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The Future of Powder Metallurgy Industry after COVID-19

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In this unique and first of its kind situation after the Spanish flu in 1918, it is a huge wakeup call of nature with around 2 Lakh factories in India being shutdown with at least 5 billion-man days lost until now.

As India along with the rest of the world looks to determine ways to tackle this pandemic some key elements that will determine the way forward will be people, market demand, supply, and cash (liquidity).

 As India moves toward the true essence of swadeshi, the shift & focus will be surely on “Make in India” which will see an influx of capital as companies shift base from China.

For Indian manufacturers who have so far been heavily dependent on China like the rest of world, self-reliance and localisation will be the new mantra for sustainability.

 With restricted movement of people, labour, goods, transport in India and across the world, technology too shall have its own limitations and any setup without an alternate supply will face a massive glitch due to hindrance in the supply chain, although government initiatives like the 20L crores package for revival of the economy will help drive localisation.

It would be pertinent to look at one of the lesser known but an extremely important and interesting technology driven sectors in our country, the P/M (Powder Metallurgy) sector. 

Powder Metallurgy ( in short P/M )is an art in the science of making metallic components from the corresponding constituent metal powders. These metal powders produced are   compacted and sintered (diffusion bonded) to make the required machine components called sintered parts.

 Powder Metallurgy is divided into two broad parts, one; manufacturing metal powders of ferrous and non-ferrous metals and their alloys and the other; using powders to make the parts.

80% of metal powders used in the P/M industry are Iron based Powders while 20 % are nonferrous.

Almost a million tons of iron powder is used worldwide each year. Around 90% of this quantity is used in the production of sintered components & 75% – 80% of sintered components are used in the automotive industry. The rest can be found in appliances, business machines, bicycles, hand tools and other implements made in large numbers.

The history of sponge iron powders in INDIA goes to back to 350 A.D evidence of which can be seen in IRON PILLAR at Delhi.

However, it was in 1911, that Hoganas A.B. of Sweden, re-invented the process of making sponge iron by a chemical reduction process, using Magnetite Iron Ore as a melting feed stock. In 1931, the process evolved towards the manufacture of sponge iron powder by employing double stage reduction.

While HOGANAS SWEDEN holds the world’s largest market share of sponge iron powder, the rest of the global players as QUEBEC & KOBE make ATOMISED & REDUCED grades, Chinese companies sell a mix of these in India, but their quality remains inconsistent.

India solely depends on imports of Iron Powders that are used extensively for components required for the automotive sector, along with welding, cutting and structural parts. Due to this unprecedented situation, it has become extremely necessary to be independent and start the manufacturing in India.

Here we would like to reinstate that these Iron Powders or any other non-ferrous can be produced in India without any technological import or assistance.

One day in the year 1982, the legendary late Dr. Henry H.Hausner, the International Authority and Father of  Powder Metallurgy ,told our mentor Mr. S. Mohanty, “The basics of Powder Metallurgy, is a game of sizes and shapes of powder particles and is an ART of its class”.

For Mr.S. Mohanty the researcher and inventor in this technology ,it  has been a long journey of more than four decades of persistent efforts of pioneering applied research that led to the development of this technology . It continues even to this day with many proprietary works some of which that are patented vide Indian Patents nos. 154181, 168601, 171892 & 18635.

Our company Involute Metal Powders (IMPT) formerly S Mohanty & Co. been instrumental in setting up many metal powder industries in India for the manufacture of Copper, Bronze, Tin , Diluted Bronze and other alloy powders.

‘Ironically though, even after being the only technology provider in the world for the manufacture of  sponge iron powder by the reduction process other than Hoganas, India  still lags behind significantly in setting up a manufacturing facility which can stand at par with world standards and break the monopoly of the Iron Powder giant of the world.’

