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Google I/O 2024: Top 5 Expected Announcements Include Pixie AI Assistant and Android 15

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The largest software event of the year for the manufacturer of Android, Google I/O 2024, gets underway in Mountain View, California, today. The event will be livestreamed by the corporation starting at 10:00 am Pacific Time or 10:30 pm Indian Time, in addition to an in-person gathering at the Shoreline Amphitheatre.

During the I/O 2024 event, Google is anticipated to reveal a number of significant updates, such as details regarding the release date of Android 15, new AI capabilities, the most recent iterations of Wear OS, Android TV, and Google TV, as well as a new Pixie AI assistant.

Google I/O 2024’s top 5 anticipated announcements are:

1) The Android 15 is Highlighted:

It is anticipated that Google will reveal a sneak peek at the upcoming Android version at the I/O event, as it does every year. Google has arranged a meeting to go over the main features of Android 15, and during the same briefing, the tech giant might possibly disclose the operating system’s release date.

While a significant design makeover isn’t anticipated for Android 15, there may be a number of improvements that will assist increase user productivity, security, and privacy. A number of other new features found in Google’s most recent operating system include partial screen sharing, satellite connectivity, audio sharing, notification cooldown, app archiving, and notification cooldown.

2) Pixie AI Assistant:

Also anticipated from Google is the introduction of “Pixie,” a brand-new virtual assistant that is only available on Pixel devices and is powered by Gemini. In addition to text and speech input, the new assistant might also allow users to exchange images with Pixie. This is known as multimodal functionality.

Pixie AI may be able to access data from a user’s device, including Gmail or Maps, according to a report from the previous year, making it a more customized variant of Google Assistant.

3) Gemini AI Upgrades:

The highlight of Google’s I/O event last year was AI, and this year, with OpenAI announcing its newest large language model, GPT-4, just one day before I/O 2024, the firm faces even more competition.

With the aid of Gemini AI, Google is anticipated to deliver significant enhancements to a number of its primary programs, including Maps, Chrome, Gmail, and Google Workspace. Furthermore, Google might be prepared to use Gemini in place of Google Assistant on all Android devices at last. The Gemini AI app already gives users the option to switch the chatbot out as Android’s default assistant app.

4) Hardware Updates:

Google has been utilizing I/O to showcase some of its newest devices even though it’s not really a hardware-focused event. For instance, during the I/O 2023 event, the firm debuted the Google Pixel 7a and the first-ever Pixel Fold.

But, considering that it has already announced the Pixel 8a smartphone, it is unlikely that Google would make any significant hardware announcements this time around. The Pixel Fold series, on the other hand, might be introduced this year alongside the Pixel 9 series.

5) Wear OS 5:

At last, Google has made the decision to update its wearable operating system. But the business has a history of keeping quiet about all the new features that Wear OS 5 will.

A description of the Wear OS5 session states that the new operating system will include advances in the Watch Face format, along with how to build and design for an increasing range of devices.

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Google experiments with Android tablets’ desktop windowing

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Google is testing a new feature for Android tablets that would allow you to easily rearrange apps on your screen and resize them, which will facilitate multitasking. Developer previews of the “desktop windowing” functionality are now accessible, and you can even run multiple instances of the app simultaneously if they support it.

At the moment, Android tablet apps always open in full screen mode. Each program will show up in a window with controls to let you move, maximize, or close it when the new mode is enabled. Moreover, your open programs will be listed in a taskbar at the bottom of the screen.

It sounds a lot like Stage Manager for the iPad, which allows you to do the same with windows on your screen, or with almost any desktop operating system. For years, Samsung has also provided its DeX experience, which gives Android apps on Galaxy phones and tablets desktop-like window management.

When the functionality becomes available to all users, you may activate it by tapping and holding the window handle located at the top of an application’s screen. The shortcut meta key (Windows, Command, or Search) + Ctrl + Down can also be used to enter desktop mode if a keyboard is connected. (You can drag a window to the top of your screen to dismiss the mode, or you can close all of your open apps.)

Apps that are locked to portrait orientation can still be resized, according to Google, which could have odd visual effects if some apps aren’t optimized. Google intends to fix this in a later release, though, by scaling non-resizable apps’ user interfaces without changing their aspect ratios.

For the time being, users with the most recent Android 15 QPR1 Beta 2 for Pixel Tablets can access the developer preview.

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Sony Faces Backlash for Pricing PlayStation 5 Pro Well Above Xbox

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Sony Group Corp. has set the price of its new, faster PlayStation 5 Pro at $700, significantly higher than Microsoft’s Xbox Series X, which costs $600. The PlayStation 5 Pro, launching on November 7, comes at a $200 premium over the original PS5, suggesting Sony is targeting a loyal audience willing to pay extra for enhanced performance.

