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Microsoft’s Bold Attempt at AI Dominance with the New AI Key for Windows 11 Laptops

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Microsoft's Bold Attempt at AI Dominance with the New AI Key for Windows 11 Laptops

At this week’s CES, the biggest technology trade show in the world, artificial intelligence is already pervasive. CNET is on the ground, covering the ins and outs of the event before its official start. Microsoft said in the lead-up to the significant AI focus that it will be releasing a new, dedicated key for its AI tool, Copilot, on Windows 11 laptops and PCs.

Users of Windows 11 can access Microsoft’s generative AI tool, which can assist with everything from writing a short narrative, planning a trip or dinner, and shopping for specific things, all with the touch of a handy keyboard button.

The Copilot AI key is not only the largest update to a Windows keyboard in nearly thirty years, but it also acts as a physical entry point to the Copilot service, which assists users with tasks like document summarization, music recommendations, and AI chatbot or search engine queries. With this action, Microsoft is taking a step toward reaching over a billion Windows users with its AI services.

“We believe it will empower people to participate in the AI transformation more easily,” Yusuf Mehdi, Microsoft’s executive vice president and consumer chief marketing officer, said Thursday. “The new key will invoke the Copilot in Windows experience to make it seamless to engage Copilot in your day to day.”

Microsoft is investing $10 billion in ChatGPT producer OpenAI. In a dramatic turn of events that saw OpenAI CEO and co-founder Sam Altman temporarily removed by the company’s own board, Microsoft CEO Sundar Pichai hired Altman and other key personnel almost away. Pichai’s prompt decision highlights Microsoft’s significant stake on AI chatbots and search through Copilot, formerly known as Bing Chat, even if Altman has subsequently been restored at OpenAI. Over the past year, Microsoft has integrated generative AI into some of its most significant products, such as Windows 11 and the Bing search engine. Large language models are necessary for Copilot, especially Open AI’s GPT-4.

Which laptops and PCs running Windows 11 will make use of the Copilot keyboard key?

On certain keyboards, the menu or right control keys will be replaced with the Copilot key, which will be located to the right of the space bar and activate Microsoft Copilot.

In the days preceding CES this week, as well as during the technology convention itself, Microsoft’s partners will begin shipping Windows 11 laptops and PCs with the new button. The new key is part of the soon-to-be released series of Dell XPS laptops, which CNET has already seen.

Microsoft states that a broader rollout, which will include future Surface devices, is anticipated in late February or early spring. The Copilot button will eventually be a necessary function.

The new key will launch Windows Search for Windows users who do not have Copilot activated or who reside in a nation where Copilot is not available. Currently, Windows users can launch Copilot by using the Windows key + C.

“This [new button] will not only simplify people’s computing experience but also amplify it, making 2024 the year of the AI PC,” Mehdi stated.

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Google Introduces Gemini AI on Android Devices for Singapore Users

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Singapore is among the main beneficiaries of Google’s Gemini Mobile App, which enhances the AI capabilities of Android-based smartphones. With Gemini AI now supporting more languages and regions, this rollout is a part of Google’s larger strategy to make its advanced AI available to a global audience.

The Gemini app is now available for direct download or Google Assistant access for Android users in Singapore. The app works with Android phones running Android 12 or later and having at least 4 GB of RAM. On iOS devices running iOS 16 or later, users can interact with Gemini through a dedicated tab in the Google app.

With Gemini AI’s flexible and intuitive design, users can get help by speaking, typing, or uploading an image. To illustrate Google’s goal of developing a truly conversational and multimodal AI assistant, you could, for example, take a picture of a flat tire and receive detailed instructions on how to fix it, or ask for assistance writing a thank-you note.

Google is incorporating Gemini more thoroughly into its ecosystem in addition to the stand-alone app. With the help of new extensions, the AI can now effortlessly search through a wide range of Google services, including YouTube, Gmail, Docs, Drive, Maps, and even Google Flights and Hotels, to offer thorough support. Gemini’s ability to combine travel dates, lodging, and activities into a single itinerary based on user emails and preferences makes it an especially helpful tool for complicated tasks like organizing travel plans.

