Connect with us

Business

What do inbound marketing agencies do?

Published

on

Agencies that use inbound marketing are becoming more and more, sincethis marketing strategy has becomeoneofthemostused and oneofthemost positive results. In additiontoitsrelativelylowcostswhencomparedtotraditionaladvertising.

Theterminbound marketing wasborn a fewyearsago, in paralleltotheexpansionofthe digital era. Itis a methodopposedtotraditionaltechniques: farfromintrusiveadvertising, itseekstoreachthecustomer in a natural way as sayagencia Inbound MarketingDigitalmind:

Thedefinitionofinbound marketing involvesattractingdesiredcustomersthroughvaluablecontentthatisofinteresttothem, followedby a combinationof marketing actionsuntiltheybecomebuyers.

Theultimategoalistocreateaninterestedcommunitywithuseful, high-valuecontentthatmakesthemfindwhatthey are lookingfor, whentheyneedit, and ultimatelysolve a tailoredneed.

What do inbound marketing agencies do?

Theworkofinbound marketing agencies consistsofdevelopingefficientattractionstrategies and optimizing online contenttoreachthedesiredtarget and thusgeneratelong-termassetsthroughachievablegoals and objectives.

There are agencies thatofferonlyinbound marketing servicesindependentofother digital strategies. However, there are alsoadvertising and branding agencies thatoffer full service digital strategies.

Allactionsthatencompassinbound marketing are nottheworkofoneperson; itusuallyrequires a teamconsistingof a community manager, a copywriter, a programmer and a designer, who are specificallyresponsibleformanagingthe digital communicationofthebrand. Amongtheteam’sresponsibilities are thefollowing:

Content creation: Qualitycontentthatrespondstotheclient’sneeds.

Personalization: Creationofspecificactionstodifferent marketing segmentsforeachstage in theprocessofinteractionwiththebrand.

Viralization: Leveragethe use ofnetworkstomakeusersrelatedtothecontentfindit and spread it.

Web analytics: At theendofitallyouhavetoclosewith a conversion.

This series oftechniquesputsthebrandonthemapofpotentialbuyers and youwill be abletofollow up ontheirpurchaseprocess. Whateverstagethebuyeris in, more thanachieving a purchase, thegoalistobuildcustomerloyalty.

Whatservices do youoffer?

Withintheactionsinvolved in aninbound marketing plan, specializedtechniques are appliedtoeachstageofthe sales funnel:

Toattractthetargetaudience and makethemfindwhatthey are lookingfor, thefollowingis done:

Content Marketing

Website

SEO

Blogging

Landing Pages

Ads

Toconvert leads intocustomers, theseactions are taken:

Emailing

CallstoAction

Landing Pages

Marketing Automation

Tomeasure ROI, methodssuch as:

Web Analytics

TotalReach

CTR

Theconversionfunnelwillallowustoknowwhattheuserneedstoadvancethroughthestages and become a brandambassador.

Theinbound marketing methodology

Thedifferentstagesthatthebuyergoesthrough in thepurchasecycledemanddifferentactionsthatcannot be overlooked.

Stranger: Theaimistoattractorattract a strangerthroughrelevantcontentthat captures theirattention and makesthemsay “I’minterested in this”.

Visitor: At thisstage, theyalreadyconsiderthebrand and are beginningtobuild trust.

Lead: At thisstagethey are alreadyinterested and willingtomovetothenextlevel.

Customer: Once thecustomerisacquired, theprocessdoesnotend: it has to be sustained.

Ambassador: recommendsthebrandtoeveryone, usingtheirexperiencetocontributetotheinboundprocess.

inbound-marketing methodology

Whatisinbound marketing for?

Inbound marketing agencies worktoimprovebrandvisibility in digital media, whichwillhaveanimpacton online reputation and positioning.

Inbound marketing is a long-terminvestmentthatwillreturn in assetsforanycompany.

Benefits can be achievedsuch as:

Position thecompany as anexpert in the sector withvaluablecontent, becomingprofitableovertheyears.

