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US iPhone clients spent a average of $138 on apps last year, will increase to $180 in 2021

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U.S. clients spent a normal of $138 on iPhone applications a last year, an increase of 38% year over year, to a great extent driven by the pandemic effects, as indicated by new information from application store intelligence firm Sensor Tower. All through 2020, consumers went to iPhone applications for work, school, entertainment, shopping and then some, driving per-user spending to a new record and the best yearly development since 2016, when it had then popped by 42% year over year.

Sensor Tower reveals to TechCrunch it expects the trend of increased consumer spend to proceed in 2021, when it projects consumer spend per active iPhone in the U.S. to arrive at a normal of $180. This will again be tied, in any event to some degree, to the lift brought about by the pandemic — and, especially, the lift in pandemic-fueled spending on mobile games.

A year ago’s increased spending on iPhone applications in the U.S. mirrored global trends, which saw buyers spend a record $111 billion on the two iOS and Android applications, per Sensor Tower, and $143 billion, per App Annie, whose examination had additionally included some third-party Android app stores in China.

As far as where U.S. iPhone consumer spending was engaged in 2020, the biggest class was, obviously, gaming.

In the U.S., per-device spending on versatile games developed 43% year more than year from $53.80 in 2019 to $76.80 in 2020. That is in excess of 20 focuses higher than the 22% development seen somewhere in the range of 2018 and 2019, when in-game spending developed from $44 to $53.80.

U.S. clients spent the most cash on puzzle games, similar to Candy Crush Saga and Gardenscapes, which may have assisted with taking individuals’ brains off the pandemic and its connected burdens. That class arrived at the midpoint of $15.50 per active iPhone, trailed by casino games, which found the middle value of $13.10, and was driven by physical casinos closures. System games likewise saw a flood in spending in 2020, developing to a normal of $12.30 per iPhone client spending.

Another huge category for in-application spending was Entertainment. With theaters and shows shut down, consumers went to streaming applications in bigger numbers. Disney+ dispatched in late 2019, only months in front of the pandemic lockdowns and HBO Max before long continued in May 2020.

Normal per-gadget spending in this category was second-most elevated, at $10.20, up 26% from the $8.10 spent in 2019. For correlation, per-gadget spending had just developed by 1% somewhere in the range of 2018 and 2019.

Different categories in the best five by per-gadget spending included Photo and Video (up 56% to $9.80), Social Networking (up 41% to $7.90) and Lifestyle (up 14% to $6.50).

These increments were attached to applications like TikTok, YouTube, and Twitch. Jerk saw 680% year-over-year income development in 2020 on U.S. iPhones, explicitly. TikTok, then, saw 140% development. In the Lifestyle class, dating applications were driving development as customers hoped to interface with others practically during lockdowns, while bars and clubs were closed.

By and large, what made 2020 remarkable was not really what applications individuals where utilizing, however how regularly they were being utilized and what amount was being spent.

Application Annie had before called attention to that the pandemic sped up versatile appropriation by a few years’ time. Furthermore, Sensor Tower today reveals to us that the business didn’t see a similar kind of “seasonality” around spending in specific sorts of applications, and particularly games, a year ago — despite the fact that, pre-pandemic, there are commonly more slow pieces of the year for spending. That was not the case in 2020, when any time was a good time to spend on applications.

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Intel Unveils New Initiative for AI Hardware and Software Providers

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The AI PC Developer Program and the inclusion of independent hardware vendors are the two new artificial intelligence (AI) initiatives that Intel Corporation announced today as part of the AI PC Acceleration Program. In Intel’s mission to empower the hardware and software ecosystem to optimize and maximize AI on over 100 million Intel-based AI PCs by 2025, these significant milestones are being reached.

What the New Programs Do: To provide a seamless developer experience and facilitate the large-scale adoption of new AI technologies by software developers and independent software vendors (ISVs), the AI PC Developer Program was created expressly for them. It offers access to developer kits containing the newest Intel hardware, which includes the Intel® CoreTM Ultra processor, as well as tools, workflows, and frameworks for AI deployment.

