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AI may already be taking the place of some ad sales positions at Google

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AI may already be taking the place of some ad sales positions at Google

Google is attempting to conceptualize itself as a generative AI startup. Google employees are rushing to come up with AI features and ideas in response to the “code red” that was called in response to ChatGPT. After all of that work is finished, Google may try to “optimize” the business by using some of its new AI capabilities. How much of Google’s, uh, natural intelligence is necessary when artificial intelligence is the newest thing?

According to a report at The Information, AI may already be replacing workers at Google. Google plans to “consolidate staff, including through possible layoffs, by reassigning employees at its large customer sales unit who oversee relationships with major advertisers,” according to a report citing people briefed on the plans. The report claims that the jobs are being eliminated due to automation by Google’s new AI tools. According to the report, last week’s department-wide Google Ads meeting appeared to have already announced a future reorganization.

Google unveiled a “new era of AI-powered ads” in May, which included a “natural-language conversational experience within Google Ads, designed to jump-start campaign creation and simplify Search ads.” By scanning your website, Google’s new artificial intelligence (AI) technology is able to “generate relevant and effective keywords, headlines, descriptions, images, and other assets,” essentially turning the Google Ads chatbot into a hybrid of a designer and a salesperson.

Following May’s announcement, one advertising tool, Google’s Performance Max (or “PMax” for short), received a boost from generative AI and is now able to “create custom assets and scale them in a few clicks.” Initially, it assists advertisers in determining whether to place their ads in third-party sites’ banner ads or in YouTube, Search, Discover, Gmail, and Maps. Thanks to generative AI, which can search your website for content, it can then simply create the advertisement content. (For the time being, content is still approved by a human advertiser.) It’s called “Performance Max” because the machines continue to have complete control over how your ad is presented. They can continuously remix your ads in real time based on feedback from click-through rates. According to Google’s official description, “Assets are automatically mixed and matched to find the top performing combinations based on which Google Ads channel your ad is appearing on.”

No one would have the time to perform A/B testing and real-time ad changes with click-through-rate validation. Furthermore, hiring a human to perform this much work would be absurd, so using AI to track the effectiveness of your ads seems like a wise move. Another advantage of using AI for this task is mentioned in the report: “The ad revenue carries a high-profit margin because these tools carry relatively few expenses and don’t require much employee attention.”

According to the Information, “A growing number of advertisers have adopted PMax since [launch], eliminating the need for some employees who specialized in selling ads for a particular Google service, like search, working together to design ad campaigns for big customers.”

A significant portion of Google’s 30,000-person ad division, or roughly 13,500 employees, were reportedly dedicated to this type of sales work as of a year ago, according to the report. Not every one of these 13,500 employees will be impacted, and those who are may not even be let go; instead, they may be moved to different departments within Google. “Some employees expect the changes to be announced next month,” the report states.

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Techno and IBM Watsonx is a New Era of Reliable AI Announced by Mahindra

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Together with IBM, Tech Mahindra, a global leader in digital solutions and technology consulting, is assisting organizations in accelerating the adoption of generative AI in a sustainable manner around the globe.

This partnership combines IBM’s Watsonx AI and data platform with AI Assistants with Tech Mahindra’s array of AI products, TechM amplifAI0->∞.

Customers may now access a range of new generative AI services, frameworks, and solution architectures by combining Tech Mahindra’s AI engineering and consulting talents with IBM Watsonx’s capabilities. This makes it possible to create AI programs that let businesses automate operations using their reliable data. Additionally, it gives companies a foundation on which to build reliable AI models, encourages explainability to help control bias and risk, and permits scalable AI deployment in on-premises and hybrid cloud settings.

Chief digital services officer of Tech Mahindra Kunal Purohit says that in order to revitalize businesses, organizations should prioritize responsible AI practices and the integration of generative AI technology.

“Our partnership with IBM can facilitate digital transformation for businesses, the uptake of GenAI, modernization, and ultimately business expansion for our international clientele,” Purohit continued.

Tech Mahindra has created an operational virtual Watsonx Center of Excellence (CoE) to better improve business skills in AI. Using their combined competencies to produce unique offers and solutions, this CoE serves as a co-innovation center, with a dedicated team tasked with optimizing synergies between the two organizations.

The collaborative offerings and solutions developed through this partnership could help enterprises achieve their goals of constructing machine learning models using open-source frameworks while also enabling them to scale and accelerate the impact of generative AI. These AI-driven solutions have the potential to aid organisations enhance efficiency and productivity responsibly.

IBM Ecosystem General Manager Kate Woolley emphasized the potential of the partnership and added that, when generative AI is developed on a basis of explainability, openness, and trust, it may act as a catalyst for innovation and open up new market opportunities.

“Our partnership with Tech Mahindra is anticipated to broaden Watsonx’s user base and enable even more clients to develop reliable AI as we strive to integrate our know-how and technology to support enterprise use cases like digital labor, code modernization, and customer support,” stated Woolley.

