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Vladislav Vodatinskij about how properly to use Instagram and Linkedin

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Matt Goulartonce said: “Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”

On Instagram, more and more users are bombarded with spam messages from salespeople, networkers and companies, observes Vladislav Vodatinskij in his article on Influencive, however, the owner and founder of the consulting agency ENGINEC warns against misusing the social network for business content. That’s why there is at least Linkedin. A Plea for the proper handling of both networks.

Reality of Spam Marketing

Successful marketing is characterized by being played out in the right context. And that’s a problem in social networks right now. Right now, some users are complaining about this on Instagram. You are bombarded with spam messages from salespeople, networkers and even companies. The messages begin with “Interesting profile”, “I saw that you also do fitness” or “I would like to introduce you to a concept with which you can turn your hobby into a profession” and are sent, received and deleted by the thousands every day . Because the expectations on Instagram are different.

Experiences of an Expert

The founder, entrepreneur and branding expert Vladislav Vodatinskij lives in Hannover and is owner of the consulting company ENGINEC and media agency VODATIN, which specializes in the personal branding of well-known entrepreneurial personalities and brands. He is also involved in various companies as ambassador and business consultant for project management. In addition to management consulting and social media, the topics of education and entrepreneurship are important to Vladislav Vodatinskij, for which he campaigns especially among managers and business people through his mentorship program. In two years he built an active community on social media with over 700,000 followers, is an author of over 10 business articles in international magazines listed in Google News and also with expertise and contribution for Forbes magazine. At the beginning of 2016 he received two times the “CO2ST award” from Rolls Royce Germany and the University of Hannover certified him as IPMA/GPM project manager in the same year.

Focus of Instagram

The app, which now has more than 1 billion users and 15 million of them come from Germany, is intended for quick inspiration and short communication. On average, users spend 32 minutes a day in the app, looking at both pictures and videos. Take a quick look at the most beautiful places in the world and get inspiration for your next vacation, take a quick look at what your girlfriend is up to in the city, what new car your colleague has bought and quickly laughed at the latest comedy clip that has just been uploaded.

What are we all doing here? We go into the app with the expectation to be entertained and informed. Many also use Instagram to get in touch with the opposite gender, when an attractive person is uploading a story in the café next door. What we do not expect, and also do not want, is the pitch on a product or service. And it is precisely for this reason that we react annoyed when someone misuses the platform.

LinkedIn as an Alternative

In contrast, there is the LinkedIn platform, which is currently booming. 25 million users from Germany are registered every month, of which 19 million are on the platform every day. With the expectation of expanding the business network and entering into business exchange. Recently there has even been the option of LinkedIn advertisements in which you can advertise yourself and your products.

People who are active in this network react very differently to a pitch. Usually the business interests are in the foreground. Therefore, they are more open to such offers, to also accept them, read through messages and directly confirm the contact request positively. The function of documenting one’s own professional career, searching for jobs and work opportunities also makes it clear that this platform is more suitable than Instagram when it comes to business matters.

Social Network Conclusion

But even on LinkedIn or Instagram, as almost everywhere, there is no black or white, because the combination of both channels makes perfect sense.

While you let your followers take a look behind the scenes on Instagram and give them private insights through the Insta story, on LinkedIn you show your professional skills, your personal career and possibly your interests. It often happens that you are followed as a person on both platforms. And then it’s just nice not to find and read the same content everywhere, but to get an all-round view to get a holistic picture.

Vodatinskij is warning to be careful with dual use! Only publish things on Instagram that you want to make available to your business network or differentiate between professional and private context, because the topic of transparency also has two sides of the same coin.

More Information about ENGINEC and Vladislav Vodatinskij:

www.enginec.com

www.vodatin.com

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Apple Music for Android is also working toward lossless audio streaming

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Recently, our associates at they announced that Apple Music would acquire “HiFi” streaming options, conceivably with iOS 14.6. Today, they find that the Apple Music application for Android is likewise working toward lossless audio streaming.

About APK Insight: In this “APK Insight” post, they have decompiled the latest version of an application that Google uploaded to the Play Store. At the point when they decompile these files (called APKs, on account of Android applications), they are ready to see different lines of code inside that allude to possible future features. Remember that Google could possibly at any point transport these features, and our interpretation of what they are might be imperfect. They will try to enable those that are nearer to being finished, however, to show you what they’ll look like for the case that they do ship. In light of that, read on.

Lossless audio for Apple Music

The way things are, the Apple Music application offers just two quality options: one for higher quality and one for reduced data usage. These options are accessible as a basic toggle, for the most part permitting you to utilize less data when streaming while off Wi-Fi. As spotted in the iOS 14.6 beta, Apple Music is set to acquire Hi-Fi streaming options sooner rather than later.

With Apple Music 3.6.0 Beta, carrying out now by means of the Google Play Store, they have found similar signs of high-quality audio streaming and downloading options coming to Apple Music for Android. As you’d expect, Apple includes a prominent warning of how much data and storage high-quality audio uses.

Lossless audio files protect everything about the original file. Turning this on will consume significantly more data.