Developers now have easy access to AI PC and client-focused toolkits, documentation, and training through the updated developer resource pages. The purpose of these compiled resources is to assist developers in optimizing AI and machine learning (ML) application performance and accelerating new use cases by fully utilizing Intel Core Ultra processor technologies.

As part of Intel’s global partner network, which aims to optimize AI performance in the PC industry, developers can become members of the AI PC Acceleration Program.

The opportunity to prepare, optimize, and enable their hardware for Intel AI PCs has been extended to independent hardware vendors (IHVs) through the AI PC Acceleration Program. The Open Labs at Intel are available to qualified partners, where they can receive early-stage technical and co-engineering support for their hardware solutions and platforms. Additionally, Intel makes reference hardware available through this program to qualified IHV partners so they can test and optimize their technology in order to minimize launch-day glitches.

The AI PC Accelerator Program has already onboarded 150 hardware vendors worldwide, according to Matt King, senior director of Intel’s Client Hardware Ecosystem. “We can’t wait to expand our cutting-edge software and hardware solutions and share this momentum with our large, open developer community.”

The AI Acceleration Program for IHVs is open to IHVs and developers. In order to innovate and improve the AI PC experience, Intel is collaborating with its hardware partners. Come along with Intel as they accelerate innovation.

Why It Matters: Artificial Intelligence will radically alter a wide range of human activities, including creation, learning, working, and interacting. By utilizing Intel’s cutting-edge platform, which consists of central processing units, neural processing units, and graphics processing units, along with optimized software and hardware, anyone can take advantage of artificial intelligence with an AI PC. In order to provide end users with improved performance, productivity, innovation, and creativity, Intel works with a wide range of partners within an open ecosystem. As it empowers ISVs and IHVs, Intel is spearheading advancements in the AI PC era.

Intel provides additional value to developers through its programs, which include:

  • Enhancement of Compatibility: By providing developers with access to the most recent Intel Core Ultra developer kits, optimization, and software tools, they can guarantee that their apps and software operate seamlessly on the newest Intel processors, thereby improving compatibility and the overall end-user.
  • Performance Optimization: Software can be made more efficient and perform better if it is optimized for particular hardware architectures early in the development cycle. Better performance will be possible once AI PCs are broadly accessible thanks to this.
  • Increased Market Prospects and Worldwide Reach: Working with Intel and its extensive network of open, AI-enabled partners offers chances to grow within the network, penetrate new markets, and succeed in a variety of industries.

Through 2024, Intel will release over 300 AI-accelerated features with Intel Core Ultra processors across 230 designs from 12 international original equipment manufacturers. Intel also provides a wide range of toolkits for AI developers to utilize.

Regarding the AI PC Acceleration Program: Since its announcement in October 2023, the program has sought to link independent software and hardware providers with Intel resources, such as training, co-engineering, software optimization, hardware, design resources, technical know-how, co-marketing, and sales opportunities.

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Zoom Workplace: Using AI to Revolutionize Collaboration

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Zoom Workplace is a revolutionary platform that aims to revolutionize teamwork and collaboration in a time when team dynamics are ever-changing. It helps teams communicate, interact, and work together more efficiently. With Zoom Workplace, teams can more easily stay connected, engaged, and productive by combining multiple communication tools into a single, seamless platform and utilizing the power of artificial intelligence.

Important Points to Note:

  • AI-Powered Collaboration: For Zoom subscribers who have paid for the service, Zoom AI Companion, a generative AI digital assistant, is now available for free, greatly increasing working efficiency and productivity.
  • Expanded Hardware Portfolio: Zoom Rooms are equipped to accommodate larger meeting spaces with cutting-edge technology thanks to the addition of new appliances and features.
  • Improved Virtual Event Experience: The customization options provided by Zoom Events and Conference enable multi-track, multi-day events with a wide range of engagement choices.
  • New Workspace Solutions: Project management, document creation, and collaboration are made easy with the launch of Zoom Docs, an AI-driven, modular workspace.
  • Improvements for Hybrid Work: To meet the needs of mixed work environments, new features and integrations have been added, such as Workspace Reservation Wayfinding, Visitor Management, and Dynamic Layouts for Zoom Rooms.

