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The Mercedes S63 E Performance: A Fast but Flawed Hybrid Marvel

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The Mercedes S63 E Performance: A Fast but Flawed Hybrid Marvel

The Mercedes S-Class has long been synonymous with luxury, innovation, and performance. As the flagship sedan of the German automaker, each generation pushes the boundaries of what’s possible in a luxury vehicle. The new Mercedes-AMG S63 E Performance is no exception, blending cutting-edge hybrid technology with blistering speed. However, this technological powerhouse is not without its imperfections.

Performance: A Hybrid That Thrills

The S63 E Performance is powered by a combination of a 4.0-liter twin-turbo V8 engine and an electric motor, delivering an astounding 791 horsepower and 1,055 lb-ft of torque. This hybrid setup rockets the nearly 5,000-pound luxury sedan from 0 to 60 mph in just 3.2 seconds, rivaling some of the fastest sports cars on the market.

The electric motor is paired with a 13.1 kWh battery, which offers a modest electric-only range of approximately 20 miles. While this EV range is limited, the hybrid system shines in performance, providing instantaneous torque and ensuring seamless acceleration. The S63 also benefits from a sophisticated all-wheel-drive system, AMG-tuned suspension, and advanced active aerodynamics for improved handling at high speeds.

Luxury: A Rolling Palace

Inside, the S63 E Performance is a masterclass in opulence. The cabin features premium materials such as hand-stitched leather, open-pore wood trim, and brushed metal accents. The MBUX infotainment system dominates the interior with its massive OLED display, offering intuitive controls, augmented reality navigation, and even AI-driven features to enhance user experience.

Passengers in the rear seats are treated to the epitome of comfort, with massaging seats, individual entertainment screens, and a dedicated tablet for controlling climate and multimedia settings. Ambient lighting, configurable in 64 colors, adds a futuristic touch to the serene interior.

Flaws: Where the S63 Falls Short

Despite its impressive specs and luxurious interior, the S63 E Performance has notable shortcomings.

  1. Weight and Handling
    The hybrid system adds significant weight to the car, making it heavier than its predecessors. While AMG engineers have done an admirable job mitigating this with advanced suspension and handling technologies, the added weight can still be felt during spirited driving. Tight corners and aggressive maneuvers reveal the limitations of physics, with noticeable body roll and reduced agility compared to lighter AMG models.
  2. Electric Range and Efficiency
    The 20-mile electric-only range feels underwhelming, especially in a market where hybrid competitors like the BMW 7 Series plug-in hybrid and Porsche Panamera Turbo S E-Hybrid offer better EV capabilities. For a vehicle that positions itself as a high-tech marvel, the range feels more like a token feature than a functional one.
  3. Price
    Starting at around $200,000, the S63 E Performance is priced in a league of its own. While it justifies its cost with luxury and performance, buyers might expect fewer compromises at this price point. Options and customizations can quickly push the price even higher, making it less accessible to all but the wealthiest enthusiasts.
  4. Complexity of Hybrid Tech
    The hybrid system is undeniably advanced but introduces a level of complexity that may intimidate traditional buyers. Maintenance and repair costs could be steep, and the long-term reliability of such intricate systems remains to be seen.

The Verdict: A Marvel with Room for Improvement

The Mercedes-AMG S63 E Performance is undeniably impressive. It offers jaw-dropping performance, unparalleled luxury, and a glimpse into the future of hybrid technology in the ultra-luxury sedan segment. However, its flaws—namely weight, limited EV range, and a sky-high price tag—prevent it from being the perfect car.

For those seeking the ultimate blend of speed, comfort, and cutting-edge tech, the S63 E Performance delivers. But for purists or those who prioritize nimble handling or practical hybrid efficiency, this might not be the ideal choice. The S63 E Performance is a reminder that even the most advanced machines have room for improvement.

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Zomato Evolves into Eternal: Redefining the Future of Digital Commerce

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Zomato Evolves into Eternal: Redefining the Future of Digital Commerce

Zomato, one of India’s leading food delivery and quick-commerce platforms, has officially rebranded as Eternal. The transformation reflects the company’s growing ambitions beyond food delivery, encompassing various business verticals, including grocery delivery, live events, and restaurant supplies. The rebranding marks a major shift in Zomato’s corporate identity, aligning with its vision of building businesses that last “beyond a lifetime.”

