On Tuesday, Amazon revealed the expansion of the use of Amazon Q, its most recent AI-powered business assistant. Using data from the company’s internal systems, the e-commerce behemoth initially revealed its business-focused chatbot in November 2023, promising generative and analytical support. Eventually, a restricted group of users could access the AI tool from Amazon. It’s now widely accessible and has some additional features thanks to the company. Significantly, businesses will now receive Amazon Q Developer and Amazon Q Business, two distinct chatbots for different sets of tasks.

The cloud computing platform Amazon Web Services (AWS) announced in a newsroom post that businesses can now use the Business and Q Developer chatbots from Amazon. Customers who utilize AWS services will have access to this. The AI bot can assist with additional coding and business analytics tasks as it is trained and educated by the company’s data and workflows.

Software developers can benefit from the assistance of the Amazon Q Developer, which is intended to carry out “difficult and repetitive tasks” like coding, testing, upgrading applications, troubleshooting, security scanning and fixes, and optimizing AWS resources. According to the company, experts can use the time they save to create and deliver innovative end user experiences more quickly.

The tech giant is making its Amazon Q Business available for analytical support. This tool can receive and process prompts and queries in natural language. It can provide data-driven analysis, write reports, generate summaries and content, and answer questions based on the information from the company’s database that is housed on AWS servers. Additionally, Amazon QuickSight—AWS’s cloud-based, integrated business intelligence solution—will now include Amazon Q.

In addition to this, not all users have access to Amazon’s other feature yet. Apps with AI capabilities can be created by staff members using the company’s data and a tool called Amazon Q Apps. By giving a brief description of the app and the tasks it should accomplish, even employees without any prior coding experience can create apps using it. The app can then be created from start to finish by the AI chatbot. In preview mode right now is this feature.

The leading supplier of brand governance solutions, BrandGuard, has announced the release of a new freemium program that is intended to make it simple for marketers to establish, distribute, and enforce brand guidelines throughout their businesses. BrandGuard’s primary brand governance tools, such as the BrandGuide Builder, BrandGuard scoring engine, and BrandGPT conversational interface, are now available for with the new.

Rob May, CEO of BrandGuard, said, “Marketers face a constant challenge in maintaining brand consistency as they create more content than ever before across an increasing number of channels.” “Our new self-serve platform gives marketing teams strong AI-driven tools for defining their brand identity, evaluating creative assets for compliance, and providing instantaneous access to brand guidelines—all at no cost.”

The following are some of the main characteristics of the BrandGuard freemium offering:

BrandGuide Builder: A simple, step-by-step method that makes it easier to identify the key components of a brand identity and turns them into a contemporary style guide.

BrandGuard: A cutting-edge artificial intelligence (AI) platform that guarantees adherence to brand principles, such as tone of voice, look and feel, precision elements like fonts, colors, and logos, and brand safety considerations like profanity, violence, and nudity.

BrandGPT: An interactive chatbot interface that offers immediate access to brand guidelines and fast engineering support.

Simply log in using an existing Google or Microsoft account to begin, then use the BrandGuide Builder wizard to onboard your brand details. Next, upload 30 to 50 sample on-brand and off-brand assets for training. In less than a day, BrandGuard’s engine will be prepared to begin scoring new assets for brand compliance.

While BrandGuard’s freemium product offers powerful brand management tools for solo brands and smaller teams, its premium plans come with extra features like advanced data analytics, enterprise user management, multi-brand support, regulatory compliance, and more. Premium plan prices are available upon request.

The focus of attention is on the anticipated big changes in the iOS 18 update as Apple’s annual Worldwide Developers Conference draws near. With a focus on artificial intelligence and a plethora of new software features, WWDC, scheduled for June 2024, is anticipated to reveal a significant redesign of the iPhone OS.

Redesigns of several well-known built-in iPhone apps, such as Photos, Mail, Notes, and Fitness, are in store for iOS 18, according to Mark Gurman of Bloomberg, who offers insights into Apple’s plans. The Calculator app, which has been waiting for an update, will now be available on the iPad and will have more features.

Considering the array of AI-driven improvements included in iOS 18, Gurman’s observations suggest that this update may be Apple’s most significant iPhone release to date. Among these are AI-powered writing assistance in Pages and Keynote, as well as automatically generated playlists on Apple Music. Apple is unique in that it runs AI tasks directly on the iPhone, eliminating the need for cloud servers, though the newest iPhone 16 models may be the only ones with some of the more advanced features.

Siri, Apple’s virtual assistant, is also in line for a significant upgrade with AI advancements. Users can expect more natural conversations with Siri, enhanced Spotlight search, and improved Shortcuts automation. Apple’s approach to AI technology could involve its proprietary large language model or collaboration with other major players like Google or OpenAI.

A new method for personalizing the Home Screen is one of the most awaited features of iOS 18. App icons may soon be placed anywhere users choose, opening up more options for the iPhone’s layout, including blank areas and unique rows and columns. For individuals looking for a more customized smartphone experience, this might be a welcome modification.

The RCS messaging standard is another possible update in iOS 18, which will help iPhone and Android users communicate with each other. Higher-quality photo sharing, better group chats, and cross-platform read receipts are just a few of the enhanced features that RCS messaging provides.

Enhancements powered by AI may also be made to Apple’s Safari browser, possibly including the addition of a browsing assistant akin to features found in competing browsers. An updated version of the Calculator app will include improved unit conversion tools and a history bar for previous calculations. Both professionals and students may soon be able to use the Notes app, which will soon support complicated mathematical equations.

With new topographic maps featuring marked trails and elevation data, Apple Maps is about to get even better. For those who love the outdoors and hiking, this might be a big addition.

Finally, AirPods Pro may get a “hearing aid mode” in iOS 18, which might expand on the Conversation Boost function already in place. For CarPlay, Freeform, and other applications, more updates are anticipated. These specifics, though, are still speculative until Apple makes an official announcement at WWDC 2024.