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Three Steps To Break Through The Noise Of A Cultural Tentpole

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With only a few months to go before Coachella Valley Music and Arts Festival 2019, fans are already buzzing with excitement. But the performances might not be the single most memorable element of the festival. Coachella has become a destination for brands to provide meaningful consumer experiences by leveraging its massive pool of attendees.

Cultural tentpoles — as these large, recognizable events are called — create opportunities for engagement that brands can’t always create on their own. Whether the activation is the campaign’s centerpiece or plays a supporting role in the larger experience, tentpoles provide the perfect opportunity for your brand to capture its target audience’s attention. Here’s how you can capitalize on these cultural moments through experiential marketing tactics.

1. Identify brand-right tentpoles. Determine the moments relevant to your brand and present opportunities that will help you capitalize on the demographic attending. Without a deep understanding of the cultural conversations and undertones around the tentpole, you run the risk of coming across as insincere or passé.

By combining an understanding of the cultural context around a major event with thoroughly weighed audience insights, you can find more organic opportunities to inject your brand into.

Brands can’t create individual moments at unrelated events, much fewer milestones in bigger campaigns. Having a fluent understanding of the experiential landscape across multiple tentpoles will help you position your brand within the cultural moments most meaningful to your audience.

2. Give your audiences something new. Major tentpoles attract big brands from multiple industries, but only the ones with the smartest plans win audience attention. Lean on what makes your brand different. Hyper-tailored experiences, hands-on tech integrations, exclusive merch, and gamified activities are just a few tools you can use to stand out from the typical fare. But a tool is only as good as the strategy underpinning it.

Any brand can offer RFID wristbands to check in at an event, but when that technology serves a unique purpose — like helping attendees search for clues in a branded scavenger hunt or unlock exclusive content — consumers are more likely to remember the engagement and the accompanying brand associations. Identify the brand message you own, then outline a strategy to surprise attendees with something unique at every touchpoint of their journey.

3. Craft a story that consumers want to share. Per the study “EventTrack 2018,” over 90% of consumers feel more positive about a brand after attending a sponsored event. But only a few brands can win consumers’ attention before, during, and after the event.

Give attendees something worth remembering by integrating shareable moments that they can share outside the walls of the event. Leverage social media and interactive technology to give guests a reason to stay engaged post-event.

But don’t miss the opportunity to layer a digital marketing strategy that combines social capture and amplification. Then, incentivize people to share and engage online. Reward guests with special promos, exclusive content, or limited-edition merch when they engage with digital opportunities.

Finally, track audience sentiment toward your brand in the following days and weeks. What are people saying online? Did the event help you reach your goals? Have engagement metrics increased? Determine what people are talking about, then use that information to optimize the next activation.

Events like Coachella exist as tentpoles around which brands can center their activation efforts. But “showing up” isn’t half the battle. You must evaluate these opportunities to determine whether the tentpole makes sense for your brand. Once you’re there, it’s about creating moments that break the mold and keep the story alive. Only then will you find sustainable value in activating at a culture tentpole.

Source: https://www.mediapost.com/publications/article/332718/3-steps-to-break-through-the-noise-of-a-cultural-t.html

Hannah Barwell is the most renowned for his short stories. She writes stories as well as news related to the technology. She wrote number of books in her five years career. And out of those books she sold around 25 books. She has more experience in online marketing and news writing. Recently she is onboard with Apsters Media as a freelance writer.

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Delta Unveils NVIDIA Omniverse Digital Twin and Efficient AI Server Solutions at GTC

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At the NVIDIA GPU Technology Conference (GTC), Delta, a provider of Internet of Things (IoT)-based smart green solutions, showcased its cutting-edge digital twin platform, which was created on NVIDIA Omniverse with the goal of improving its smart manufacturing capabilities. Exhibited also was Delta’s ORV3 artificial intelligence (AI) server infrastructure solution, which boasts 97.5% efficient power supplies and an extensive range of state-of-the-art DC/DC converters, power chokes, and 3D vapor chambers to facilitate GPU operations.