This pricing positions both Sony and Microsoft at the high end of the gaming console market. Four years into their product life cycles, the two most popular home consoles are moving towards premium models. Analysts are split on whether Sony’s pricing strategy will drive sales, especially as it seeks to grow its entertainment portfolio across gaming, anime, and film.

Industry analyst Serkan Toto described the PlayStation 5 Pro as a niche device aimed at hardcore PlayStation users, rather than a mass-market offering. “It’s about Sony skimming the absolute top end of the market,” he said, with the gaming world questioning Sony’s high pricing.

Others speculate that Sony’s pricing strategy is aimed at boosting margins, particularly after recent price hikes in Japan due to rising component costs like chips. The new console will allow for higher resolution and faster frame rates without requiring users to switch between performance modes, delivering 45% faster rendering than the standard PS5, according to lead architect Mark Cerny.

Despite the steep price, some analysts believe Sony could benefit. Citi analyst Kota Ezawa pointed out that no previous game console successor has been priced significantly higher than the original model, and that the PS5 Pro’s improved components may not justify such a big price jump. Nevertheless, the higher price could enhance Sony’s gross margins.

The PlayStation 5, which has sold over 59 million units since its 2020 release, has slightly lagged behind the PlayStation 4. The increased cost of the PS5 Pro may narrow its appeal, as the price edges closer to that of a gaming PC—one of the console market’s biggest competitors.

Reviewers also highlighted the lack of a disc drive in the new model, reflecting a broader industry shift from physical media to digital content. A disc drive will be available separately for purchase.

In a blog post, Sony announced that the PS5 Pro would enhance the performance of older titles, with several popular games such as Hogwarts Legacy, Final Fantasy VII Rebirth, and Spider-Man 2 receiving free updates to take advantage of the console’s new features.

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Apple’s iPhone 16 Launch: A Crucial Test for Consumer AI

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Apple is set to unveil its highly anticipated iPhone 16 lineup on Monday, Sept. 9, during its annual event at its Cupertino headquarters. The keynote, led by CEO Tim Cook, is expected to introduce not only the new iPhones but also the 10th anniversary Apple Watch and updated AirPods.

While the hardware lineup is impressive, Wall Street’s focus is elsewhere—on Apple’s generative AI platform, Apple Intelligence. This AI initiative, designed for iPhones, iPads, and Macs, represents Apple’s major push into the consumer AI space. Initially, investors were concerned about the company’s delay in launching AI compared to Microsoft and Google. However, after the platform was revealed at Apple’s WWDC conference in June, the company’s stock surged by 15%, outperforming tech giants like Microsoft, Amazon, and Google.

Apple Intelligence is now positioned as a key feature of the new iPhones, particularly those from the iPhone 15 Pro and newer models. Analysts believe this exclusivity will drive iPhone sales, with Morgan Stanley’s Erik Woodring predicting AI as a major factor in boosting the iPhone replacement cycle.

However, Apple Intelligence might be more than just a sales driver—it could shape consumer perceptions of generative AI itself.

Apple’s AI Ambitions

Apple’s upcoming event makes it clear that AI is front and center. From the tagline “It’s Glowtime” to the colorful logo reminiscent of Siri’s new look, the company is signaling a major AI focus.

The AI features Apple is integrating into its ecosystem are extensive. Users can expect tools that summarize text conversations, prioritize emails, enhance Siri’s capabilities, and offer access to OpenAI’s ChatGPT. Additional features like AI-powered proofreading and email optimization will also be part of the package, along with new apps developed to leverage AI through Apple’s hardware.

Wedbush analyst Dan Ives forecasts that Apple’s AI integration could bring in an extra $10 billion in annual services revenue, potentially boosting the company’s market cap to $4 trillion.

Though competitors like Samsung and Google have also introduced AI in their devices, Apple’s approach seems more compelling. Its June event showcased how seamlessly AI integrates into its ecosystem, making the technology feel more personal and essential compared to the offerings from Samsung’s Galaxy AI and Google’s Gemini platform.

The AI Risk

However, Apple faces challenges in ensuring Apple Intelligence’s success. The AI needs to avoid errors like those seen in Google’s AI tools, which have been criticized for providing bizarre recommendations. More importantly, Apple must prove that its AI is something consumers will genuinely want to use, rather than just a rushed feature aimed at appeasing investors.

As Apple ventures deeper into AI, its success or failure could shape the future of generative AI for everyday consumers.

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