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What Email Marketing Will Look Like In 2020

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Digital marketing has become common in recent years but it is still far from being dull. Email is one of the most effective methods in digital marketing to market your products and services. With every passing year, the new trends and methods are developed to keep emails interesting and easily readable for users.

With more than half a year already passed let us have a look at how email marketing will progress through this and next few years. These are the trends that businesses have focused on in the current year for digital marketing.

Segmentation:

Segmentation is breaking the content into small and select compartments and making sure to deliver only the relevant content to the customer. This may seem to be an idea that is missing on some additional opportunity to share more information with the customer to generate a lead. But the truth is it is the right approach as the customers have become more aware and ignore the email if it has too much content that is not relevant to them.

You can understand segmentation as a personally customized email for every customer based on his/her interests and needs. It requires a lot more work as compared to a single email for everyone with too much content in it.

If your business already has some specialized products or services then segmentation is of no use. While doing segmentation make sure each part of separated content is complete and can stand on its own.

Easy Opt-Out:

Easy opt-out is a user empowerment feature that allows users to unsubscribe from your email list without having a look at the content of the email. Businesses may think of it as a negative thing but it may be potentially a positive thing for businesses in the long run. No doubt seeing a customer unsubscribe without reading your content is not a great scene but let us have a look at its positive side.

According to Write My Essay Today, businesses need to take easy opt-out from customers as a message to know that their content is no more interesting and engaging for them. Marketers have to up their game in email marketing when it comes to quality and content. Readers are using easy opt-out option only because they know what is coming their way through this email.  So the trend has changed to make sure the content adds some value to the customer so that they can have a look at it.

Graphic Quality:

Quality content with bad graphics will not have an impact on customers. Total quality is important in email marketing that includes content and graphics. It is important to invest in graphics quality of the email as well.

The email providers are also overhauling, upgrading, and redesigning the look to make it a more comfortable, better, and high-quality user experience. So keeping in view this trend of email providers, businesses need to redesign email headers and layouts as well to provide the users with quality graphics that are not the only eye-catching but unique as well.

Hannah Barwell is the most renowned for his short stories. She writes stories as well as news related to the technology. She wrote number of books in her five years career. And out of those books she sold around 25 books. She has more experience in online marketing and news writing. Recently she is onboard with Apsters Media as a freelance writer.

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AI-Enhanced Batteries: Unlocking 10% More Capacity and Extending Life by 25%

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Up to 25% more battery life can be obtained by using the AI-BMS-on-chip, which also “unlocks” an extra 10% of a battery’s capacity. It accomplishes this by accurately monitoring the battery’s State of Health (SoH) and State of Charge (SoC) to a far greater extent than is feasible with conventional BMS units.

Syntiant’s NDP120 Neural Decision Processor takes decisions to avoid failures, improve battery safety, and maximize performance by analyzing battery performance in real-time and using predictive diagnostics to spot possible problems early.

The NDP120 was made with ease of integration with consumer and business electronics BMS systems already in place. The AI-BMS-on-chip technology removes all connectivity, latency, and privacy concerns related to cloud-based systems by being included into the battery itself.

“The AI-BMS chip addresses the need for real-time, efficient battery management in various applications.” Declared Chief Business Officer of Syntiant Mallik Monturi. Performance, safety, and battery life are all improved. For everything from consumer electronics to commercial vehicles, this makes it ideal.”

The AI-BMS-on-chip has the potential to significantly improve the electric vehicle (EV) market, from vehicles to personal eVTOL planes. By increasing range and delaying the need for new batteries, it may also result in significant cost savings for customers. The technology’s predictive capabilities may also reduce the likelihood of battery failures at times, like when you’re 200 feet above the ground on your way home from work in your Jetson.

The maximum life of most current lithium-ion batteries is typically 500–1,000 charge cycles before the battery starts to deteriorate. This might be increased to 625–1,250 cycles using the AI BMS from Eatron Technologies. LiFePO4 batteries can withstand up to 5,000 charge cycles with a typical BMS, and they are becoming increasingly popular in off-grid and recreational vehicle applications. Potentially, the NDP120 might raise these numbers to an incredible 6,250+ cycles.

This week in Stuttgart, Germany, Eatron is showcasing its AI-BMS-on-chip technology at The Battery Show Europe 2024.

