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AMD and Intel made a promise that AI-powered computers would challenge Nvidia’s hegemony in chips



AMD and Intel made a promise that AI-powered computers would challenge Nvidia's hegemony in chips

At the CES technology trade show, artificial intelligence is taking center stage as industry leaders in chip manufacturing compete to release the most potent AI chips on the planet.

Prior to the formal start of CES on Monday, U.S. corporation Nvidia, which has been the market leader in AI chips since last year, presented three new graphics processing units (GPUs) in a virtual event.

The RTX 4060 Super, RTX 4070 Ti Super, and RTX 4080 Super are three new GPUs from Nvidia that the company says will power “AI-ready laptops.” At the event, a number of PC manufacturers, including Acer, Dell, HP, Lenovo, and Samsung, presented new models that came with the newest chips from Nvidia.

“Looking forward, AI experiences will be delivered with a hybrid of cloud and PC computation,” said Nvidia Senior Vice President Jeff Fisher.

Since ChatGPT’s release, there has been a significant increase in the demand for the company’s high-end AI chips as more businesses begin to train and use generative AI, which depends on data centers and cloud services to run massive language models.

The U.S. government has barred the shipment of Nvidia’s top-tier AI processors, the A100 and H100, as well as their Chinese equivalents, the A800 and H800, to China unless a license is obtained. In October, Washington’s latest export restrictions on semiconductors also affected the GPU known as RTX 4090, which is primarily used in gaming systems.

Yet, the company stated that there will be no export limitations from the US on the three new GPUs that were unveiled at CES. The new chips will be ready for purchase in late January, according to Nvidia’s China website.

Because their server versions operate massive language models in data centers, Nvidia has been the early leader in AI chips. Still, rival chip manufacturers are attempting to overtake. One approach is to prioritize local computing over cloud services.

Companion US firms Intel and AMD are placing bets on the idea of the AI PC—personal computers equipped with AI chips that can run AI models locally without relying on the cloud—despite not having fully capitalized on the AI boom.

At CES, both manufacturers unveiled a range of new chips designed specifically for AI personal computers.

In contrast to ordinary PC chips, AI PC chips feature a specialized neural processing unit (NPU) that can handle activities related to AI without requiring cloud services.

Manufacturers claim that compared to standard PCs, AI personal computers will offer more data privacy, longer battery life, and more AI applications because of the extra NPU.

However, until more AI native applications are developed, customers may take some time to adopt AI personal computers, according to Intel and AMD executives who spoke with Nikkei Asia at the Las Vegas event. As a result, the first few generations of these machines won’t differ significantly from traditional PCs.

Even still, AMD and Intel continue to promote their products at CES, with Intel CEO Pat Gelsinger seeming to downplay the opposition.

“We are the driving force. … We love it when people copy us,” Gelsinger said during a CES keynote speech on Tuesday.

Don Woligroski, senior product marketing manager for client consumers at AMD, refuted this, pointing out that AMD had been supplying AI PC chips for a considerable amount of time prior to Intel.

But Woligroski emphasized that these kinds of arguments are not the main topic. At a Tuesday media event, he told Nikkei, “Now it’s not a race between chipmakers, it’s a collective effort to make the industry transition into AI PCs.”

On Tuesday, Intel also unveiled an AI processor designed for automobiles. The chip will be implemented by Zeeker, an electric vehicle brand owned by Geely, the largest automobile company in China, as the lead automaker.


Biden, Kishida Secure Support from Amazon and Nvidia for $50 Million Joint AI Research Program



As the two countries seek to enhance cooperation around the rapidly advancing technology, President Joe Biden and Japanese Prime Minister Fumio Kishida have enlisted Inc. and Nvidia Corp. to fund a new joint artificial intelligence research program.

A senior US official briefed reporters prior to Wednesday’s official visit at the White House, stating that the $50 million project will be a collaborative effort between Tsukuba University outside of Tokyo and the University of Washington in Seattle. A separate collaborative AI research program between Carnegie Mellon University in Pittsburgh and Tokyo’s Keio University is also being planned by the two nations.

