Connect with us

Business

The Significance of Brand Packaging Design and Its Impact on Branding

Published

on

One of the most effective marketing tools that make the product stand out and convince customers to purchase it is packaging. In other words, the brand’s packaging design is a crucial component of its overall branding and has a direct effect on its financial performance. Effective brand packaging design can help it differentiate from competitors, establish brand recognition, and create an impactful, long-lasting impression on customers.

A brand packaging design is the first point of contact between a product and its potential customers. Therefore, all the branding and advertising agency consider it the most powerful tool in branding. It communicates the brand’s values, personality, and promise, often in seconds.

Let us explore more about the brand packaging design and how it makes a substantial impact on overall branding efforts.

1.  First Impressions Matter

The packaging of every product makes a first impression on consumers. Just by looking at the packaging, the customers snap their judgment. Hence, the packaging of the product matters a lot. The branding agency understands the importance of brand packaging design and uses its expertise to create attention-grabbing packaging. A well-designed package grabs the customer’s attention instantly and helps build a connection that influences their perception of the product and brand.

2.  Reflecting Brand Identity

The packaging reflects brand identity by showcasing its values and messaging. If a brand’s packaging design describes itself as luxurious, unique, and innovative, then it should be showcased in its packaging design.

3.  Communicating Brand Values

Packaging can convey a brand’s values. Whether your brand is eco-friendly, sustainable, or of premium quality, with the appropriate packaging, you can easily communicate these values to customers. It helps gain the trust of the customers, as most of the customers always look for products that stick to their values. A brand can convey its commitment to sustainability, for instance, by using eco-friendly design elements, minimal packaging, and recycled materials. Their customers receive the best facilities from them.

4.  Creating Emotional Connections

Branding and advertising agencies in India understand that even simple packaging can evoke the customer’s emotions. Hence, the experts of branding companies in India use their experience and expertise to craft creative packaging designs for brands that can trigger feelings of excitement, nostalgia, or comfort among potential customers.

5.  Differentiation In A Crowded Market

In the world of similar products, only a unique brand packaging design can make a difference.  It helps a product stand out on shelves, online, and in advertising. When customers get confused between similar products, the product’s packaging becomes their deciding factor, and they choose the one that grabs their attention and increases their curiosity.

Conclusion

In conclusion, brand packaging design is more than an aspect of how a product is presented. It plays a vital role in shaping a brand’s identity and marketing endeavors. The experts at a branding agency use their expertise and strategic approach to create packaging that not only protects the products but also resonates with target audiences and complies with company standards.

So, hire a branding agency that will work from conceptualization to execution to create the most visually appealing brand packaging design for your product.

Continue Reading
Advertisement

Business

Mastercard Wants to Acquire a Swedish Firm that Simplifies the Management and Cancellation of Subscription Agreements

Published

on

On Tuesday, Mastercard said that it had reached a deal to buy Minna Technologies, a software company that helps customers better manage their subscriptions.

The action was taken in response to Mastercard’s and Visa’s aggressive efforts to diversify their businesses beyond credit and debit cards and into technology services including pay-by-bank payments, cybersecurity, and fraud prevention.

Mastercard refuses to share the transaction’s financial information, which is presently being examined by regulators.

The payments giant claimed that the agreement will enable it to provide customers with a method to access all of their subscriptions in a single view, whether inside your banking app or a central “hub,” in conjunction with other projects it is committed to surrounding subscriptions.

Based in Gothenburg, Sweden, Minna Technologies creates technology that enables users to manage subscriptions within banking apps and websites, irrespective of the payment method they originally used.

According to the company, it collaborates with some of the biggest financial institutions in existence today. It already counts rival Visa and Mastercard as important partners.

In a blog post on Tuesday, Mastercard stated, “These teams and technologies will add to the broader set of tools that help manage the merchant-consumer relationship and minimize any disruption in their experience.”

Modern consumers frequently have a tonne of subscriptions from various providers, including Netflix, Amazon, and Disney Plus, to keep track of. Having numerous subscriptions can make it challenging to cancel them because users may forget which ones they have paid for when.

According to Mastercard, this may have a detrimental effect on retailers since customers who find it difficult to cancel their subscriptions often contact their banks to ask that payments be stopped.

Data from Juniper Research indicates that there are currently 6.8 billion subscriptions worldwide; by 2028, that figure is predicted to increase to 9.3 billion.

Establishment businesses in the financial services industry, like Mastercard, have been expanding their product line quickly to stay competitive with up-and-coming fintech companies that provide consumers with easier-to-use, digitally native methods of managing their money.

A U.S. fintech company called Finicity was purchased by Mastercard in 2020. It allows other banks or other third parties to access a customer’s banking data and process payments on their behalf.

In other words, as a customer, you would simply need to use your fingerprint to confirm your identity when you pay, instead of having to manually enter your card details as it was previously stated that the company would tokenize all cards issued on its network in Europe by 2030.

Meanwhile, Visa is making an effort to compete with fintech rivals. The business introduced Visa A2A, a new service that makes it simpler for customers to set up and manage direct debits—payments that are deducted from your bank account instead of using a credit or debit card—last month.On Tuesday, Mastercard said that it had reached a deal to buy Minna Technologies, a software company that helps customers better manage their subscriptions.

The action was taken in response to Mastercard’s and Visa’s aggressive efforts to diversify their businesses beyond credit and debit cards and into technology services including pay-by-bank payments, cybersecurity, and fraud prevention.

Mastercard refuses to share the transaction’s financial information, which is presently being examined by regulators.

