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What is Healthcare PR (Public Relations) and its Benefits

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Healthcare PR which is also known as Medical Public Relations is a very strong communication tool that plays a very vital role in spreading relevant information about the medicine and public health management using press releases, social media, or any traditional media. Healthcare PR is the sub-category of PR which requires unique expertise in the field of health care. It impacts directly on the physical wellbeing of the public, unlike other forms of PR, hence, the communication plan for a healthcare PR has to be clear and perfect. E.g., in the past one and half years where the whole world is struggling with the COVID-19 pandemic, the government has taken care of assorted messaging to keep the efforts in order and stop the spread.

As healthcare public relations is gaining more attention than any other PR nowadays, it has become highly essential to be ready with a communication plan with precision and foresight. Here are some basics of this niche that can help you make a more perfect PR campaign that can reach to right people at the right time with the right message.

How Patient Care is Influenced by Healthcare PR

In the world of digital media, people become more active in making appointments with a doctor for their healthcare. There were days when patients had fixed doctors and they do not put any effort into going somewhere else. But now, things are changed. Before consulting any doctor or hospital, people search for reviews, their services, testimonials, broadcast media placements, and many other things which can help in building trust for them. Hence, healthcare PR campaigns have already influenced their potential consumer behavior. A PR agency must always be ready with a medical PR plan. No matter what but disappearing from public view can lead to loss of customers.

Benefits of Healthcare PR

Health care public relations offers various benefits in creating a healthy public relationship when not complicated.

  1. The commercials related to Healthcare PR only emphasize discussions about medical development, health-related problems, and the solutions about the healthcare that the public wanted to know. Due to this, this kind of PR has a valuable impact on society as they are meant to educate the people rather than make money.

Medical PR campaigns are mostly based on educational communication and are promoted for the welfare of society.

  • As the competition rate is very high among hospitals and other medical institutes, medical PR can help in providing a significant presence and provide people with more information about the services you provide. But the patient will only trust you if the services provided are of good quality with immense caretaking. Gaining trust is very important.
  • With the help of good healthcare marketing strategies, a network is created between the patients and the institutions. This interaction is very important for enhancing the services provided by understanding the expectations of the consumers
  • In today’s scenario social media is at its boom. This has sidelined the old traditional methods of advertising. So, with the help of both online and offline healthcare marketing services provided by a PR firm, the visibility of the services can be increased to reach out to more people.

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Intel has Optimized 500 Artificial Intelligence Models for Core Ultra Processors

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“An important milestone has been reached in Intel’s efforts to establish itself as the leading chip supplier for AI PCs: the company announced that over 500 AI models have been optimized for its Core Ultra processors.”

The AI models, according to the Santa Clara, California-based company, cover “more than 20 categories of AI, including large language, diffusion, super resolution, object detection, and computer vision,” as of Wednesday. These models are available from industry partners Hugging Face, PyTorch, ONNX Model Zoo, and OpenVINO Model Zoo.

These include Google’s Bert natural language understanding model, Microsoft’s Phi-2 small language model, Meta’s Llama large language model, OpenAI’s Whisper speech recognition model, Stability AI’s Stable Diffusion 1.5 text-to-image generation model, and the Mistral language model.

Models “form the backbone of AI-enhanced software features like object removal, image super resolution, or text summarization,” according to Intel, which highlights the significance of its optimization work. It further stated that the models are compatible with the Core Ultra’s neural processing unit (NPU), GPU, and CPU.

According to the company, “the breadth of user-facing AI features that can be brought to market and the number of enabled/optimized models are directly correlated.” It is impossible to design a feature without a model. The feature cannot operate at its peak efficiency without runtime optimization.

The semiconductor giant is in an arms race with rivals AMD and Qualcomm to not only provide the best processors for AI PCs but also to enable compelling software experiences with the goal of creating greater demand for their respective products.

Along with the AI model optimization project, Intel has been developing over 300 AI-powered features for PCs with Core Ultra processors in collaboration with more than 100 independent software vendors (ISVs). In December, the company released its Core Ultra lineup; this is being done as part of its AI PC Acceleration Program, which was started a few months prior.

