A study published on Monday found that tech behemoths like Google, Nvidia, and Huawei are using Artificial Intelligence (AI) models to revolutionize weather forecasting.

The study shows how AI-powered weather prediction models can quickly and accurately predict the trajectory and intensity of major storms. It was published in the esteemed journal npj Climate and Atmospheric Science. According to researchers, these AI-based forecasts are quicker, less expensive, and require less processing power than traditional approaches while maintaining the same level of accuracy.

The Storm Ciaran that devastated northern and central Europe in November 2023 is the subject of the research, which is headed by Professor Andrew Charlton-Perez. Using cutting-edge AI models created by Google, Nvidia, and Huawei, the team analyzed the behavior of the storm and compared their results with more conventional physics-based models.

Remarkably, the AI models accurately forecasted the storm’s rapid intensification and trajectory up to 48 hours in advance. According to the researchers, the forecasts were nearly identical to those generated by conventional methods.

“AI is transforming weather forecasting before our eyes,” said Professor Charlton-Perez. Weather forecasts two years ago hardly ever used modern machine learning techniques. These days, a number of our models can generate 10-day global forecasts in a matter of minutes.”

The study emphasizes how well the AI models can represent key atmospheric parameters that influence a storm’s development, such as how a storm interacts with the jet stream, a slender channel of powerful high-level winds.

In three different competitions, Quickplay took home top honors. Prior to and during the NAB Show, the company shared details of its product successes in thought leadership forums, demonstrating its continued leadership in the development of Generative AI products and benefits for the media industry.

Top honors in the most prestigious awards competition of the five-day conference in Las Vegas were won by Quickplay’s Curator Assistant and Media Companion, including:

• The international trade association for broadcast and media technology, IABM, presented the Consume category BAM Award;
• A Future Best of Show Award, given out by one of the world’s top platforms for news and insights on technology as well as media and entertainment; and
• Quickplay Media Companion won the NAB Product of the Year award, establishing it as one of the most innovative technologies influencing the production, distribution, and commercialization of content in the future.

Quickplay highlighted on thought leadership platforms how Generative AI is accelerating content discovery when it’s in the hands of both consumers and content programming teams. At the NAB Broadcast Engineering and IT Conference, Juan Martin, CTO and co-founder, gave a talk titled “Driving Viewer Engagement With AI-Powered Conversational Search” at the Google Cloud Next conference, which took place before NAB. Naveen Narayanan, Senior Director, Product Innovation and Strategy, also gave a presentation titled “Creating and implementing AI-powered Conversational Search to Drive Viewer Engagement.”

Quickplay’s Generative AI leadership was given new directions by two announcements. As part of its ongoing innovation collaboration with Google Cloud, Quickplay unveiled Curator Assistant, a new product. In order to help programming teams create faster and more targeted storefront rails, Curator Assistant enhances Quickplay Media Companion’s consumer-facing features by providing them with Generative AI-powered tools. The partnership between Globant and Quickplay aims to use AI to boost the value and usage of digital assets that are archival.

According to Andre Christensen, CEO and co-founder of Quickplay, “having the right architectural foundation matters as media and entertainment seeks to optimize the benefits of Generative AI.” “While we appreciate the recognition from NAB, we’re already thinking about how we can leverage the adaptability and agility of our open-architecture, cloud-native platform and the strength of our partnerships, particularly with Google Cloud, to hasten the release of the Generative AI-powered products the industry needs to propel future success.”

Cloud-native technologies such as microservices, containers, service meshes, immutable infrastructure, and APIs are used in Quickplay’s OTT platform to create and manage scalable applications in the cloud. Higher performance, a modular approach to feature expansion, rapid iteration through continuous delivery, and integrated scalability, observability, and security are all offered by the OTT technology stack. OTT services with the agility and flexibility of the cloud, matched or surpassed by broadcast’s dependability and high performance, are being delivered by global leaders in sports and entertainment through the Quickplay platform.

As a trailblazer in the use of AI in digital marketing, WordLift is excited to present AI SEO Agent, a conversational AI system created especially for SEO and content marketing tasks. Using the power of Neuro-Symbolic LLM-based Autonomous Agents, this cutting-edge product is poised to revolutionize the way businesses approach search engine optimization.

Keeping up with SEO is more crucial now than it has ever been, especially in light of Google’s Helpful Content Updates. Many companies are hesitant to use AI for content creation for fear that Google will penalize them, which would reduce their visibility and traffic. Still, WordLift’s AI SEO Agent is truly revolutionary. It surpasses standard SEO tools by adhering to the most recent digital standards and being reliable and safe. Designed with editorial teams in mind, it aids in producing excellent content that satisfies Google standards, guaranteeing increased reader satisfaction and engagement.

One unique feature of the AI SEO Agent is its extensive feature set, which is tailored to meet the unique requirements of content marketers and SEO experts. This conversational AI system is meant to free up users’ time by about 40%, freeing them up to work on strategic and creative projects, from assessing search demand to reworking, creating, and altering content.

WordLift is confident that the AI SEO Agent will become an invaluable ally for editorial teams looking to improve their SEO and content marketing efforts, with about 800 customers—SMEs, enterprises, and web agencies—already positioned to benefit from this cutting-edge tool. The AI SEO Agent helps users increase their search engine rankings, increase organic traffic, and support business expansion by automating repetitive tasks and offering expert-level insights.

“We are ecstatic to launch WordLift AI SEO Agent in the United States market. Here, there is a constant conflict between making the best possible use of AI’s power and maintaining the highest caliber of content, and demand for innovative SEO solutions is growing. “Our Neuro-Symbolic LLM-based Autonomous Agents fill in this gap by providing a potent and quality-focused approach to content creation and SEO,” stated WordLift CEO Andrea Volpini. “Our objective is to give companies a tool that makes SEO work easier and produces excellent outcomes. “Our goal of revolutionizing SEO and content marketing in the future is getting closer with the AI SEO Agent.”

For WordLift and the SEO sector, the release of the AI SEO Agent represents a critical turning point. The AI SEO Agent is poised to upend the norms of SEO and content marketing as companies continue to grapple with the complexities of digital marketing. It is a clever, safe, and effective solution.