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Three Steps To Break Through The Noise Of A Cultural Tentpole



With only a few months to go before Coachella Valley Music and Arts Festival 2019, fans are already buzzing with excitement. But the performances might not be the single most memorable element of the festival. Coachella has become a destination for brands to provide meaningful consumer experiences by leveraging its massive pool of attendees.

Cultural tentpoles — as these large, recognizable events are called — create opportunities for engagement that brands can’t always create on their own. Whether the activation is the campaign’s centerpiece or plays a supporting role in the larger experience, tentpoles provide the perfect opportunity for your brand to capture its target audience’s attention. Here’s how you can capitalize on these cultural moments through experiential marketing tactics.

1. Identify brand-right tentpoles. Determine the moments relevant to your brand and present opportunities that will help you capitalize on the demographic attending. Without a deep understanding of the cultural conversations and undertones around the tentpole, you run the risk of coming across as insincere or passé.

By combining an understanding of the cultural context around a major event with thoroughly weighed audience insights, you can find more organic opportunities to inject your brand into.

Brands can’t create individual moments at unrelated events, much fewer milestones in bigger campaigns. Having a fluent understanding of the experiential landscape across multiple tentpoles will help you position your brand within the cultural moments most meaningful to your audience.

2. Give your audiences something new. Major tentpoles attract big brands from multiple industries, but only the ones with the smartest plans win audience attention. Lean on what makes your brand different. Hyper-tailored experiences, hands-on tech integrations, exclusive merch, and gamified activities are just a few tools you can use to stand out from the typical fare. But a tool is only as good as the strategy underpinning it.

Any brand can offer RFID wristbands to check in at an event, but when that technology serves a unique purpose — like helping attendees search for clues in a branded scavenger hunt or unlock exclusive content — consumers are more likely to remember the engagement and the accompanying brand associations. Identify the brand message you own, then outline a strategy to surprise attendees with something unique at every touchpoint of their journey.

3. Craft a story that consumers want to share. Per the study “EventTrack 2018,” over 90% of consumers feel more positive about a brand after attending a sponsored event. But only a few brands can win consumers’ attention before, during, and after the event.

Give attendees something worth remembering by integrating shareable moments that they can share outside the walls of the event. Leverage social media and interactive technology to give guests a reason to stay engaged post-event.

But don’t miss the opportunity to layer a digital marketing strategy that combines social capture and amplification. Then, incentivize people to share and engage online. Reward guests with special promos, exclusive content, or limited-edition merch when they engage with digital opportunities.

Finally, track audience sentiment toward your brand in the following days and weeks. What are people saying online? Did the event help you reach your goals? Have engagement metrics increased? Determine what people are talking about, then use that information to optimize the next activation.

Events like Coachella exist as tentpoles around which brands can center their activation efforts. But “showing up” isn’t half the battle. You must evaluate these opportunities to determine whether the tentpole makes sense for your brand. Once you’re there, it’s about creating moments that break the mold and keep the story alive. Only then will you find sustainable value in activating at a culture tentpole.


Hannah Barwell is the most renowned for his short stories. She writes stories as well as news related to the technology. She wrote number of books in her five years career. And out of those books she sold around 25 books. She has more experience in online marketing and news writing. Recently she is onboard with Apsters Media as a freelance writer.

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Real Estate Mogul Mike Oddo’s Genius Pivot After Lost Market Share



From humble beginnings to scaling his brokerage to a yearly seven figure business at 26, Mike Oddo’s feats were phenomenal. Most entrepreneurs know, the market is a constantly evolving creature. As fate would have it, real estate mogul Mike Oddo, discovered this first hand when to his dismay he realised his precious brokerage was losing market share to a competitor in the early 2010s.

The competitor had recently begun using a software allowing for an unusual advantage in the marketplace. Mike however, was not too worried as he’d anticipated a need for such a software and had begun his own development of one. This only confirmed his sususpion and pushed Mike to go pedal to the metal and make his platform usable for his brokerage. That he did and he would soon reclaim his position as the undisputed champion in the real estate space.