The company stated that the work it has done to establish AI PCs as a new device category and the investments it has made in client AI processing, framework optimizations, AI tools like OpenVINO, and other related areas have made its software enablement work possible.

Robert Hallock, vice president and general manager of AI and technical marketing in Intel’s Client Computing Group, said in a statement, “This unmatched selection reflects our commitment to building not only the PC industry’s most robust toolchain for AI developers, but a rock-solid foundation AI software users can implicitly trust.”

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Conduent and Microsoft Collaborate to Use AI to Increase Business Efficiency

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AI-Powered Strategic Alliance for Improved Business Operations

Conduent, a provider of business services, recently announced a strategic partnership with Microsoft. The purpose of this partnership is to lead the way in generative artificial intelligence (AI) applications in important industries. The partnership’s primary goals are to use AI to transform healthcare administration, improve customer support, and strengthen fraud detection systems.

Boosting Cloud-Based Secure AI Adoption

Conduent’s clients will be able to take advantage of a secure cloud environment at a faster rate thanks to the synergy between Conduent and Microsoft. Three generative AI pilot programs are presently being developed by the alliance, one of which aims to efficiently extract data from medical documents. The goal of this project is to use Microsoft’s Azure AI Document Intelligence and Azure OpenAI Service to expedite the resolution process.

AI’s Strong Effect on the Growth of Small Businesses

The applications of AI go beyond the healthcare sector and include small businesses, where AI is thought to be a growth accelerator. AI has many uses, from enhancing customer service to automating marketing campaigns to expand its market reach. Particularly tailored AI solutions are being developed for small businesses, taking into account their unique resource limitations, making advanced AI tools more accessible to them.

Businesses with limited resources can now benefit from AI models developed by companies like Microsoft, which has garnered attention and given them a competitive advantage in the market. Supporters of these scaled models emphasize how easy it is to integrate, how affordable, and how little data these models require—all of which are advantageous for most companies that handle large volumes of sensitive data.

Conduent and Microsoft’s partnership is a big step toward bringing artificial intelligence (AI) into conventional business models, optimizing workflows, and establishing new benchmarks for customer and client interaction.

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A positive mindset, steering positive financial change, meet Oz Clement Knight

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Oz Clement Knight pushes boundaries as a top financial educator and entrepreneur, inspiring lives worldwide.

It is sometimes not just about feeling passionate about working in a particular field; it is more than that for a few rare professionals and business owners who strive for excellence daily, besides feeling passionate about all they choose to lay their hands on. When we saw the rise of Oz Clement Knight, who has been in the financial sector for several decades, we understood how a person needs to surrender to his aspirations and goals in life to push boundaries and steer positive change.

Oz Clement Knight is all about this and beyond. At every step in his journey, he has proved why he deserves to be called a leader in the financial realm, for he has stayed committed to taking his clients to the financial success they wish to achieve and, in the process, has reached the forefront of the industry.

He has been pioneering financial success for others through two incredible ventures, namely OHL Ventures Fund LLC and Ozmarq Holdings Ltd. The former is a Delaware series limited liability company to make venture capital and growth equity investments in diverse leading seed stage, early stage, and developmental stage and later stage private companies, with companies engaged in social media, social media, life sciences, and clean tech businesses. Through the fund, he promises to create returns for investors by helping them identify and invest in potential leading-edge companies that can later provide them with massive returns.

The latter serves as the Manager of the fund that will establish a series of funds for purchasing securities of a portfolio company/companies from a secondary source, making a separate and distinctive investment directly in a portfolio company/companies, and/or investing in the interests of investment funds, special purpose vehicles, or other entities whose portfolios consist of one or more portfolio companies.

With his years of experience and knowledge in private wealth management, investment banking, and capital markets, the financial educator, who loves spreading his knowledge among others, especially the youngsters in the field, has ensured that he offers financial services that cater to the individual needs of his clients, eventually empowering them to navigate the varied financial complexities in their journey to reach financial success.

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