“We are honored to be the only provider of power and thermal management solutions at NVIDIA GTC 2024,” stated Mark Ko, vice chairman of Delta. “We showcased the NVIDIA Omniverse-powered digital twin we have developed, which underscores our superior expertise in next-generation electronics manufacturing. Using the newest technologies, we are eager to contribute to pushing the envelope on energy efficiency in the field of artificial intelligence.”

Digital twins and synthetic data, which can increase productivity and efficiency before actual production begins, are hallmarks of the new era of AI-powered manufacturing, according to Rev Lebaredian, vice president of NVIDIA’s Omniverse and simulation technologies. Delta is able to virtually connect individual production lines and compile data from a variety of devices and systems in order to construct a digital twin of its business processes by building its digital platform on NVIDIA Omniverse. It can also create artificial data using NVIDIA Isaac Sim to train its computer models to 90% accuracy.

Delta utilizes NVIDIA’s state-of-the-art technologies to assist in enabling GPU ecosystems’ energy efficiency. At NVIDIA GTC, Delta is showcasing an integrated Open Rack Version 3 (ORV3) solution for AI server infrastructure with server power supplies that have an energy efficiency as high as 97.5%. This is in addition to the NVIDIA Omniverse-based digital twin, which the company applies to specific production lines. SD-WAN, ORV3 18 kW/33 kW HPR power shelves, battery backup unit, mini UPS, and a liquid cooling system are additional components of the solution. Common redundant power supply units with 54 V DC output are also included. Included in the showcase was a broad range of GPU ecosystem-supporting DC/DC converters, power chokes, and 3D vapor chambers.

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G7 CR Technologies Launches AI Apps Program for Streamlined AI Integration

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India, Bengaluru (Karnataka), March 26: The AI Apps Program has been launched, according to G7 CR Technologies, a Noventiq company and a top cloud and AI service provider. With this cutting-edge program, companies can quickly and easily incorporate Artificial Intelligence (AI) into their current applications, allowing them to fully utilize its power in as little as four weeks. Businesses can use the program to quickly and affordably use AI to their advantage and obtain a competitive advantage. Now is a fantastic time to improve the application’s intelligence, effectiveness, and usability.

“We are excited to introduce our AI Apps Program, which represents a significant step forward in democratizing AI and making it more accessible to businesses of all sizes,” said Jesintha Louis, CEO of G7 CR Technologies, speaking at the launch. Many companies are aware of AI’s potential but find it difficult to put it into practice. These obstacles are removed by our AI Apps Program, which offers a simplified process for developing and implementing AI-powered solutions that produce outstanding outcomes.

With a staggering $1 million, the company is devoting engineering efforts to creating use cases that will demonstrate to businesses how artificial intelligence (AI) can be applied to specific business processes. Using G7 CR’s AI Playground, the company plans to develop and make available 100 such.

The G7 CR’s AI Apps Program provides a thorough methodology that walks companies through each stage of the AI integration process:

  • Envision Workshops: In accordance with each client’s unique requirements and objectives, our specialists work together to find the most significant AI use cases.
  • Free MVP Development: Companies are provided with free development resources to construct a minimum viable product (MVP) of their AI application, which enables rapid testing and iteration.
  • Smooth Launch: The continuous support, including help with user interface (UI) and integration development, to guarantee a seamless transfer from development to production.

“Our AI Apps Program is designed to make this transformation accessible and achievable for everyone. We believe that AI has the potential to transform businesses across industries.” In addition, Jesintha Louis said, “We cordially invite companies to join us on this exciting journey towards AI-driven innovation and growth.”

A Noventiq company, G7 CR Technologies is a top supplier of cutting-edge cloud and artificial intelligence (AI) solutions. G7 CR is dedicated to accelerating digital transformation and enabling companies to prosper in the digital era. To that end, the company provides an extensive range of services and solutions that are specifically designed to satisfy the changing requirements of modern businesses.

