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Qualcomm Broadens Snapdragon X Series for AI-Powered PCs

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A well-known chip manufacturer worldwide, Qualcomm has announced plans to increase the range of its Snapdragon X Series products. According to the details, the new expansion will bring a new platform that will benefit more Windows PCs by offering better performance, longer battery life, and on-device AI capabilities.

Beginning in the middle of 2024, original equipment manufacturers (OEMs) plan to release PCs with Snapdragon X Plus and Snapdragon X Elite technology together.

The company released a statement describing the Snapdragon X Plus’s “Qualcomm Oryon CPU,” a specially integrated processor that offers up to 37% faster performance than rival models while using up to 54% less power.

“With radical new AI experiences emerging in this period of rapid development and deployment, Snapdragon X Plus will power AI-supercharged PCs that enable even more users to excel,” stated Kedar Kondap, SVP and general manager of Qualcomm Technologies’ compute and gaming division.

Kondap continued, “We are once again pushing the boundaries of what is possible in mobile computing by delivering leading CPU performance, AI capabilities, and power efficiency.”

The Qualcomm Hexagon NPU, which can process 45 TOPS (tera operations per second), powers the chip, which is said to be the fastest laptop NPU in the world. It is made to meet the demands of on-device AI-driven applications.

The Snapdragon 7+ Gen 3 chipset, the newest member of the Snapdragon 7-series lineup, is released by Qualcomm. With major improvements to both performance and features, it is positioned as the most sophisticated mid-range chipset to date. Its compatibility with on-device generative AI models, including Baichuan-7B, Llama 2, and Gemini Nano, is one noteworthy improvement. With this chipset, CPU performance is improved by up to 15% and GPU performance is impressively improved by 45% over its predecessors.

Photography enthusiasts will find the Snapdragon 7+ Gen 3 chipset ideal as one of its notable features is support for taking 200-megapixel high-resolution photos. To ensure faster and more dependable wireless connectivity, it also has advanced connectivity options like Wi-Fi 7. Users can also enjoy lightning-fast 5G speeds because it is compatible with both Sub6 and mmWave 5G networks.

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Google experiments with Android tablets’ desktop windowing

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Google is testing a new feature for Android tablets that would allow you to easily rearrange apps on your screen and resize them, which will facilitate multitasking. Developer previews of the “desktop windowing” functionality are now accessible, and you can even run multiple instances of the app simultaneously if they support it.

At the moment, Android tablet apps always open in full screen mode. Each program will show up in a window with controls to let you move, maximize, or close it when the new mode is enabled. Moreover, your open programs will be listed in a taskbar at the bottom of the screen.

It sounds a lot like Stage Manager for the iPad, which allows you to do the same with windows on your screen, or with almost any desktop operating system. For years, Samsung has also provided its DeX experience, which gives Android apps on Galaxy phones and tablets desktop-like window management.

When the functionality becomes available to all users, you may activate it by tapping and holding the window handle located at the top of an application’s screen. The shortcut meta key (Windows, Command, or Search) + Ctrl + Down can also be used to enter desktop mode if a keyboard is connected. (You can drag a window to the top of your screen to dismiss the mode, or you can close all of your open apps.)

Apps that are locked to portrait orientation can still be resized, according to Google, which could have odd visual effects if some apps aren’t optimized. Google intends to fix this in a later release, though, by scaling non-resizable apps’ user interfaces without changing their aspect ratios.

For the time being, users with the most recent Android 15 QPR1 Beta 2 for Pixel Tablets can access the developer preview.

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Sony Faces Backlash for Pricing PlayStation 5 Pro Well Above Xbox

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Sony Group Corp. has set the price of its new, faster PlayStation 5 Pro at $700, significantly higher than Microsoft’s Xbox Series X, which costs $600. The PlayStation 5 Pro, launching on November 7, comes at a $200 premium over the original PS5, suggesting Sony is targeting a loyal audience willing to pay extra for enhanced performance.

This pricing positions both Sony and Microsoft at the high end of the gaming console market. Four years into their product life cycles, the two most popular home consoles are moving towards premium models. Analysts are split on whether Sony’s pricing strategy will drive sales, especially as it seeks to grow its entertainment portfolio across gaming, anime, and film.

