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Entertainment and Media Businesses Put Your All Into Generative AI

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Entertainment and Media Businesses Put Your All Into Generative AI

The media industry is inherently creative, and recognizing this is essential to appreciating the industry’s eagerness and willingness to attempt new things. In keeping with the industry mentality that actively seeks out innovation rather than avoids it, its purpose to provide compelling content also motivates it to investigate methods of augmenting creative talents while concurrently reducing aspects of production procedures.

Accordingly, generative artificial intelligence (AI) is a game-changer that will boost the creative activities of the sector by creating new opportunities for inspiration, teamwork, and content production. Media professionals may use generative AI to improve their creative output, automate processes, and create ground-breaking experiences that enthrall and please viewers in fresh and immersive ways.

The “Generative AI Tracker®” illuminates the ethical, legal, and social ramifications of generative AI implementation while revealing the cutting-edge potential and new applications of generative AI in the media sector.

Media Industry’s AI Future is Being Cast by Innovators

A wave of innovation has been sparked by the commercialization of generative AI to meet the diverse and complex needs of the media business. The firms driving these advances are divided into three groups by PYMNTS Intelligence: players for AI audience engagement, players for AI creative development, and players for AI operational efficiency.

Businesses that fall under the category of AI creative enhancement players use generative AI to provide richer media experiences. Examples of these partnerships are Immerso AI with Yotta and Microsoft Xbox with Inworld AI. Businesses in the AI audience engagement and insight sector include Telly and Displace. By using generative AI to evaluate customer activity, these organizations are able to forecast patterns of consumer involvement, make informed business decisions, and target advertising material through increasingly seamless interactive consumer experiences. In the meantime, generative AI tools are provided by AI operational efficiency players, which are embodied by businesses like Reduct.Video. These tools increase the effectiveness of operational components of content generation and management in the media sector.

AI Envisions A Future for the Media Industry

Science fiction meets reality with generative AI’s inventive potential and applications in the media sector. They question accepted practices for the production, distribution, and consumption of content. These factors make the media sector an ideal place for this technology to be tested.

It should come as no surprise that it is already using generative AI to target marketing and content delivery. The technology has the ability to transform conventionally passive information consumption into customized, participatory user experiences, going beyond applications with an economic foundation. For instance, the gaming sector is leading the way in the application of generative AI to create more immersive gaming environments that improve the gameplay’s character and environment elements.

In the meanwhile, the news media sector is carefully investigating the potential of generative AI, if only to simplify certain intricate back-end aspects of the content creation process that do not compromise journalistic integrity. This is because they are constrained by strict ethical standards and the need to maintain public trust.

The Ethical and Social Conundrums Associated with Media Use of Generative AI

The media sector is already facing criticism for its part in spreading false and misleading information. Emerging generative AI technologies are becoming widely accessible, which increases the likelihood that these already-existing issues may worsen and affect the industry as a whole.

As a result, many of the most well-known generative AI technologies’ outputs are now being closely examined by creatives and content producers, who then raise concerns about plagiarism. The opaque decision-making procedures used by LLMs complicate problems and make it difficult to understand the reasoning behind any particular outcome. One effect is that there’s a greater chance of a legal battle between the tech and media sectors. This might have a significant impact on how generative AI applications develop in the future in both industries.

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AI Features of the Google Pixel 8a Leaked before the Device’s Planned Release

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A new smartphone from Google is anticipated to be unveiled during its May 14–15 I/O conference. The forthcoming device, dubbed Pixel 8a, will be a more subdued version of the Pixel 8. Despite being frequently spotted online, the smartphone has not yet received any official announcements from the company. A promotional video that was leaked is showcasing the AI features of the Pixel 8a, just weeks before its much-anticipated release. Furthermore, internet leaks have disclosed software support and special features.

Tipster Steve Hemmerstoffer obtained a promotional video for the Pixel 8a through MySmartPrice. The forthcoming smartphone is anticipated to include certain Pixel-only features, some of which are demonstrated in the video. As per the video, the Pixel 8a will support Google’s Best Take feature, which substitutes faces from multiple group photos or burst photos to “replace” faces that have their eyes closed or display undesirable expressions.