Spotting opportunities, Mike knew that the proprietary tech stack he and his team developed had some serious potential to catch the market by the storm. “As a seasoned real estate veteran, I knew one thing. Booking meetings with prospects was a real pain, and I had always hoped that there would be an easier way to go about conducting real estate sales.” – Mike Oddo.

A sequence of events led Mike to have a chance encounter with the brother of a former employee who was actively involved in selling Yellow Page subscriptions. He proposed to the experienced salesman a potential deal where the salesman would sell Mike’s software in return for a generous commission, a deal would be made and that month Mike Oddo would see $20,000 in subscription sales for his proprietary system.

Mike’s subscription service would go on to be named “Market Maker Leads” – a U.S based software platform for real estate agents that generates real estate leads, nurtures leads, builds your authority and status, delivers those leads as prepositioned appointments™ directly to your calendar. Everything is done for you for a set monthly cost.

Now with proof of concept that agents like and see returns with his platform, Mike made the decision to sell his brokerage for what we would imagine was a handsome amount and Found Market Maker. Since 2012 Market Maker has ushered a new era of convenience and innovation in the real estate market.

Naturally, with the next level convenience offered by Market Maker, Mike’s company has become one of the fastest growing privately held companies in America with a very positive trajectory that we look forward to seeing play out.

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Entrepreneur and marketing guru, George Elia, has been consistently behind the scenes pushing buttons behind some of the largest brands/name on social media.



Originally from Lebanon, began his industry rise dating back in 2017, where he was a key member and mentor for some record labels,
George, was influential to the development of several artists on the label, along with many others, helping guide and support careers of artists like, Diego money , Doe Boy, Guap Tarantino, Trap Manny, and many more.
Executive to Marketing Guru and Branding Expert.
George, has been apart and responsible for bringing some of the best new products and entertainment to the eyes of Millions of social media users.
.“We’ve perfected our system, and the results prove it”

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The Importance of Pocket Your Dollars Money Solutions and Expert Financial Advice



You may earn a lot of money, but when it comes to investment, not everyone knows the ins and outs of their overall finances. This is where Pocket Your Dollars money solutions come into picture. Read on to understand why financial advice from experts like them is necessary.

There is a thought “Only rich people need financial advice from experts”, but it’s not true. Financial advice from experts is very important if you have a growing business or even a start-up because expert financial advisors have good experience and knowledge in the field. Their experience helps you to build and protect your assets. There are many such services that you can hire. To make your investments fully secured for a longer period it is very beneficial to take financial advice from experts. Here are 5 rewarding reasons to get financial advice from experts.

  1. For Your Family’s Protection

The very first financial planning one has to decide is life insurance. There are many life insurance plans available in the market. Some are very good, while some are average and some are ideal. The main reason why there are many options is because there are various such life situations. Since every individual situation is different, an expert can tell you which life insurance policy perfectly fits your needs. 

Each life situation is different, for example, you are single or married, you are retired, or have a young family. They can help you find appropriate plans. They carefully study your life situation and provide the best feasible options for you and your family.

  • Plan for Saving and Spending

For building assets, you require long-term security. At first, you have to pay for your emergencies and then for holidays and luxuries, as it doesn’t make any sense if it was the other way around. Step one should be to start saving and controlling your spending habits. You should be free from debts. You can check out Pocket Your Dollars and hire them to help you clear your debts with proper planning. Step two is to plan the saving patterns to build a wealthy lifestyle efficiently and effectively. The financial expert understands your whole situation properly and guides you through the right path towards a victorious future.

  • Secure Your House

Purchasing a house is the costliest decision you ever take in your life. Financial experts often help you save many thousands of dollars and wait for the best time when the interest rates are best for you so that you’ll never have to borrow few dollars from here and there when you are purchasing a house.

  • Investment Goals

Many Americans think about early retirement.Whatever your goals are, a financial expert advises you accurately to evaluate what can be possible. After that, the expert creates an effective plan for you to achieve your investment goals.

  • Peace of Mind

If you are searching for a financial solution on the internet and doing all the work by yourself, then it can cost you time. To find the optimal solution, you have to study each aspect. Since the financial expert can do it in no time, you have peace of mind.

It doesn’t matter how much money you have or how old you are, you need a financial expert to ensure a secure financial future.

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