for major artists: Yo Gotti, Smoke Purp, Blockboy JB, Tekashi 69. Pilly Mae has also collaborated with upcoming and mainstream artists including Luke Nasty on his song “Sex Appeal” and starred in YFN Lucci’s music video “Rolled On”.
Pilly Mae has recently released her first EP ” MAE Day”. The EP has a total of 10 tracks all in perfect ordering touching on topics of love, hustle and daily grind of being a female. Through her EP , Pilly Mae emphasizes that singleness is nothing to be ashamed of and individuals should be highly selective, never settling for anything less than their standards. True self-love begins with your standards and who and what you entertain with your time, love, and energy.
Planning for the future, Pilly Mae will branch into fashion, brand-partnerships, beauty, and charity work for animals and less fortunate children.
Belaire Biajee – A Hip-Hop artist is a rising star within the South Florida community, standing out for his unique flare
A Hip-Hop artist is a rising star within the South Florida community, standing out for his unique flare incorporating pop elements into his inspirational freestyle. Always used to putting on instrumentals and free styling,
Belaire Biajee fell in love with his craft. Inspired by his older sister who introduced him to free styling, Belaire Biajee wanted to be right behind her so they could shine together.
Belaire Biajee has introduced his music across the South Florida community by having hosted and performed at multiple house and mansion parties and multiple venues including bars and local clubs.
Influenced by Juice WRLD, XXXTENTACION, Lil Peep and Speaker Knockerz, Belaire Biajee isn’t just inspired by their sound but also each artist’s journey. The artist’s life journey is what inspires Belaire Biajee to become the influencer he is today and make relatable music for his listeners.
Belaire Biajee has collaborated with artists including
Lil Wayne, Tory Lanez, Zoey Dollaz,and numerous artists like himself.
Belaire Biajee makes music every listener can relate to whether the song features stories of love or everyday life. Through his music,
Belaire Biajee aims for his audience to feel love, acceptance and support when going through difficult situations in life. In his upcoming release featuring Tory Lanez, Belaire Biajee showcases the theme that anything is possible by understanding your capabilities.
Belaire Biajee is also preparing for his next release of his music video and single titled
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