An indigenous process for manufacture of Sponge Iron powder has been developed by the erstwhile S.Mohanty & Co registered under patent no. 154181. The process involves two stage reduction of Iron Mill Scales, instead of Magnetite. This process remains unique as no other REDUCTION process has been developed so far nor could a prototype of the Hoeganaes process be implemented anywhere in the world. In yet another first, Involute Metal Powders has developed a high compressibility Iron Powder by the same two stage reduction of Mill Scales (vide Patent no.171292) .

Some APPLICATIONS OF IRON POWDER

  • Self-lubricating bearings
  • Parts with complicated geometry where high green strength is essential.
  • Shock absorber parts
  • High density P/M structural parts
  • Clutches and pulleys
  • Brake pads and brake shoes
  • Soft magnet applications
  • Welding electrodes
  • Metal Cutting & Scarfing

The Indian Automotive industry is the world’s fourth largest and expected to reach around 18 trillion rupees (US$ 251.4-282.8 billion) by 2026.

While the Two-wheeler industry consumes approx. 90,000 tons of metal powder per year, the

Four-wheeler industry consumes around 75,000 tons per annum.

Thus even though the total consumption of sponge iron powder in INDIA is approx 132000 tonnes/year, we are yet to meet the demand of the market.

The drawback of not having indigenous factories to produce metal powders and the resultant dependence on imports makes for an expensive proposition and depletes market competitiveness.

Foreseeing a future where World economic and technological situations will alter post COVID, setting up captive plants for in -house consumption and huge standalone manufacturing facilities would help cater to the demands of Indian and Asian Markets that are growing rapidly.

With emphasis on MAKE IN INDIA initiative & ATMANIRBHAR BHARAT by our honourable Prime Minister, the Indian government will incentivise the industry and its end users to go for indigenous products, processes, and innovative projects.

An initiative by a local giant or a start-up to go for an indigenous process to manufacture Iron Powder would go a long way in taking India towards being a game changer for the Powder Metallurgy industry and a market leader in the field.

Soumya Vilekar, entrepreneur,  a joint patent holder in metal powders,

CEO, INVOLUTE METAL POWDER TECHNOLOGIES LLP

www.powdertechnologies.com

Hannah Barwell is the most renowned for his short stories. She writes stories as well as news related to the technology. She wrote number of books in her five years career. And out of those books she sold around 25 books. She has more experience in online marketing and news writing. Recently she is onboard with Apsters Media as a freelance writer.

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What is Healthcare PR (Public Relations) and its Benefits

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Healthcare PR which is also known as Medical Public Relations is a very strong communication tool that plays a very vital role in spreading relevant information about the medicine and public health management using press releases, social media, or any traditional media. Healthcare PR is the sub-category of PR which requires unique expertise in the field of health care. It impacts directly on the physical wellbeing of the public, unlike other forms of PR, hence, the communication plan for a healthcare PR has to be clear and perfect. E.g., in the past one and half years where the whole world is struggling with the COVID-19 pandemic, the government has taken care of assorted messaging to keep the efforts in order and stop the spread.

As healthcare public relations is gaining more attention than any other PR nowadays, it has become highly essential to be ready with a communication plan with precision and foresight. Here are some basics of this niche that can help you make a more perfect PR campaign that can reach to right people at the right time with the right message.

How Patient Care is Influenced by Healthcare PR

In the world of digital media, people become more active in making appointments with a doctor for their healthcare. There were days when patients had fixed doctors and they do not put any effort into going somewhere else. But now, things are changed. Before consulting any doctor or hospital, people search for reviews, their services, testimonials, broadcast media placements, and many other things which can help in building trust for them. Hence, healthcare PR campaigns have already influenced their potential consumer behavior. A PR agency must always be ready with a medical PR plan. No matter what but disappearing from public view can lead to loss of customers.

Benefits of Healthcare PR

Health care public relations offers various benefits in creating a healthy public relationship when not complicated.

  1. The commercials related to Healthcare PR only emphasize discussions about medical development, health-related problems, and the solutions about the healthcare that the public wanted to know. Due to this, this kind of PR has a valuable impact on society as they are meant to educate the people rather than make money.