Industry analyst Serkan Toto described the PlayStation 5 Pro as a niche device aimed at hardcore PlayStation users, rather than a mass-market offering. “It’s about Sony skimming the absolute top end of the market,” he said, with the gaming world questioning Sony’s high pricing.

Others speculate that Sony’s pricing strategy is aimed at boosting margins, particularly after recent price hikes in Japan due to rising component costs like chips. The new console will allow for higher resolution and faster frame rates without requiring users to switch between performance modes, delivering 45% faster rendering than the standard PS5, according to lead architect Mark Cerny.

Despite the steep price, some analysts believe Sony could benefit. Citi analyst Kota Ezawa pointed out that no previous game console successor has been priced significantly higher than the original model, and that the PS5 Pro’s improved components may not justify such a big price jump. Nevertheless, the higher price could enhance Sony’s gross margins.

The PlayStation 5, which has sold over 59 million units since its 2020 release, has slightly lagged behind the PlayStation 4. The increased cost of the PS5 Pro may narrow its appeal, as the price edges closer to that of a gaming PC—one of the console market’s biggest competitors.

Reviewers also highlighted the lack of a disc drive in the new model, reflecting a broader industry shift from physical media to digital content. A disc drive will be available separately for purchase.

In a blog post, Sony announced that the PS5 Pro would enhance the performance of older titles, with several popular games such as Hogwarts Legacy, Final Fantasy VII Rebirth, and Spider-Man 2 receiving free updates to take advantage of the console’s new features.

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Apple’s iPhone 16 Launch: A Crucial Test for Consumer AI

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Apple is set to unveil its highly anticipated iPhone 16 lineup on Monday, Sept. 9, during its annual event at its Cupertino headquarters. The keynote, led by CEO Tim Cook, is expected to introduce not only the new iPhones but also the 10th anniversary Apple Watch and updated AirPods.

While the hardware lineup is impressive, Wall Street’s focus is elsewhere—on Apple’s generative AI platform, Apple Intelligence. This AI initiative, designed for iPhones, iPads, and Macs, represents Apple’s major push into the consumer AI space. Initially, investors were concerned about the company’s delay in launching AI compared to Microsoft and Google. However, after the platform was revealed at Apple’s WWDC conference in June, the company’s stock surged by 15%, outperforming tech giants like Microsoft, Amazon, and Google.

Apple Intelligence is now positioned as a key feature of the new iPhones, particularly those from the iPhone 15 Pro and newer models. Analysts believe this exclusivity will drive iPhone sales, with Morgan Stanley’s Erik Woodring predicting AI as a major factor in boosting the iPhone replacement cycle.

However, Apple Intelligence might be more than just a sales driver—it could shape consumer perceptions of generative AI itself.

Apple’s AI Ambitions

Apple’s upcoming event makes it clear that AI is front and center. From the tagline “It’s Glowtime” to the colorful logo reminiscent of Siri’s new look, the company is signaling a major AI focus.

The AI features Apple is integrating into its ecosystem are extensive. Users can expect tools that summarize text conversations, prioritize emails, enhance Siri’s capabilities, and offer access to OpenAI’s ChatGPT. Additional features like AI-powered proofreading and email optimization will also be part of the package, along with new apps developed to leverage AI through Apple’s hardware.

Wedbush analyst Dan Ives forecasts that Apple’s AI integration could bring in an extra $10 billion in annual services revenue, potentially boosting the company’s market cap to $4 trillion.

Though competitors like Samsung and Google have also introduced AI in their devices, Apple’s approach seems more compelling. Its June event showcased how seamlessly AI integrates into its ecosystem, making the technology feel more personal and essential compared to the offerings from Samsung’s Galaxy AI and Google’s Gemini platform.

The AI Risk

However, Apple faces challenges in ensuring Apple Intelligence’s success. The AI needs to avoid errors like those seen in Google’s AI tools, which have been criticized for providing bizarre recommendations. More importantly, Apple must prove that its AI is something consumers will genuinely want to use, rather than just a rushed feature aimed at appeasing investors.

As Apple ventures deeper into AI, its success or failure could shape the future of generative AI for everyday consumers.

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