Lossless audio files will utilize altogether more space on your device. 10 GB of room could store around: – 3000 songs at high quality – 1000 songs with lossless – 200 songs with hi-res lossless

Lossless streaming will consume significantly more data. A 3-minute song will be approximately: – 1.5 MB with high efficiency- 6 MB with high quality at 256 kbps- 36 MB with lossless at 24-bit/48 kHz- 145 MB with hi-res lossless at 24-bit/192 kHzSupport varies and depends on song availability, network conditions, and connected speaker or headphone capability.

Prominently, where our associates at they saw references to things like “Dolby Atmos” and “Dolby Audio,” the Android app just mentions lossless audio, without any signs of Dolby integration. All the more explicitly, Apple Music for Android is set to offer two varieties of high-fidelity audio streaming/downloading, “Lossless” and “High-Res Lossless.”

The greatest difference between the two options is that High-res Lossless will offer (to) 192kHz audio versus the 48kHz offered in standard Lossless. The two organizations will utilize Apple’s lossless ALAC codec for music, versus the typical lossy AAC codec that Apple Music ordinarily uses to compress music.

Lossless

ALAC up to 24-bit/48 kHz

High-Res Lossless

ALAC up to 24-bit/192 kHz

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Sony declares new black and red DualSense controllers for the PS5 you until can not purchase

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Sony has reported its first new colors for PlayStation 5’s DualSense controller: a “cosmic red” model that features a two-tone red and black design, and an all-black “midnight black” version that infers the classic PS2, PS3, and PS4 controller designs.

As of not long ago, Sony has just offered the DualSense controller in a black-and-white color scheme to coordinate with the PS5 (which features a comparable contrasting theme), so the new color options are positively welcome ones.

The midnight black option is especially remarkable: the fundamentally white DualSense was a major departure for Sony’s designs, which have to a great trended toward black and gray consoles and controllers by default for the whole life span of the PlayStation brand. A major new black option (in fact still a two-tone design, with two different shades of black) is nearer to those different controllers, however.

At this moment, Sony has just declared new colors for the controller, albeit the PlayStation 5 comfort feature removable face plates — so it’s possible that the organization could introduce matching with plates for the PS5 soon. Venturesome companies like Dbrand have effectively begun to fill that gap, however, with their own third-party options.

The two new color schemes ought to be accessible to buy at some point one month from now (Sony says that dates will be subject to individual retailers). The Midnight Black color scheme will cost $69.99, equivalent to the standard DualSense controller, while the Cosmic Red will (mysteriously) cost $74.99, a $5 increment over the other two colors.

Obviously, all that accepts that you can discover a PS5 in any case — something that Sony concedes may be hard to do until 2022 at the earliest.

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Amazon is updating the Echo Show 8 and 5 with better cameras

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Amazon is refreshing a handful of products in its Echo line: the Echo Show 8 and Echo Show 5, or more it’s adding a Kids Edition of the Echo Show 5. The huge new feature on the two models is the camera, yet the update is more impressive on the bigger Echo Show 8.

It presently has a same 13-megapixel sensor that you’ll discover on the Echo Show 10. Rather than moving the screen around to point at you as the 10 does, the Echo Show 8 gives a wider, 110-degree field of view. Inside that reach, it does the pan and zoom trick to keep subjects centered in the frame.

To power that trickand some other new software features, Amazon says there’s new “octa-core” processor inside the Echo Show 8. Something else, it’s a similar Echo Show 8 that we reviewed in 2019, with dual speakers and a choice of one or the other white or charcoal gray. It actually sells at a similar cost, $129.99.

The other software tricks include utilizing the camera to detect if a human has walked into the room and then plugging that information into routines (like turning on the lights). Amazon emphasizes that this is a pick in just feature and it even expects clients to physically punch in a code during arrangement to guarantee they truly mean to turn it on. It likewise does its human shape detection locally.

Amazon will likewise let all Echo 8 and 5 devices turn on Alexa’s security mode, so you can distantly see the cameras from your telephone. At long last, the Echo Show 8 is getting new AR impacts for Amazon’s own video visit administration, including “reactions” like filling the screen with hearts or setting custom virtual backgrounds.

With respect to the more modest (and more famous) Echo Show 5, the upgrades are less impressive. The camera is doubling in resolution, from one megapixel to two. It will not have the strength to do the follow mode on the camera. Nonetheless, the Echo Show 5 is getting a permanent price drop; it’s currently $84.99. It comes in similar charcoal and white tones however adds a new blue option.

If you want to spend $10 more, you can get a Kids Edition of the Echo Show 5 with a wild print on the rear fabric. That extra $10 likewise includes a year of Amazon Kids Plus services and a two-year warranty against whatever damage your youngster can inflict on the thing.

Every one of the three versions of the Echo Show ought to be accessible for order quickly, however shipping could require half a month — even Amazon isn’t fully immune to chip shortages, it appears. As for fans of the Echo Spot orb, it’s not seeing any updates today and is more then likely not going to make a comeback — Amazon reveals to us that most clients just settled on the Echo Show 5 all things considered.

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