Medical PR campaigns are mostly based on educational communication and are promoted for the welfare of society.

  • As the competition rate is very high among hospitals and other medical institutes, medical PR can help in providing a significant presence and provide people with more information about the services you provide. But the patient will only trust you if the services provided are of good quality with immense caretaking. Gaining trust is very important.
  • With the help of good healthcare marketing strategies, a network is created between the patients and the institutions. This interaction is very important for enhancing the services provided by understanding the expectations of the consumers
  • In today’s scenario social media is at its boom. This has sidelined the old traditional methods of advertising. So, with the help of both online and offline healthcare marketing services provided by a PR firm, the visibility of the services can be increased to reach out to more people.

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Ford’s market cap tops $100 billion for the very first time

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Ford Motor’s market value topped $100 billion for the first time ever as the automaker’s stock hit a new 52-week high Thursday.

The organization’s shares hopped Thursday by as much as 5.7% to $25.87, hitting another 20 or more year high, prior to shutting at $25.02 a share, up 2.3%. Its fairly estimated worth dropped to $99.99 billion.

The additions have been energized by Ford’s plans to build production of electric vehicles, including the Mustang Mach-E crossover and an upcoming electric version of its bestselling F-150 pickup that is expected out this spring. The efforts are part for a Ford+ turnaround plan led by CEO Jim Farley, who assumed control over the helm in October 2020.

Ford’s presently worth more than crosstown adversary General Motors, at about $90 billion, as well as electric vehicle start-up Rivian Automotive, at $72 billion, which has failed to support acquires following a blockbuster IPO in November. Ford proceeds to altogether trail Tesla, which has a market cap of more than $1 trillion.

The automaker is evaluated overweight with a value focus of $21.83 an offer, as indicated by a normal of 22 examiners arranged by FactSet. Be that as it may, not all Wall Street examiners haven’t totally gotten tied up with Ford’s turnaround.

“The stock market’s attraction to the Ford EV story continues to take us by surprise,” Morgan Stanley analyst Adam Jonas told investors in a Thursday note called “Ford Market Cap Crosses $100bn: What’s In the Price?”

Morgan Stanley’s value focus for Ford is $12 an offer. Its bull case for the stock is $25 an offer, as indicated by Jonas.

“Ford’s share price movement is impressive and management deserve credit for changing the strategic narrative, triggering a re-rating,” Jonas said. “However, at this juncture, we believe the risks facing Ford and the sector are rising faster than the opportunity.”

Jonas refered to worries including the auto industry’s historically cyclical nature returning, challenges in scaling EV production and more competitive and engaging EVs entering the market against Ford.

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Humble Beginnings to Raising millions

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Naseeb Abbas, Also known as Prince Naseeb, a dedicated humanitarian aid worker and a talented faith inspired singer has raised a staggering total of £500,000.00 together on a personal Justgiving page in addition raised an estimate of £3,000,000 collectively in a 3 year period with the generous support of his faithful following gained by the widespread appreciation of his vocal talents.

With a following of nearly 60,000 on all social media platforms collectively, Naseeb has become somewhat of a household named and this together with his transparency on social media has led to thousands of people entrusting him with their charitable donations.

In the past he has worked closely with many reputable charities, including Human Relief Foundation with whom he undertook his first deployment to Jordan in June 2017. Adam Kelwick, International Fundraiser at Human Relief Foundation has previously described Naseeb as being ‘extremely likeable and humble, despite his many talents.’

The suffering and anguish of people that he saw in Jordan has led to his deployment to several other countries including Bangladesh, Yemen, Burma and Pakistan to hand deliver aid to thousands of more people.

Naseeb is currently working with Kashmir Orphan Relief Trust (KORT), a charity which provides for the needs of hundreds of orphan children in his hometown of Mirpur, Azad Kashmir as well as serving humanity in and around Pakistan.

He plays a fundamental part in raising funds for the charity through his various social media platforms and hopes to continue working in close association with KORT to serve humanity and help provide a safe and loving environment for the children in their care.

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