The push for greater research into artificial intelligence comes as the Biden administration is weighing a series of new regulations designed to minimize the risks of AI technology, which has developed as a key focus for tech companies. The White House announced late last month that federal agencies have until the end of the year to determine how they will assess, test, and monitor the impact of government use of AI technology.

In addition to the university-led projects, Microsoft Corp. announced on Tuesday that it would invest $2.9 billion to expand its cloud computing and artificial intelligence infrastructure in Japan. Brad Smith, the president of Microsoft, met with Kishida on Tuesday. The company released a statement announcing its intention to establish a new AI and robotics lab in Japan.

Kishida, the second-largest economy in Asia, urged American business executives to invest more in Japan’s developing technologies on Tuesday.

“Your investments will enable Japan’s economic growth — which will also be capital for more investments from Japan to the US,” Kishida said at a roundtable with business leaders in Washington.

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OnePlus and OPPO Collaborate with Google to Introduce Gemini Models for Enhanced Smartphone AI



As anticipated, original equipment manufacturers, or OEMs, are heavily integrating AI into their products. Google is working with OnePlus, OPPO, and other companies to integrate Gemini models into their smartphones. They intend to introduce the Gemini models on smartphones later this year, becoming the first OEMs to do so. Gemini models will go on sale later in 2024, as announced at the Google Cloud Next 24 event. Gemini models are designed to provide users with an enhanced artificial intelligence (AI) experience on their gadgets.

Customers in China can now create AI content on-the-go with devices like the OnePlus 12 and OPPO Find X7 thanks to OnePlus and OPPO’s Generative AI models.

The AI Eraser tool was recently made available to all OnePlus customers worldwide. This AI-powered tool lets users remove unwanted objects from their photos. For OnePlus and OPPO, AI Eraser is only the beginning.

In the future, the businesses hope to add more AI-powered features like creating original social media content and summarizing news stories and audio.

AndesGPT LLM from OnePlus and OPPO powers AI Eraser. Even though the Samsung Galaxy S24 and Google Pixel 8 series already have this feature, it is still encouraging to see OnePlus and OPPO taking the initiative to include AI capabilities in their products.

OnePlus and OPPO devices will be able to provide customers with a more comprehensive and sophisticated AI experience with the release of the Gemini models. It is important to remember that OnePlus and OPPO already power the Trinity Engine, which makes using phones incredibly smooth, and use AI and computational mathematics to enhance mobile photography.

By 2024, more original equipment manufacturers should have AI capabilities on their products. This is probably going to help Google because OEMs will use Gemini as the foundation upon which to build their features.

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Meta Explores AI-Enabled Search Bar on Instagram



In an attempt to expand the user base for its generative AI-powered products, Meta is moving forward. The business is experimenting with inserting Meta AI into the Instagram search bar for both chat with AI and content discovery, in addition to testing the chatbot Meta AI with users in nations like India on WhatsApp.

When you type a query into the search bar, Meta AI initiates a direct message (DM) exchange in which you can ask questions or respond to pre-programmed prompts. Aravind Srinivas, CEO of Perplexity AI, pointed out that the prompt screen’s design is similar to the startup’s search screen.

Plus, it might make it easier for you to find fresh Instagram content. As demonstrated in a user-posted video on Threads, you can search for Reels related to a particular topic by tapping on a prompt such as “Beautiful Maui sunset Reels.”

Additionally, TechCrunch spoke with a few users who had the ability to instruct Meta AI to look for recommendations for Reels.

By using generative AI to surface new content from networks like Instagram, Meta hopes to go beyond text generation.

With TechCrunch, Meta verified the results of its Instagram AI experiment. But the company didn’t say whether or not it uses generative AI technology for search.

A Meta representative told TechCrunch, “We’re testing a range of our generative AI-powered experiences publicly in a limited capacity. They are under development in varying phases.”

There are a ton of posts available discussing Instagram search quality. It is therefore not surprising that Meta would want to enhance search through the use of generative AI.

Furthermore, Instagram should be easier to find than TikTok, according to Meta. In order to display results from Reddit and TikTok, Google unveiled a new perspectives feature last year. Instagram is developing a feature called “Visibility off Instagram” that could allow posts to appear in search engine results, according to reverse engineer Alessandro Paluzzi, who made this discovery earlier this week on X.

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