Why the Rebranding?

Founder and CEO Deepinder Goyal explained that the decision to rename the parent company was driven by the rapid growth of Blinkit, Zomato’s quick-commerce arm. Initially met with skepticism when Zomato acquired Blinkit in 2022, the business has since become a key driver of the company’s future.

“We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are here,” Goyal stated.

What Changes Under Eternal?

The name Eternal will now serve as the parent brand for Zomato’s four major business units:

  1. Zomato – The core food delivery business.
  2. Blinkit – A quick-commerce service for grocery and essential deliveries.
  3. Hyperpure – A B2B platform supplying restaurants with kitchen essentials.
  4. Zomato Live (District) – A live events platform.

While the company’s corporate identity is changing, the Zomato app and branding for food delivery will remain the same. Customers will still order from the Zomato app, and Blinkit will continue to operate under its own branding.

Significance of the Name ‘Eternal’

The word Eternal symbolizes longevity and endurance, reinforcing the company’s ambition to build businesses that last beyond generations. This philosophy reflects Zomato’s long-term commitment to innovation and expansion in the digital commerce space.

Goyal had previously mentioned the Eternal name as an internal identity in 2022 but clarified that it would not replace the Zomato brand. However, with Blinkit’s massive growth and the company’s evolving focus, the name has now been publicly embraced.

Market Impact and Future Outlook

The rebranding positions Eternal as a diversified technology company rather than just a food delivery platform. The move comes at a time when quick-commerce is becoming a dominant force in India, with competitors like Swiggy Instamart, Reliance JioMart, Amazon Fresh, and Walmart-backed Flipkart entering the space.

Eternal’s strategy will likely focus on:

  • Expanding Blinkit’s footprint across India.
  • Strengthening its supply chain for Hyperpure.
  • Growing Zomato Live as a major player in the events space.
  • Continuing innovation in food delivery services.

The transition from Zomato to Eternal represents a bold step in the company’s journey, signaling a future beyond food delivery. With Blinkit’s rise, Zomato’s leadership in restaurant supplies, and its growing events business, the rebranding aligns with its ambition to create a multi-dimensional commerce platform.

As Eternal, the company aims to shape the future of digital commerce in India, staying true to its mission of building businesses that stand the test of time.

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U.S. AI Startups Eye New Opportunities Amid DeepSeek’s Rise

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U.S. AI Startups Eye New Opportunities Amid DeepSeek's Rise

Just last week, OpenAI was seen as the undisputed leader in artificial intelligence, with its cutting-edge models driving a soaring valuation. This week, however, its dominance is being questioned as Silicon Valley shifts its focus to a more cost-effective competitor: DeepSeek.

The Chinese company recently launched R1, a challenger to OpenAI’s o1 reasoning model. Early testers claim R1 matches o1’s capabilities while being significantly cheaper to operate. The announcement sent shockwaves through the market, triggering a massive stock sell-off on Monday that erased nearly $1 trillion in market value.

DeepSeek’s Disruptive Impact

Industry insiders believe DeepSeek’s approach could reshape the AI landscape. Unlike OpenAI, which focuses on Artificial General Intelligence (AGI) through increasingly complex models, DeepSeek emphasizes efficient, application-driven AI that is more accessible and cost-effective.

Roi Ginat, CEO of EndlessAI, sees this as a breakthrough for startups and smaller players.

“DeepSeek’s success represents a democratization of AI development, where smaller teams with limited resources can meaningfully compete with well-funded tech giants,” Ginat told Business Insider.

While OpenAI remains a major force, its role in the industry could shift. The competition between expansive, high-cost AI models and streamlined, purpose-built AI systems is fueling innovation on both fronts.

Cost Efficiency vs. AI Infrastructure Investments

DeepSeek’s biggest advantage is cost efficiency. If it truly reduces AI training and inference costs by tenfold, as some claim, it could accelerate AI adoption far beyond current analyst predictions. However, Pukar Hamal, CEO of SecurityPal, warns against expecting immediate disruptions.

“It’ll take more than a few tough earnings calls to make the biggest AI players reconsider the staggering GPU investments we’re seeing for 2025,” Hamal said.

Major tech firms are doubling down on AI infrastructure. Meta has committed $60 billion to AI investments, while former President Donald Trump recently announced Stargate, a $500 billion joint venture between OpenAI, Oracle, and SoftBank to expand AI capabilities across the U.S.

