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Entertainment and Media Businesses Put Your All Into Generative AI



Entertainment and Media Businesses Put Your All Into Generative AI

The media industry is inherently creative, and recognizing this is essential to appreciating the industry’s eagerness and willingness to attempt new things. In keeping with the industry mentality that actively seeks out innovation rather than avoids it, its purpose to provide compelling content also motivates it to investigate methods of augmenting creative talents while concurrently reducing aspects of production procedures.

Accordingly, generative artificial intelligence (AI) is a game-changer that will boost the creative activities of the sector by creating new opportunities for inspiration, teamwork, and content production. Media professionals may use generative AI to improve their creative output, automate processes, and create ground-breaking experiences that enthrall and please viewers in fresh and immersive ways.

The “Generative AI Tracker®” illuminates the ethical, legal, and social ramifications of generative AI implementation while revealing the cutting-edge potential and new applications of generative AI in the media sector.

Media Industry’s AI Future is Being Cast by Innovators

A wave of innovation has been sparked by the commercialization of generative AI to meet the diverse and complex needs of the media business. The firms driving these advances are divided into three groups by PYMNTS Intelligence: players for AI audience engagement, players for AI creative development, and players for AI operational efficiency.

Businesses that fall under the category of AI creative enhancement players use generative AI to provide richer media experiences. Examples of these partnerships are Immerso AI with Yotta and Microsoft Xbox with Inworld AI. Businesses in the AI audience engagement and insight sector include Telly and Displace. By using generative AI to evaluate customer activity, these organizations are able to forecast patterns of consumer involvement, make informed business decisions, and target advertising material through increasingly seamless interactive consumer experiences. In the meantime, generative AI tools are provided by AI operational efficiency players, which are embodied by businesses like Reduct.Video. These tools increase the effectiveness of operational components of content generation and management in the media sector.

AI Envisions A Future for the Media Industry

Science fiction meets reality with generative AI’s inventive potential and applications in the media sector. They question accepted practices for the production, distribution, and consumption of content. These factors make the media sector an ideal place for this technology to be tested.

It should come as no surprise that it is already using generative AI to target marketing and content delivery. The technology has the ability to transform conventionally passive information consumption into customized, participatory user experiences, going beyond applications with an economic foundation. For instance, the gaming sector is leading the way in the application of generative AI to create more immersive gaming environments that improve the gameplay’s character and environment elements.

In the meanwhile, the news media sector is carefully investigating the potential of generative AI, if only to simplify certain intricate back-end aspects of the content creation process that do not compromise journalistic integrity. This is because they are constrained by strict ethical standards and the need to maintain public trust.

The Ethical and Social Conundrums Associated with Media Use of Generative AI

The media sector is already facing criticism for its part in spreading false and misleading information. Emerging generative AI technologies are becoming widely accessible, which increases the likelihood that these already-existing issues may worsen and affect the industry as a whole.

As a result, many of the most well-known generative AI technologies’ outputs are now being closely examined by creatives and content producers, who then raise concerns about plagiarism. The opaque decision-making procedures used by LLMs complicate problems and make it difficult to understand the reasoning behind any particular outcome. One effect is that there’s a greater chance of a legal battle between the tech and media sectors. This might have a significant impact on how generative AI applications develop in the future in both industries.


Biden, Kishida Secure Support from Amazon and Nvidia for $50 Million Joint AI Research Program



As the two countries seek to enhance cooperation around the rapidly advancing technology, President Joe Biden and Japanese Prime Minister Fumio Kishida have enlisted Inc. and Nvidia Corp. to fund a new joint artificial intelligence research program.

A senior US official briefed reporters prior to Wednesday’s official visit at the White House, stating that the $50 million project will be a collaborative effort between Tsukuba University outside of Tokyo and the University of Washington in Seattle. A separate collaborative AI research program between Carnegie Mellon University in Pittsburgh and Tokyo’s Keio University is also being planned by the two nations.

The push for greater research into artificial intelligence comes as the Biden administration is weighing a series of new regulations designed to minimize the risks of AI technology, which has developed as a key focus for tech companies. The White House announced late last month that federal agencies have until the end of the year to determine how they will assess, test, and monitor the impact of government use of AI technology.