This partnership is in line with Tech Mahindra’s ongoing efforts to revolutionize businesses through cutting-edge AI-led products and services. Some of their most recent offerings include Evangelize Pair Programming, Imaging amplifAIer, Operations amplifAIer, Email amplifAIer, Enterprise Knowledge Search, and Generative AI Studio.

The two businesses had previously worked together, which is noteworthy. On the company’s Singapore site, Tech Mahindra had announced earlier this year that it would be opening a Synergy Lounge in partnership with IBM. For APAC organizations, this lounge aims to expedite the adoption of digital. Technology like as artificial intelligence (AI), intelligent automation, edge computing, 5G, hybrid cloud, and cybersecurity can all be effectively implemented and utilized with its assistance.

In addition to Tech Mahindra, IBM Watsonx has been applied in other partnerships to expedite the application of generative artificial intelligence. Early in the year, the GSMA and IBM also announced a new cooperation to develop the GSMA Foundry Generative AI program and GSMA Advance’s AI Training program, respectively, to boost the use and capabilities of generative AI in the telecom industry.

The program is also available digitally, and it covers the technical underpinnings of generative AI in addition to its business strategy. For architects and developers looking for in-depth, useful expertise on generative AI, this program employs IBM Watsonx to deliver hands-on training.

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OpenAI Enhances ChatGPT with Google Drive Integration, Streamlined File Access, and Advanced Analytics

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A major update to ChatGPT was released by OpenAI, enabling users to analyze data straight from OneDrive and Google Drive without having to download and upload. Over the following few weeks, this new feature—which is only available to ChatGPT subscribers who have paid—will be gradually added to the service with the goal of streamlining data analysis and saving customers time and trouble.

According to a blog post by OpenAI, “ChatGPT is now more connected to your data than ever before.” “With the integration of Google Drive and OneDrive, you can directly access and analyse your files – from Excel spreadsheets to PowerPoint presentations – within the chatbot.”

According to OpenAI, ChatGPT can analyze files “more quickly” because to this direct access, which is available to ChatGPT Plus, Enterprise, and Teams users. However, GPT-4o, the improved version of GPT-4 that powers ChatGPT’s premium tiers, is presently the only way to access the additional data analytics tools.

OpenAI has enhanced ChatGPT’s comprehension and manipulation of data, going beyond simple file access. Now, a variety of data-related operations may be carried out by users using natural language commands, such as:

  • Executing analytics-related Python code
  • Combining and streamlining datasets
  • Producing graphs with data from files

Additionally, ChatGPT’s charting capabilities have improved significantly. Now, users may expand their views, engage with the created tables and charts, and personalize the visualisations by altering the colors, posing queries about particular cells, and more. With the exception of several chart types, the chatbot can now create static versions of interactive bar, line, pie, and scatter plot charts.

Additionally, OpenAI emphasized the security of user data. Users of ChatGPT Teams and Enterprise will not have their data used to train AI models, and ChatGPT Plus members have the option to disable this capability.

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India is the Most Adopting Country in Asia Pacific for Generative AI

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India’s use of Generative AI (GenAI) is demonstrated in a research produced by Deloitte titled Generative AI in Asia Pacific: Young Employees Lead as Employers Play Catch-Up. Out of 13 nations, India ranks first in terms of the use and adoption of GenAI, according to a poll conducted among 11,900 people in Asia Pacific. It is astounding to learn that 83% of Indian workers and 93% of students actively use this technology.

India has a good adoption rate of GenAI, which is driven by youthful, tech-savvy workers known as “Generation AI.” These young employees are increasing productivity, learning new skills, managing workloads, and saving time by utilizing GenAI. Employers are facing new opportunities and problems as a result of this shift.

The study estimates that within the following five years, everyday utilization of GenAI would rise by 182%. The belief that GenAI can increase the Asia-Pacific region’s contribution to the global economy is reflected in this growth. Eighty-three percent of Indians think it improves social results, and about seventy-five percent think it has economic benefits.

Important Discoveries:

  • Though only 50% of workers and students in Asia Pacific think their bosses are aware of their use, they are driving the GenAI revolution.
  • Seventeen percent of Asia Pacific’s working hours, or around 1.1 billion hours a year, could be impacted by GenAI.
  • More rapidly than industrialized economies, developing nations are implementing GenAI at a rate of thirty percent.
  • Around 6.3 hours are saved weekly by GenAI users in Asia Pacific, while 7.85 hours are saved by Indian users.
  • Work-life balance has been enhanced, according to 41% of time-saving GenAI users.
  • As per the staff of these businesses, seventy-five percent of them have not adopted GenAI yet.

The AI and data capability leader for Deloitte Asia Pacific, Chris Lewin, stated, “One of the most exciting things about working with GenAI is that it is happening to everything, everywhere, all at once, across the globe.” “Over the past twelve months, we have observed that teams in Italy and Ireland can very immediately relate to the issues that our clients in Indonesia or India are facing.” A crucial insight is that while the swift integration of AI won’t result in the immediate loss of jobs, companies that don’t adjust will bear the consequences. Competing companies that provide AI solutions that have the potential to completely change the nature of modern work will attract their employees, especially fresh talent.

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