Additionally, Google is making using Gemini on desktops easier. By typing “@gemini” after their question, users can start direct inquiries from the address bar of the Chrome browser. This results in a rapid launch of the gemini.google.com page, which further integrates Gemini’s AI capabilities across platforms and shows answers right away.

Google’s latest developments improve the daily digital experience for users in Singapore and possibly globally, while also advocating for increased accessibility to AI tools.

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Amazon Q AI Assistant Rolls Out to Enterprise Clients, Amazon Q Apps Enter Preview Phase

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On Tuesday, Amazon revealed the expansion of the use of Amazon Q, its most recent AI-powered business assistant. Using data from the company’s internal systems, the e-commerce behemoth initially revealed its business-focused chatbot in November 2023, promising generative and analytical support. Eventually, a restricted group of users could access the AI tool from Amazon. It’s now widely accessible and has some additional features thanks to the company. Significantly, businesses will now receive Amazon Q Developer and Amazon Q Business, two distinct chatbots for different sets of tasks.

The cloud computing platform Amazon Web Services (AWS) announced in a newsroom post that businesses can now use the Business and Q Developer chatbots from Amazon. Customers who utilize AWS services will have access to this. The AI bot can assist with additional coding and business analytics tasks as it is trained and educated by the company’s data and workflows.

Software developers can benefit from the assistance of the Amazon Q Developer, which is intended to carry out “difficult and repetitive tasks” like coding, testing, upgrading applications, troubleshooting, security scanning and fixes, and optimizing AWS resources. According to the company, experts can use the time they save to create and deliver innovative end user experiences more quickly.

The tech giant is making its Amazon Q Business available for analytical support. This tool can receive and process prompts and queries in natural language. It can provide data-driven analysis, write reports, generate summaries and content, and answer questions based on the information from the company’s database that is housed on AWS servers. Additionally, Amazon QuickSight—AWS’s cloud-based, integrated business intelligence solution—will now include Amazon Q.

In addition to this, not all users have access to Amazon’s other feature yet. Apps with AI capabilities can be created by staff members using the company’s data and a tool called Amazon Q Apps. By giving a brief description of the app and the tasks it should accomplish, even employees without any prior coding experience can create apps using it. The app can then be created from start to finish by the AI chatbot. In preview mode right now is this feature.

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BrandGuard Introduces a Freemium Brand Governance Tool for Advertisers

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The leading supplier of brand governance solutions, BrandGuard, has announced the release of a new freemium program that is intended to make it simple for marketers to establish, distribute, and enforce brand guidelines throughout their businesses. BrandGuard’s primary brand governance tools, such as the BrandGuide Builder, BrandGuard scoring engine, and BrandGPT conversational interface, are now available for with the new.

Rob May, CEO of BrandGuard, said, “Marketers face a constant challenge in maintaining brand consistency as they create more content than ever before across an increasing number of channels.” “Our new self-serve platform gives marketing teams strong AI-driven tools for defining their brand identity, evaluating creative assets for compliance, and providing instantaneous access to brand guidelines—all at no cost.”

The following are some of the main characteristics of the BrandGuard freemium offering:

BrandGuide Builder: A simple, step-by-step method that makes it easier to identify the key components of a brand identity and turns them into a contemporary style guide.

BrandGuard: A cutting-edge artificial intelligence (AI) platform that guarantees adherence to brand principles, such as tone of voice, look and feel, precision elements like fonts, colors, and logos, and brand safety considerations like profanity, violence, and nudity.

BrandGPT: An interactive chatbot interface that offers immediate access to brand guidelines and fast engineering support.

Simply log in using an existing Google or Microsoft account to begin, then use the BrandGuide Builder wizard to onboard your brand details. Next, upload 30 to 50 sample on-brand and off-brand assets for training. In less than a day, BrandGuard’s engine will be prepared to begin scoring new assets for brand compliance.

While BrandGuard’s freemium product offers powerful brand management tools for solo brands and smaller teams, its premium plans come with extra features like advanced data analytics, enterprise user management, multi-brand support, regulatory compliance, and more. Premium plan prices are available upon request.

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