The two founded the company in early 2019, signing an unostentatious 18-year-old producer from a small borough in Michigan by the name of Keegan Bach (or KBeaZy) to a publishing deal. At the time, the young producer only had a meagre solvency to his name, but the duo saw his irrefutable potential as both a ingenious and a marque .
Fast forward to 2020, having relocated to Los Angeles and with a few more releases under his belt, KBeaZy began working closely with rising rappers/singers 24kGoldn and Iann Dior almost daily, forming a valued bond that prompt in some of the best music he’d been a part of .
Loyalty Records, an sovereign record label, management and publishing company founded by home-town pals Stephen Orso and Peter Ashley, has been seeing great opulence in 2021 on the heels of earning their first Billboard #1 release in the second half of 2020.
For Stephen and Peter, the two couldn’t be more happy to see their vision for KBeaZy fulfilled, as the producer was named one of XXL’s “Top Producers” of 2020. Often times it takes a number of years for a new act to find their footing in the music industry, but for KBeaZy it barely took a year before he found himself collaborating with some of music’s biggest stars.
As a result, one of the demos that spawned from that time period ended up being the chart-topping single “Mood” released by Columbia Records in July of 2020. The song actually came together quite naturally while the creative crew was just hanging out playing video games one day, when frequent 24kGoldn collaborator, Omer Fedi, picked up a guitar and played around with a riff that caught everyone in the room’s ear. From that moment on, the rest was history.
As a result, “Mood” became the most played song at Top 40 radio in 2020, while also setting records as the first song ever to concomitantly chart at number one on the Hot 100, Hot Alternative, Hot Rock and Alternative, and Hot Rap songs charts. Mood is still currently on the Billboard Hot 100 charts sitting at #7 with almost a billion streams on Spotify alone, while also having been performed live at the 48th Annual American Music Awards, as well as on prominent TV shows “Jimmy Kimmel Live!” and the “Ellen DeGeneres Show”. The song also received a remix by global superstars Justin Bieber and J Balvin, and was even used in a McDonalds Superbowl Ad, solidifying the song’s enormous significance in pop culture.
Yet never being one to settle, KBeaZy has kept his foot on the gas in 2021 where he has landed singles with “Mood” mate Iann Dior (“Holding On”), in addition to a handful of upcoming releases with 24kGoldn, The Kid Laroi and new collaborator Lil Nas X, to name a few.
In addition to KBeaZy, the promising label/publisher has also inked a publishing deal with instrumentalist Kyle Stemberger who has been behind massive songs such as “Be Honest” by Jorja Smith and “How I Move” by Flipp Dinero featuring Lil Baby, while also developing an artist by the name of YVS Village in partnership with KBeaZy.
Always keeping an eye toward the future, Loyalty plans to continue to round out its roster with an emphasis on multi-dimensional artists, songwriters, and producers that they believe can achieve the same level of success as their flagship act KBeaZy. With their current momentum, Loyalty Records is without a doubt one of the most promising independent companies to look out for in 2021.
Hardwork Is The Key Behind The Success Of Music Producer, Non Native
If there is one golden rule to success then that has to be hard work. It wasn’t any different for Non Native. The music producer is getting accolades for his musical choices. But few know that these choices have a deep root.
Early in his career, he had to really strive and work hard to learn. For anyone associated with music it is extremely necessary to get the grammar right. He learnt the grammar of music by working with different musicians at different stages in his life.
This 21 year old music producer is highly adaptable and is a fast learner. His ability to adapt helped him get comfortable with various genres. Today he is excited with all different genres of music and this has helped him make varied choices.
Non Native’s career graph has been a learning curve. This goes on to prove that updates are extremely important for anyone’s professional growth. Flexibility is also one of the qualities that one can learn from Non Native.
Although he is popular with his musical partner Bordeaux. But his collaborations aren’t limited to Bordeaux and in fact his most popular collaboration has been with Grammy winner H.E.R. ‘s Debut album.
‘Love Me Lex’: Help rejuvenate another eccentric web series
A group of nearby creatives is preparing to rejuvenate another screen project.
Love Me Lex is a 8 section web-series, with every scene being around 7 minutes, and it’s set to be shot here in Perth. It’s the tale of a lady in her 40s who is bouncing once more into the dating pool and searching for adoration.
