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Elliot Tousley: The Co-Founder Of De Novo Agency

The trick to hacking the Spotify code, according to musicians, is to release new music regularly and to be CONSISTENT. Spotify is attempting to persuade you to listen to more songs.

Spotify’s fundamental juggling act is the Bart scheme. Its sole aim is to provide you with music that Spotify believes you can enjoy based on your previous listening habits. On the other hand, Spotify has to keep adding new songs so you don’t get caught in a rut of listening to the same thing all the time.

Spotify’s Algorithm Explained for Musicians:

Let’s get technical for a moment. BART (Bandits for Recommendations as Treatments) is an AI machine that powers Spotify’s algorithm. BART must keep people interested in what they’re hearing. It accomplishes this by playing and suggesting music the user is familiar with and several new tracks it feels they would like but haven’t heard before. This keeps the listener interested without being monotonous.

What are the views of Elliot Tousley?

Elliot Tousley, a co-founder of De Novo Agency and Songflowr, discusses that this line of thinking can be harmful to many independent artists:

  • Spotify’s algorithm isn’t dependent on how the music sounds; however, it’s based on the massive volume of data they collect from your listeners.
  • Spotify’s algorithm enjoys looking for trends in results, so the more clearly they can see where your content resonates, the faster they’ll start spreading it!

Check out the Spotify Outreach Program from Elliot’s organization, De Novo Agency, to get your “old” music in front of new ears.

About Songflowr:

Songflowr is an artist-friendly distribution platform, which means clients don’t have to think about recurring fees or give up to 20% of their royalties to distributors. You’ll never have to spend another penny to carry your music on streaming services and digital stores until it’s out. For more details, check out https://youtu.be/EZD9RuIYRV0.

Categories: Entertainment
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