Attractingcustomersthroughorganic and directchannels, independentofpaid media.

Build a databaseofqualifiedcontactsthatwillgrowover time.

Greaterreach and communityaroundthebrand.

Reinforcementof branding and presencethanksto a greaternumberofvisits and interactions.

Resourcesavingsthrough marketing automationprocesses.

How can youhelpmeetgoals?

Shoppers are lookingforsmartbrandsthatdon’tseethem as a purchasetargetonly and understandtheneedsthey are goingthrough. Makingthatconnectionwiththecustomerisaboutcreating a true bond.

It’snotaboutwho has thebroadestportfoliobutwhoknowshowtoleveragetheirbudget.

 3 Examplesofbrandswithsuccessfulinbound marketing strategies

 Iberia

Thisairlinefound a perfectinbound marketing strategy in blogging. Thiscontentspecializes in travel and offersinformationabouttheflyingexperience as well as userconcerns.

The blog topicscovertopicssuch as thebest places tovacation, as well as highquality videos and photos.

As you can see, thestrategies are gearedtowardssatisfyingthecuriosity and needsofthecustomer, whichwillultimatelygeneratequalitytraffic.

GoPro

Thetypeofstrategyusedbythisintrepidhigh-definition camera companyisfoundonits YouTube channel.

The audiovisual material that GoPro shares onitschannelconsistsofamazing videos ofpeopleusingthe camera whiledoingactivities, travelingor extreme sports.

Thetypeofcustomerrangesfromathletestopeopleinterested in photography and audiovisual materials. Besidesjustenjoyingwatchingthe videos, they are alsomotivatedtomaketheirown videos and share them.

Spotify

Thisplatform has knownhowto do email marketing as partoftheir digital strategies.

Thepersonalizationofits emails makestheuserexperience more natural and direct, sinceitsends emails accordingtotheirpreferences and tastes whilealertingthemabout new content.

Itworkstoensureuserloyalty and makesthemfeelappreciated.

In conclusion: inbound marketing strategies are a new wayof marketing, designedspecificallyfor digital nativeuserswho are “vaccinated” againsttheeffectsoftraditionaladvertising. Itrevolvesaround a strategybasedonthecreationofvaluablecontentthat, insteadofforcingitself in thefaceofpotentialcustomers, attractsthembasedonwhatthey are trulylookingfor.

Continue Reading
Advertisement

Business

Conduent and Microsoft Collaborate to Use AI to Increase Business Efficiency

Published

on

AI-Powered Strategic Alliance for Improved Business Operations

Conduent, a provider of business services, recently announced a strategic partnership with Microsoft. The purpose of this partnership is to lead the way in generative artificial intelligence (AI) applications in important industries. The partnership’s primary goals are to use AI to transform healthcare administration, improve customer support, and strengthen fraud detection systems.

Boosting Cloud-Based Secure AI Adoption

Conduent’s clients will be able to take advantage of a secure cloud environment at a faster rate thanks to the synergy between Conduent and Microsoft. Three generative AI pilot programs are presently being developed by the alliance, one of which aims to efficiently extract data from medical documents. The goal of this project is to use Microsoft’s Azure AI Document Intelligence and Azure OpenAI Service to expedite the resolution process.

AI’s Strong Effect on the Growth of Small Businesses

The applications of AI go beyond the healthcare sector and include small businesses, where AI is thought to be a growth accelerator. AI has many uses, from enhancing customer service to automating marketing campaigns to expand its market reach. Particularly tailored AI solutions are being developed for small businesses, taking into account their unique resource limitations, making advanced AI tools more accessible to them.

Businesses with limited resources can now benefit from AI models developed by companies like Microsoft, which has garnered attention and given them a competitive advantage in the market. Supporters of these scaled models emphasize how easy it is to integrate, how affordable, and how little data these models require—all of which are advantageous for most companies that handle large volumes of sensitive data.

Conduent and Microsoft’s partnership is a big step toward bringing artificial intelligence (AI) into conventional business models, optimizing workflows, and establishing new benchmarks for customer and client interaction.