The payments giant claimed that the agreement will enable it to provide customers with a method to access all of their subscriptions in a single view, whether inside your banking app or a central “hub,” in conjunction with other projects it is committed to surrounding subscriptions.

Based in Gothenburg, Sweden, Minna Technologies creates technology that enables users to manage subscriptions within banking apps and websites, irrespective of the payment method they originally used.

According to the company, it collaborates with some of the biggest financial institutions in existence today. It already counts rival Visa and Mastercard as important partners.

In a blog post on Tuesday, Mastercard stated, “These teams and technologies will add to the broader set of tools that help manage the merchant-consumer relationship and minimize any disruption in their experience.”

Modern consumers frequently have a tonne of subscriptions from various providers, including Netflix, Amazon, and Disney Plus, to keep track of. Having numerous subscriptions can make it challenging to cancel them because users may forget which ones they have paid for when.

Mastercard pointed out that this could be detrimental to retailers because customers who find it difficult to cancel their subscriptions wind up contacting their banks to ask that payments be stopped.

Data from Juniper Research indicates that there are currently 6.8 billion subscriptions worldwide; by 2028, that figure is predicted to increase to 9.3 billion.

Establishment businesses in the financial services industry, like Mastercard, have been expanding their product line quickly to stay competitive with up-and-coming fintech companies that provide consumers with easier-to-use, digitally native methods of managing their money.

A U.S. fintech company called Finicity was purchased by Mastercard in 2020. It allows other banks or other third parties to access a customer’s banking data and process payments on their behalf.

In other words, as a customer, you would simply need to use your fingerprint to confirm your identity when you pay, instead of having to manually enter your card details as it was previously stated that the company would tokenize all cards issued on its network in Europe by 2030.

Meanwhile, Visa is making an effort to compete with fintech rivals. The business introduced Visa A2A, a new service that makes it simpler for customers to set up and manage direct debits—payments that are deducted from your bank account instead of using a credit or debit card—last month.

Continue Reading

Business

Nvidia Acquires Seattle AI Startup OctoAI to Enhance AI Model Efficiency

Published

on

Chip giant Nvidia has acquired Seattle-based startup OctoAI, which specializes in developing tools to optimize the building and deployment of generative AI models. This acquisition is the latest in a series of AI-related deals for Nvidia, a dominant player in the chip industry, benefiting from the surge in AI demand due to its widely used GPUs.

OctoAI, which recently updated its homepage with the message “OctoAI is now NVIDIA,” informed customers via email that it will cease commercial operations by October 31. According to reports, Nvidia was initially in talks to acquire OctoAI for around $165 million, but a source indicated that the deal could reach over $250 million, including incentives for retaining key personnel.

Founded in 2019 as a spinout from the University of Washington, OctoAI raised more than $132 million in funding and was valued at approximately $900 million in 2021. The company was previously known as OctoML but rebranded earlier this year to reflect its evolving product offerings. OctoAI’s platform, which includes the recently launched OctoStack, serves as a comprehensive tech stack for running generative AI models across different hardware configurations.

OctoAI’s co-founder and CEO Luis Ceze announced on LinkedIn that he will be joining Nvidia, expressing excitement about contributing to Nvidia’s efforts in machine learning compilers and AI cloud infrastructure. The future of OctoAI’s over 100 employees remains uncertain, with some team members already referring to themselves as “free agents” on LinkedIn.

Nvidia, which has made multiple AI-related acquisitions in 2023, structured this deal as a traditional M&A transaction. OctoAI had significant backing from investors including Tiger Global Management, Madrona Venture Group, and Amplify Partners. The startup’s customers and partners include major tech players like AWS, Google, and Nvidia itself, with which OctoAI had collaborated earlier this year.

Matt McIlwain, managing director at Madrona, praised the acquisition, calling Nvidia the “perfect partner for OctoAI” and highlighting the strategic alignment between the two companies. He noted that OctoAI had reached “significant single-digit millions” in annual revenue prior to the acquisition.

Luis Ceze, a well-known figure in the AI community and professor at the University of Washington, co-founded OctoAI with a team that included researchers behind the Apache TVM deep learning compiler stack, a notable project from the university’s computer science department.

Continue Reading

Business

Climate Tech Startup Coral Secures $3 Million in Pre-Seed Funding to Expand Carbon Management Platform

Published

on

Coral, a climate tech company harnessing the power of blockchain and AI, has successfully raised $3 million in pre-seed funding to scale its operations and enhance its platform for carbon emissions management. With this investment, Coral plans to establish a new office in Abu Dhabi, expand its team, and further develop its AI-driven system.

Blockchain-Powered Carbon Credit Traceability

Announced on September 23, Coral’s funding round was led by a group of seasoned tech investors with over 40 years of collective experience. The funds will support Coral’s expansion efforts, including increasing its customer base and improving its platform, which streamlines carbon data collection, evaluation, and reporting within one system.

Coral offers businesses an innovative way to manage their carbon emissions, leveraging blockchain technology for complete “full lifecycle traceability” of carbon credits. This ensures the quality and transparency of carbon offsets with real-time auditability.

Scaling for a Sustainable Future

Daniele Sileri, Coral’s Director of Product and Strategy, expressed excitement over the successful funding round, stating, “We’re thrilled to have completed our seed round and are grateful for the support from our investors who share our vision for a sustainable future. This funding will enable us to scale our platform, expand our team, and accelerate our mission to make carbon neutrality accessible and transparent for businesses worldwide.”

Jürgen Hoebarth, Director of Operations and Research at Coral, highlighted how the company stands out by integrating AI and blockchain into its Emissions Management System, allowing Coral to help organizations achieve their sustainability objectives more effectively.

Continue Reading

Trending

error: Content is protected !!