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WatchGuard reveals 2024 cybersecurity threats forecasted

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WatchGuard reveals 2024 cybersecurity threats forecasted

The world leader in unified cybersecurity, WatchGuard Technologies, recently released information about their predictions for cybersecurity in 2024. Researchers from WatchGuard’s Threat Lab predict that in 2024, a variety of new technologies and advancements will open the door for new cyberthreats. Large language models (LLMs), AI-based voice chatbots, and contemporary VR/MR headsets are a few possible areas of focus. Managed service providers (MSPs) play a big part in thwarting these threats.

“Every new technology trend opens up new attack vectors for cybercriminals,” Said WatchGuard Technologies’ Chief Security Officer, Corey Nachreiner. The persistent lack of cybersecurity skills will present the cybersecurity industry with difficult challenges in 2024. As a result, MSPs, unified security, and automated platforms are more crucial than ever for shielding businesses from ever-more-complex threats.

The Threat Lab team at WatchGuard has identified a number of possible threats for 2024. Large Language Models (LLMs) will be one major area of concern as attackers may use LLMs to obtain confidential information. With 3.4 million cybersecurity jobs available globally and a dearth of cybersecurity expertise, MSPs are expected to focus heavily on security services utilizing AI and ML-based automated platforms.

Artificial intelligence (AI) spear phishing tool sales on the dark web are predicted to soar in 2024. These AI-powered programs can carry out time-consuming operations like automatically gathering information, creating persuasive texts, and sending spam emails. Additionally, the team predicts a rise in voice phishing or “vishing” calls that use deepfake audio and LLMs to completely bypass human intervention.

The exploitation of virtual and mixed reality (VR/MR) headsets may pose a growing threat in 2024. Researchers from Threat Lab claim that hackers might be able to obtain sensor data from VR/MR headsets and replicate the user environment, leading to significant security breaches. The widespread use of QR code technology may not come without risks. The group predicts that in 2024, a significant cyberattack will occur when a worker scans a malicious QR code.

These professional observations from the WatchGuard Threat Lab team center on the convergence of artificial intelligence and technology. It is anticipated that in the future, entities of all sizes, will depend more heavily on managed and security service providers due to the rapid advancements in AI technology and the accompanying cybersecurity threats.

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Google Introduces Gemini AI on Android Devices for Singapore Users

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Singapore is among the main beneficiaries of Google’s Gemini Mobile App, which enhances the AI capabilities of Android-based smartphones. With Gemini AI now supporting more languages and regions, this rollout is a part of Google’s larger strategy to make its advanced AI available to a global audience.

The Gemini app is now available for direct download or Google Assistant access for Android users in Singapore. The app works with Android phones running Android 12 or later and having at least 4 GB of RAM. On iOS devices running iOS 16 or later, users can interact with Gemini through a dedicated tab in the Google app.

With Gemini AI’s flexible and intuitive design, users can get help by speaking, typing, or uploading an image. To illustrate Google’s goal of developing a truly conversational and multimodal AI assistant, you could, for example, take a picture of a flat tire and receive detailed instructions on how to fix it, or ask for assistance writing a thank-you note.

Google is incorporating Gemini more thoroughly into its ecosystem in addition to the stand-alone app. With the help of new extensions, the AI can now effortlessly search through a wide range of Google services, including YouTube, Gmail, Docs, Drive, Maps, and even Google Flights and Hotels, to offer thorough support. Gemini’s ability to combine travel dates, lodging, and activities into a single itinerary based on user emails and preferences makes it an especially helpful tool for complicated tasks like organizing travel plans.

Additionally, Google is making using Gemini on desktops easier. By typing “@gemini” after their question, users can start direct inquiries from the address bar of the Chrome browser. This results in a rapid launch of the gemini.google.com page, which further integrates Gemini’s AI capabilities across platforms and shows answers right away.

Google’s latest developments improve the daily digital experience for users in Singapore and possibly globally, while also advocating for increased accessibility to AI tools.

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Amazon Q AI Assistant Rolls Out to Enterprise Clients, Amazon Q Apps Enter Preview Phase

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On Tuesday, Amazon revealed the expansion of the use of Amazon Q, its most recent AI-powered business assistant. Using data from the company’s internal systems, the e-commerce behemoth initially revealed its business-focused chatbot in November 2023, promising generative and analytical support. Eventually, a restricted group of users could access the AI tool from Amazon. It’s now widely accessible and has some additional features thanks to the company. Significantly, businesses will now receive Amazon Q Developer and Amazon Q Business, two distinct chatbots for different sets of tasks.

The cloud computing platform Amazon Web Services (AWS) announced in a newsroom post that businesses can now use the Business and Q Developer chatbots from Amazon. Customers who utilize AWS services will have access to this. The AI bot can assist with additional coding and business analytics tasks as it is trained and educated by the company’s data and workflows.

Software developers can benefit from the assistance of the Amazon Q Developer, which is intended to carry out “difficult and repetitive tasks” like coding, testing, upgrading applications, troubleshooting, security scanning and fixes, and optimizing AWS resources. According to the company, experts can use the time they save to create and deliver innovative end user experiences more quickly.

The tech giant is making its Amazon Q Business available for analytical support. This tool can receive and process prompts and queries in natural language. It can provide data-driven analysis, write reports, generate summaries and content, and answer questions based on the information from the company’s database that is housed on AWS servers. Additionally, Amazon QuickSight—AWS’s cloud-based, integrated business intelligence solution—will now include Amazon Q.

In addition to this, not all users have access to Amazon’s other feature yet. Apps with AI capabilities can be created by staff members using the company’s data and a tool called Amazon Q Apps. By giving a brief description of the app and the tasks it should accomplish, even employees without any prior coding experience can create apps using it. The app can then be created from start to finish by the AI chatbot. In preview mode right now is this feature.

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BrandGuard Introduces a Freemium Brand Governance Tool for Advertisers

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The leading supplier of brand governance solutions, BrandGuard, has announced the release of a new freemium program that is intended to make it simple for marketers to establish, distribute, and enforce brand guidelines throughout their businesses. BrandGuard’s primary brand governance tools, such as the BrandGuide Builder, BrandGuard scoring engine, and BrandGPT conversational interface, are now available for with the new.

Rob May, CEO of BrandGuard, said, “Marketers face a constant challenge in maintaining brand consistency as they create more content than ever before across an increasing number of channels.” “Our new self-serve platform gives marketing teams strong AI-driven tools for defining their brand identity, evaluating creative assets for compliance, and providing instantaneous access to brand guidelines—all at no cost.”

The following are some of the main characteristics of the BrandGuard freemium offering:

BrandGuide Builder: A simple, step-by-step method that makes it easier to identify the key components of a brand identity and turns them into a contemporary style guide.

BrandGuard: A cutting-edge artificial intelligence (AI) platform that guarantees adherence to brand principles, such as tone of voice, look and feel, precision elements like fonts, colors, and logos, and brand safety considerations like profanity, violence, and nudity.

BrandGPT: An interactive chatbot interface that offers immediate access to brand guidelines and fast engineering support.

Simply log in using an existing Google or Microsoft account to begin, then use the BrandGuide Builder wizard to onboard your brand details. Next, upload 30 to 50 sample on-brand and off-brand assets for training. In less than a day, BrandGuard’s engine will be prepared to begin scoring new assets for brand compliance.

While BrandGuard’s freemium product offers powerful brand management tools for solo brands and smaller teams, its premium plans come with extra features like advanced data analytics, enterprise user management, multi-brand support, regulatory compliance, and more. Premium plan prices are available upon request.

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