Continue Reading

Business

A positive mindset, steering positive financial change, meet Oz Clement Knight

Published

on

Oz Clement Knight pushes boundaries as a top financial educator and entrepreneur, inspiring lives worldwide.

It is sometimes not just about feeling passionate about working in a particular field; it is more than that for a few rare professionals and business owners who strive for excellence daily, besides feeling passionate about all they choose to lay their hands on. When we saw the rise of Oz Clement Knight, who has been in the financial sector for several decades, we understood how a person needs to surrender to his aspirations and goals in life to push boundaries and steer positive change.

Oz Clement Knight is all about this and beyond. At every step in his journey, he has proved why he deserves to be called a leader in the financial realm, for he has stayed committed to taking his clients to the financial success they wish to achieve and, in the process, has reached the forefront of the industry.

He has been pioneering financial success for others through two incredible ventures, namely OHL Ventures Fund LLC and Ozmarq Holdings Ltd. The former is a Delaware series limited liability company to make venture capital and growth equity investments in diverse leading seed stage, early stage, and developmental stage and later stage private companies, with companies engaged in social media, social media, life sciences, and clean tech businesses. Through the fund, he promises to create returns for investors by helping them identify and invest in potential leading-edge companies that can later provide them with massive returns.

The latter serves as the Manager of the fund that will establish a series of funds for purchasing securities of a portfolio company/companies from a secondary source, making a separate and distinctive investment directly in a portfolio company/companies, and/or investing in the interests of investment funds, special purpose vehicles, or other entities whose portfolios consist of one or more portfolio companies.

With his years of experience and knowledge in private wealth management, investment banking, and capital markets, the financial educator, who loves spreading his knowledge among others, especially the youngsters in the field, has ensured that he offers financial services that cater to the individual needs of his clients, eventually empowering them to navigate the varied financial complexities in their journey to reach financial success.

Continue Reading

Business

Dell Unveils AI-Enabled Laptops and Workstations for Indian Enterprises

Published

on

In India, Dell has introduced a new line of business AI laptops and mobile workstations. The Latitude 9450 2-in-1, Latitude 5450 business laptop, Latitude 7350 Detachable, and Precision 5490 are the four laptops that the brand has introduced.

These are premium offerings with cutting-edge features that are intended to usher in the AI era and increase employee productivity for businesses. Let’s examine the cost, features, and accessibility of Dell’s most recent laptop models.

Dell Latitude 9450 2-in-1 Price and Features

The world’s smallest 14-inch commercial PC, the Dell Latitude 9450 2-in-1 is intended for consultants, salespeople, and executives. The laptop is the only commercial PC in the world with a Zero-Lattice Keyboard and Haptic Collaboration Touchpad, and it has an InfinityEdge QHD+ display.

Moreover, it has Mini-LED backlighting, which is said to cut down on battery consumption on the keyboard by up to 75%. Starting at Rs 2,60,699, you can purchase the Dell Latitude 9450 2-in-1.

Dell Latitude 5450 Business Laptop Price and Features

The Latitude 5450 business laptop is a member of the 5000 series, featuring the Intel Core Ultra U-series processor that provides up to 10% more performance for web browsing, video conferencing, productivity, and content creation than their predecessor. Starting at Rs 1,10,999, this laptop is priced.

Cost and Features of the Dell Latitude 7350 Detachable

According to some, the most adaptable commercial detachable laptop in the world is the Latitude 7350 Detachable. It has a 3k resolution with ComfortView Plus to lessen harmful blue light, and it has a sleek and lightweight design. Starting at Rs 1,73,999 is its price.

Dell Precision 5490’s Features and Cost

A 14-inch InfinityEdge touch-enabled display with a 16:10 aspect ratio debuted with the Dell Precision 5490. Updates to the device that are enhanced by AI will increase productivity in business and industry applications. In India, it is priced at Rs 2,19,999 at launch.

Continue Reading

Trending

error: Content is protected !!