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OpenAI Founder Sutskever Launches a new Artificial Intelligence Business Focused on “safe Superintelligence”

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An unsuccessful attempt to remove OpenAI CEO Sam Altman was spearheaded by Ilya Sutskever, one of the company’s founders, who said he was launching a safety-focused AI startup.

The well-known AI researcher Sutskever, who quit the company that made ChatGPT last month, announced on social media on Wednesday that he and two co-founders had founded Safe Superintelligence Inc. Development of “superintelligence,” a term used to describe artificial intelligence systems that are more intelligent than people, is the company’s sole objective.

Work on safety and security will be “insulated from short-term commercial pressures,” according to the company’s business model, which Sutskever and his co-founders Daniel Gross and Daniel Levy said in a prepared statement. The company also pledged not to get sidetracked by “management overhead or product cycles.”

According to the three, Safe Superintelligence is an American business with headquarters in Tel Aviv and Palo Alto, California, “where we have deep roots and the ability to recruit top technical talent.”

Sutskever was part of a group that made an unsuccessful attempt last year to oust Altman. The boardroom shakeup, which Sutskever later said he regretted, also led to a period of internal turmoil centered on whether leaders at OpenAI were prioritizing business opportunities over AI safety.

Known as artificial general intelligence, or AGI, Sutskever co-led a team at OpenAI dedicated to securely creating AI that is superior to humans. He stated that he had intentions for a “very personally meaningful” project when he left OpenAI, but he gave no further information.

Sutskever declared that he made the decision to leave OpenAI

Days after his departure, his team co-leader Jan Leike also resigned and leveled at OpenAI for letting safety “take a backseat to shiny products.” OpenAI later announced the formation of a safety and security committee, but it’s been filled mainly with company insiders.

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New AI Solutions are Released by HPE and NVIDIA to Advance Generative AI

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In order to assist businesses in implementing generative AI more quickly, Hewlett Packard Enterprise (HPE) and NVIDIA unveiled “NVIDIA AI Computing by HPE,” a new suite of AI technologies.

Main Provided:

HPE Private Cloud AI: This is the first solution to combine HPE’s AI storage, compute, and HPE GreenLake cloud with NVIDIA AI processing, networking, and software. It supports companies of all sizes in creating and implementing AI solutions in an effective and sustainable manner. The solution comes in four versions to suit different AI workloads and incorporates OpsRamp AI copilot for improved IT operations.

Availability

With the help of channel partners like Deloitte, HCLTech, Infosys, TCS, and Wipro as well as the teams of both organizations, the new AI services and solutions would be made available.

The president and CEO of HPE, Antonio Neri, stated: “While fragmented AI technologies present risks, generative AI has the potential to transform enterprises.” Companies may concentrate on developing new AI applications to increase productivity and revenue with the aid of our new AI solutions.

A new industrial revolution is being propelled by faster computers and generative AI. Our thorough integration with HPE’s technology will provide businesses cutting-edge AI services and infrastructure. said Jensen Huang, CEO and founder of NVIDIA.

Attributes

HPE Private Cloud AI guarantees data protection, privacy, and governance while supporting a range of AI workloads. For more productivity, it provides a cloud experience with ITOps and AIOps. The system makes use of HPE AI Essentials software for AI and data foundation tools, as well as NVIDIA AI Enterprise software for data science pipelines and AI model deployment.

Technical Details:

The infrastructure consists of HPE ProLiant servers with NVIDIA GPUs and the NVIDIA GH200 NVL2 platform; NVIDIA Spectrum-XTM Ethernet networking; and HPE GreenLake for file storage.

Integration of OpsRamp with GreenLake Cloud:

With administration and observability tools, HPE Private Cloud AI offers a self-service cloud environment. Observability and AIOps are provided for the whole NVIDIA compute through the integration of OpsRamp with HPE GreenLake.

More Support for the Most Recent NVIDIA GPUs:

HPE ensures compatibility with future NVIDIA designs by adding support for the newest GPUs, CPUs, and Superchips from NVIDIA.

File Storage Certification:

With certification for NVIDIA DGX BasePOD and NVIDIA OVX systems, HPE GreenLake for File Storage offers a tried-and-true storage option for workloads that are heavy on AI and GPUs.

Global edge-to-cloud provider HPE assists businesses in gaining value from all of their data everywhere. With its solutions for cloud services, computers, artificial intelligence, and other areas, HPE improves business models and operational performance.

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