A Brief Overview of Zoom Workplace

With its integration of AI to improve productivity, increase employee engagement, and streamline communication without incurring additional costs, Zoom Workplace is a testament to the progress made in digital collaboration tools. Designed to promote a cohesive communication experience, this platform encompasses a number of features, such as calendaring, phone services, meetings, team chat, email, and whiteboarding.

Using Zoom AI Companion to Broaden the Horizon

The Zoom AI Companion represents a quantum leap in Zoom’s innovation. Previously known as Zoom IQ, this generative AI digital assistant aims to improve overall team effectiveness and user productivity. The AI Companion helps with meeting summarization, content creation, and task streamlining across Zoom’s platform by providing real-time digital assistant capabilities. With this initiative, Zoom not only demonstrates its dedication to utilizing AI, but it also establishes a new benchmark for AI-powered productivity tools that are free of charge for premium accounts.

Zoomtopia 2023: Revealing Upcoming Advancements

The AI-powered collaborative workspace Zoom Docs, designed for the hybrid workforce, was one of the major platform innovations that Zoom unveiled at Zoomtopia 2023. Together with project management and content creation, this modular workspace includes AI-powered features for summarizing and content creation. At the same time, Zoom revealed improvements designed specifically for the healthcare and higher education sectors with the goal of offering sector-specific solutions.

The Hybrid Work Landscape: A Guide

Zoom has recently improved employee engagement, connectivity, and productivity, demonstrating its dedication to addressing the challenges associated with hybrid work. While workspace reservation and workspace dashboard provide tools for effective space planning and team collaboration, dynamic layouts for zoom rooms and visitor management are designed to improve the in-office experience.

There has been a noticeable change in the direction of building a more connected, effective, and productive work environment with Zoom Workplace and its suite of AI-powered tools and optimizations. The nature of cooperation and teamwork in the contemporary workplace is poised to be redefined as these innovations take shape.

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Adobe Integrates GenAI-Powered Workflow Planning into Content Supply Chain

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Adobe has announced plans to transform the enterprise content supply chain with new generative artificial intelligence (GenAI) features in its GenStudio and Firefly products.

This marks a significant step in addressing the traditionally complex and disconnected workflows, teams and systems that often lead to inefficiencies in the content supply chain, the company said in a Tuesday (March 26) press release.

According to the release, marketers can quickly plan, create, manage, activate, and measure on-brand content with Adobe GenStudio, an AI-first solution. It improves productivity and collaboration by providing native integrations between Adobe Experience Cloud and Adobe Creative Cloud.

As per the release, Adobe Firefly is a collection of services and customized models that let brands create content at large quantities while maintaining personalization. Businesses can use Firefly to train and customize it using their you assets, including characters, products, campaign styles, and brand guidelines.

According to the press release, Adobe’s new offerings cover workflow and planning, creation and production, asset management, delivery and activation, and insights and reporting. These features give businesses a cohesive and easy-to-use content supply chain. For example, Adobe Workfront Planning facilitates strategic planning and expedited campaign delivery by providing a unified view of all activities across the marketing lifecycle.

According to the release, top brands and agencies have already acknowledged the effectiveness and scalability of the company’s generative AI solutions. For instance, Pfizer and Adobe have teamed up to change Pfizer’s content supply chain and give doctors and patients pertinent information about Pfizer’s medications and vaccines.

According to the press release, Eric Hall, chief marketing officer of Adobe Experience Cloud, “Adobe is uniquely positioned to combine best-in-class applications across Adobe Experience Cloud and Adobe Creative Cloud with generative AI natively integrated for teams to boost productivity and deliver personalization at scale.”

During the company’s quarterly earnings call on March 14, Adobe executives announced that the company has been implementing GenAI features throughout its digital media, digital experience, publishing, and advertising product lines.

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