In addition to the university-led projects, Microsoft Corp. announced on Tuesday that it would invest $2.9 billion to expand its cloud computing and artificial intelligence infrastructure in Japan. Brad Smith, the president of Microsoft, met with Kishida on Tuesday. The company released a statement announcing its intention to establish a new AI and robotics lab in Japan.

Kishida, the second-largest economy in Asia, urged American business executives to invest more in Japan’s developing technologies on Tuesday.

“Your investments will enable Japan’s economic growth — which will also be capital for more investments from Japan to the US,” Kishida said at a roundtable with business leaders in Washington.

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OnePlus and OPPO Collaborate with Google to Introduce Gemini Models for Enhanced Smartphone AI



As anticipated, original equipment manufacturers, or OEMs, are heavily integrating AI into their products. Google is working with OnePlus, OPPO, and other companies to integrate Gemini models into their smartphones. They intend to introduce the Gemini models on smartphones later this year, becoming the first OEMs to do so. Gemini models will go on sale later in 2024, as announced at the Google Cloud Next 24 event. Gemini models are designed to provide users with an enhanced artificial intelligence (AI) experience on their gadgets.

Customers in China can now create AI content on-the-go with devices like the OnePlus 12 and OPPO Find X7 thanks to OnePlus and OPPO’s Generative AI models.

The AI Eraser tool was recently made available to all OnePlus customers worldwide. This AI-powered tool lets users remove unwanted objects from their photos. For OnePlus and OPPO, AI Eraser is only the beginning.

In the future, the businesses hope to add more AI-powered features like creating original social media content and summarizing news stories and audio.

AndesGPT LLM from OnePlus and OPPO powers AI Eraser. Even though the Samsung Galaxy S24 and Google Pixel 8 series already have this feature, it is still encouraging to see OnePlus and OPPO taking the initiative to include AI capabilities in their products.

OnePlus and OPPO devices will be able to provide customers with a more comprehensive and sophisticated AI experience with the release of the Gemini models. It is important to remember that OnePlus and OPPO already power the Trinity Engine, which makes using phones incredibly smooth, and use AI and computational mathematics to enhance mobile photography.

By 2024, more original equipment manufacturers should have AI capabilities on their products. This is probably going to help Google because OEMs will use Gemini as the foundation upon which to build their features.

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Meta Explores AI-Enabled Search Bar on Instagram



In an attempt to expand the user base for its generative AI-powered products, Meta is moving forward. The business is experimenting with inserting Meta AI into the Instagram search bar for both chat with AI and content discovery, in addition to testing the chatbot Meta AI with users in nations like India on WhatsApp.

When you type a query into the search bar, Meta AI initiates a direct message (DM) exchange in which you can ask questions or respond to pre-programmed prompts. Aravind Srinivas, CEO of Perplexity AI, pointed out that the prompt screen’s design is similar to the startup’s search screen.

Plus, it might make it easier for you to find fresh Instagram content. As demonstrated in a user-posted video on Threads, you can search for Reels related to a particular topic by tapping on a prompt such as “Beautiful Maui sunset Reels.”

Additionally, TechCrunch spoke with a few users who had the ability to instruct Meta AI to look for recommendations for Reels.

By using generative AI to surface new content from networks like Instagram, Meta hopes to go beyond text generation.

With TechCrunch, Meta verified the results of its Instagram AI experiment. But the company didn’t say whether or not it uses generative AI technology for search.

A Meta representative told TechCrunch, “We’re testing a range of our generative AI-powered experiences publicly in a limited capacity. They are under development in varying phases.”

There are a ton of posts available discussing Instagram search quality. It is therefore not surprising that Meta would want to enhance search through the use of generative AI.

Furthermore, Instagram should be easier to find than TikTok, according to Meta. In order to display results from Reddit and TikTok, Google unveiled a new perspectives feature last year. Instagram is developing a feature called “Visibility off Instagram” that could allow posts to appear in search engine results, according to reverse engineer Alessandro Paluzzi, who made this discovery earlier this week on X.

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