There will be support for Circle to Search on the Pixel 8a, a feature that is presently present on some Pixel and Samsung Galaxy smartphones. Additionally, the leaked video implies that the smartphone will come equipped with Google’s Audio Magic Eraser, an artificial intelligence (AI) tool for eliminating unwanted background noise from recorded videos. In addition, as shown in the video, the Pixel 8a will support live translation during voice calls.

The phone will have “seven years of security updates” and the Tensor G3 chip, according to the leaked teasers. It’s unclear, though, if the phone will get the same amount of Android OS updates as the more expensive Pixel 8 series phones that have the same processor. In the days preceding its planned May 14 launch, the company is anticipated to disclose additional information about the device.

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Apple Unveils a new Artificial Intelligence Model Compatible with Laptops and Phones

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All of the major tech companies, with the exception of Apple, have made their generative AI models available for use in commercial settings. The business is, nevertheless, actively engaged in that area. Wednesday saw the release of Open-source Efficient Language Models (OpenELM), a collection of four incredibly compact language models—the Hugging Face model library—by its researchers. According to the company, OpenELM works incredibly well for text-related tasks like composing emails. The models are now ready for development and the company has maintained them as open source.

In comparison to models from other tech giants like Microsoft and Google, the model is extremely small, as previously mentioned. 270 million, 450 million, 1.1 billion, and 3 billion parameters are present in Apple’s latest models. On the other hand, Google’s Gemma model has 2 billion parameters, whereas Microsoft’s Phi-3 model has 3.8 billion. Minimal versions are compatible with phones and laptops and require less power to operate.

Apple CEO Tim Cook made a hint in February about the impending release of generative AI features on Apple products. He said that Apple has been working on this project for a long time. About the details of the AI features, there is, however, no more information available.

Apple, meanwhile, has declared that it will hold a press conference to introduce a few new items this month. Media invites to the “special Apple Event” on May 7 at 7 AM PT (7:30 PM IST) have already begun to arrive from the company. The invite’s image, which shows an Apple Pencil, suggests that the event will primarily focus on iPads.

It seems that Apple will host the event entirely online, following in the footsteps of October’s “Scary Fast” event. It is implied in every invitation that Apple has sent out that viewers will be able to watch the event online. Invitations for a live event have not yet been distributed.
Apple has released other AI models before this one. The business previously released the MGIE image editing model, which enables users to edit photos using prompts.

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Google Expands the Availability of AI Support with Gemini AI to Android 10 and 11

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Android 10 and 11 are now compatible with Google’s Gemini AI, which was previously limited to Android 12 and above. As noted by 9to5google, this modification greatly expands the pool of users who can take advantage of AI-powered support for their tablets and smartphones.

Due to a recent app update, Google has lowered the minimum requirement for Gemini, which now makes its advanced AI features accessible to a wider range of users. Previously, Gemini required Android 12 or later to function. The AI assistant can now be installed and used on Android 10 devices thanks to the updated Gemini app, version v1.0.626720042, which can be downloaded from the Google Play Store.

This expansion, which shows Google’s goal to make AI technology more inclusive, was first mentioned by Sumanta Das on X and then further highlighted by Artem Russakoviskii. Only the most recent versions of Android were compatible with Gemini when it was first released earlier this year. Google’s latest update demonstrates the company’s dedication to expanding the user base for its AI technology.

Gemini is now fully operational after updating the Google app and Play Services, according to testers using Android 10 devices. Tests conducted on an Android 10 Google Pixel revealed that Gemini functions seamlessly and a user experience akin to that of more recent models.

Because users with older Android devices will now have access to the same AI capabilities as those with more recent models, the wider compatibility has important implications for them. Expanding Gemini’s support further demonstrates Google’s dedication to making advanced AI accessible to a larger segment of the Android user base.

Users of Android 10 and 11 can now access Gemini, and they can anticipate regular updates and new features. This action marks a significant turning point in Google’s AI development and opens the door for future functional and accessibility enhancements, improving everyone’s Android experience.

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