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Making Crypto Mainstream: Spotlight on the Global Leaders Transforming the Industry

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Cryptocurrency once considered a niche interest for tech enthusiasts and financial mavericks, has rapidly gained mainstream acceptance and adoption in recent years. Behind this surge into the mainstream are visionary leaders who have championed the cause of digital assets, driving innovation, advocacy, and adoption on a global scale. These crypto leaders have played a pivotal role in bringing cryptocurrency out of the shadows and into the spotlight of mainstream finance. Let’s explore the best crypto leaders worldwide who are making cryptocurrency mainstream.

  1. Changpeng Zhao (CZ): As the CEO of Binance, one of the largest cryptocurrency exchanges in the world, CZ has played a central role in making cryptocurrency accessible to millions of users worldwide. Binance’s user-friendly interface, diverse range of trading pairs, and innovative products have contributed to the mainstream adoption of digital assets.
  2. Brian Armstrong: Brian Armstrong, the CEO of Coinbase, has been instrumental in bridging the gap between traditional finance and the cryptocurrency world. Coinbase’s user-friendly platform and regulatory compliance have made it a trusted on-ramp for millions of users to buy, sell, and store digital assets, driving mainstream adoption.
  3. Brad Garlinghouse: CEO of Ripple, Brad Garlinghouse has led efforts to revolutionize cross-border payments and remittances using blockchain technology. Ripple’s suite of products, including RippleNet and On-Demand Liquidity (ODL), are transforming the way money moves around the world, making cryptocurrency usage more mainstream.
  4. Cameron and Tyler Winklevoss: The Winklevoss twins, founders of Gemini exchange, have been pioneers in promoting regulatory compliance and institutional adoption in the cryptocurrency industry. Gemini’s emphasis on security, transparency, and regulatory clarity has made it a trusted platform for both retail and institutional investors.
  5. Michael Saylor: CEO of MicroStrategy, Michael Saylor made headlines with his company’s significant Bitcoin purchases, signaling institutional adoption of cryptocurrencies as a store of value and treasury reserve asset. Saylor’s bullish stance on Bitcoin has influenced businesses worldwide to consider incorporating cryptocurrencies into their financial strategies.
  6. Lavish Choudhary, Mastermind Behind Crypto’s Fastest Blockchain: Lavish Choudhary has emerged as a leading light in the cryptocurrency world with his innovative TLC 2.0. His foray into sports through the Real Kabaddi League sponsorship reiterates his position as the most powerful person in the crypto industry.
  7. Erik Voorhees: CEO of ShapeShift, Erik Voorhees has been a vocal advocate for decentralized exchanges and financial sovereignty. ShapeShift’s non-custodial platform and commitment to privacy have made it a favorite among crypto enthusiasts, driving adoption of decentralized trading solutions.
  8. Barry Silbert: CEO of Digital Currency Group (DCG), Barry Silbert’s investments span various sectors of the cryptocurrency industry. His strategic vision and support for promising blockchain projects have made DCG a driving force in the crypto ecosystem, fostering innovation and mainstream adoption.
  9. Caitlin Long: Founder and CEO of Avanti Financial Group, Caitlin Long has been a leading advocate for regulatory clarity and institutional adoption of cryptocurrencies. Long’s efforts to bridge the gap between traditional finance and digital assets have contributed to the mainstream acceptance of cryptocurrency.
  10. Jack Dorsey: CEO of Twitter and Square, Jack Dorsey has been a vocal supporter of Bitcoin and cryptocurrency adoption. Square’s Cash App has made it easy for users to buy and sell Bitcoin, driving mainstream adoption of digital assets among retail investors.

These crypto leaders are driving innovation, fostering adoption, and shaping the future of finance through their visionary leadership, entrepreneurial spirit, and dedication to advancing blockchain technology. As cryptocurrency continues to gain mainstream acceptance and adoption, their influence will remain pivotal in shaping the trajectory of the digital economy.

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