To raise assets for the series the group have dispatched a crowdfunding effort, and there’s only a couple of days left for individuals to show their help.
Maker Sanja Katich imparted to OUTinPerth what propelled her to compose the undertaking.
“I was motivated to compose Love Me Lex as I am energetic with regards to eccentric portrayal on screen, yet additionally on the grounds that I believe have strange individuals recounting eccentric stories. Such countless strange stories are told by individuals who don’t have the lived insight of what our identity is and how we carry on with our lives.
“Something else is that there is so little portrayal of ladies in the 45+ age section in lesbian screen. Such countless stories address youngsters coming out, twenty-something party young ladies, or ladies in their 70s coming out following 50 years of a mysterious love. These accounts are additionally so vital and address issues and stories that are genuine locally, yet single moderately aged ladies are generally minimized, or not present by any means.
“I needed to make a show that could resound with a Queer crowd as a rule, yet particularly with a so regularly prohibited segment from Lesbian screen content.” Katitch said.
It’s hard when you’ve passed that enchanted ‘Life Begins at 40’ mark and you’ve concluded that it’s an ideal opportunity to discover your individual. Dating is difficult enough for Millennials and Gen Zs, however for the more ‘developed’ among us – best of luck! Include the additional layer of being a lesbian, and the dating ‘pool’ psychologists to a greater degree a puddle! Follow Lex’s experiences as she staggers, falls, gets herself – and rehashes everything – in her journey to track down her One.
We need to make this web-series on the grounds that there’s not a great deal of portrayal of ladies in this age bunch on our screens – solid female characters and female driven stories, made by female authors, makers, chiefs and entertainers. These accounts are rare and we need to address that and right this wrong!
‘Love Me Lex’ is a 8 section web-series, with every scene being around 7 minutes. To make a series like this happen we need cash! What’s more, we would adore on the off chance that you could offer whatever you feel alright with to assist us with making our amusing, heartfelt, sensational and particular show.
Our inventive group are generally local people to Perth Western Australia, just like the cast and team, and we’ll shoot in and around Perth. ‘Love Me Lex’ will have an extremely ‘Australian feel’ to it – you’ll experience the glow of the Perth daylight in every single scene!
Here’s how Rumour got inspired to become a world-recognized musician today
There is no doubt that “School of Rock” is a great movie and is even considered to be a legendary one by quite some people. However, to think that it has inspired someone to make music their passion and afterwards- their entire career is truly astounding. The person in question is Rumour, a multi-instrumental, multi-talented musician from Maryland.
Rumour was born on the 16th of November in the year 1993 in Brandywine, Maryland. He went to a Catholic School called St John’s. Although music wasn’t a necessary part of their curriculum Rumour would find himself surrounded by it in every area of his life. Soon he learnt to play the guitar, the piano and even the drums. Singing along with these instruments didn’t come much longer after that. Apart from the movie mentioned above, another old memory that shaped Rumour and his love for music today is a special day he spent with his stepfather. “I can remember going to a music store with my stepdad and purchasing my first studio where I would make rap songs with my friends for fun. But then I started taking music more seriously and writing songs I would record myself singing and would practice over and over and I am still to this day recording writing and practising.”, Rumour adds.
Another name that strikes out in Rumour’s career graph and is responsible for his present success, is Aliem Jumpp, Rumour’s first manager and mentor. He was the one who taught Rumour everything he needed to know about being in the music industry. Rumour, like many other newbie artists, was under the impression that one could do well just by creating good music. However, this is far from the truth and rising to the spotlight takes a fair bit of marketing and business skills. With his experience in the industry, Aliem Jumpp did Rumour a great favour for which Rumour is forever indebted.
Now that he is in a position of influence himself, Rumour speaks out to all other rising artists who might be unsure of whether or not they are talented enough to create a niche for themselves in the music world. According to Rumour, it was his passion to create music that in itself motivated him to stay in the game even after several ups and downs. “My dream is to be an amazing father and husband and never stop creating music”, he says when asked about future plans.
Stay tuned for Rumour’s future releases and follow him on the streaming platforms linked below:
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