The Open-Source Debate: DeepSeek vs. OpenAI

A key distinction between OpenAI and DeepSeek lies in open-source accessibility. OpenAI keeps its models closed for safety and security reasons, while DeepSeek’s AI is open-source, allowing public access and modification.

Satya Nitta, CEO of Emergence AI, sees this as a significant advantage for DeepSeek.

“DeepSeek R1 broadens access to AI reasoning, highlights the power of open-source, and sets a new benchmark for AI capabilities,” he said.

However, open-source models also raise regulatory concerns. Hamal cautioned that unchecked AI development could lead to security risks, drawing parallels to the U.S. government’s scrutiny of TikTok. White House advisor David Sacks further fueled controversy by suggesting that DeepSeek may have trained its model using OpenAI’s data, a claim that could spark legal challenges.

Despite these concerns, Hamal believes the market is shifting toward openness.

“Openness typically wins in the long run. If DeepSeek forces a reset in the increasingly closed foundational model market, it could be a net positive—provided we maintain the right guardrails.”

AI Innovation: Doing More with Less

If there’s one major takeaway from DeepSeek’s rise, it’s that AI models can be developed more efficiently and affordably.

Matthew Putman, CEO of Nanotronics, sees this moment as a validation of a broader trend.

“To me, the competition itself is less significant than the realization that AI can be built at lower costs and applied beyond just large language models.”

As the AI landscape evolves, the battle between expensive, high-power AI and cost-efficient, open-source alternatives is only beginning. Whether DeepSeek emerges as a true OpenAI rival or simply pushes the industry toward greater accessibility, its impact is already undeniable.

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Budget 2025 Highlights: Major Tax Relief for Middle-Class with Zero Tax on Income Up to ₹12.75 Lakh

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Budget 2025 Highlights: Major Tax Relief for Middle-Class with Zero Tax on Income Up to ₹12.75 Lakh

Union Finance Minister Nirmala Sitharaman presented the Union Budget 2025 in the Lok Sabha on February 1, her eighth consecutive budget announcement. The budget introduced significant reforms to provide relief to the middle class, simplify the tax structure, and boost economic growth. One of the most prominent announcements was the exemption from income tax for individuals with income up to Rs 12.75 lakh under the new tax regime, along with several other measures to reduce the tax burden.

Important changes in income tax in Budget 2025:

Under the new tax regime, Finance Minister Nirmala Sitharaman has proposed a zero income tax for people with annual income up to Rs 12 lakh. The revised tax brackets and rates are as follows:

SalaryIncome Tax Rates
₹0-4 lakhNil
₹4-5 lakh5%
₹8-12 lakh10%
₹12-16 lakh15%
₹16-20 lakh20%
₹20-24 lakh25%
₹24 lakh above30%

This restructuring will provide a major relief to the middle class, which is expected to significantly reduce their tax liabilities.

Streamlining of TDS and other reforms:


The budget also proposes to simplify tax deduction at source (TDS) by reducing rates and limits. Other major reforms include measures related to leasing, remittances, higher education, the sale of property, and the criminalization of certain offenses to promote ease of doing business.

Relief for the middle class:


The new tax regime, along with reduced tax rates and a zero tax limit for income up to Rs 12 lakh, is expected to significantly benefit the middle class in India. The budget aims to increase disposable income and boost consumption, which will provide a much-needed boost to the economy.

Key findings of the 2025 budget:

Fiscal deficit: The fiscal deficit is estimated at 4.8% for FY25, which is expected to come down to 4.4% in FY26.

Jan Vishwas Bill 2.0: Over 100 provisions will be decriminalized to improve the investment climate. An investment-friendly index for states will also be launched in 2025.

Revised duty rates: Seven additional duty rates will be abolished, leaving only eight rates in force.

Interest-free loans to states: An allocation of Rs 1.5 lakh crore has been announced for 50-year interest-free loans to states for capital expenditure and infrastructure development.

Customs duty exemption: Basic customs duty on 36 life-saving drugs and medicines has been completely waived to make healthcare more affordable.

Budget 2025 focuses on providing tax relief to the middle class, simplifying the tax structure, and boosting economic growth through policy reforms. With measures like zero tax on income up to Rs 12.75 lakh and streamlining of TDS, the budget aims to improve the disposable income and overall economic well-being of citizens.

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