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What Email Marketing Will Look Like In 2020

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Digital marketing has become common in recent years but it is still far from being dull. Email is one of the most effective methods in digital marketing to market your products and services. With every passing year, the new trends and methods are developed to keep emails interesting and easily readable for users.

With more than half a year already passed let us have a look at how email marketing will progress through this and next few years. These are the trends that businesses have focused on in the current year for digital marketing.

Segmentation:

Segmentation is breaking the content into small and select compartments and making sure to deliver only the relevant content to the customer. This may seem to be an idea that is missing on some additional opportunity to share more information with the customer to generate a lead. But the truth is it is the right approach as the customers have become more aware and ignore the email if it has too much content that is not relevant to them.

You can understand segmentation as a personally customized email for every customer based on his/her interests and needs. It requires a lot more work as compared to a single email for everyone with too much content in it.

If your business already has some specialized products or services then segmentation is of no use. While doing segmentation make sure each part of separated content is complete and can stand on its own.

Easy Opt-Out:

Easy opt-out is a user empowerment feature that allows users to unsubscribe from your email list without having a look at the content of the email. Businesses may think of it as a negative thing but it may be potentially a positive thing for businesses in the long run. No doubt seeing a customer unsubscribe without reading your content is not a great scene but let us have a look at its positive side.

According to Write My Essay Today, businesses need to take easy opt-out from customers as a message to know that their content is no more interesting and engaging for them. Marketers have to up their game in email marketing when it comes to quality and content. Readers are using easy opt-out option only because they know what is coming their way through this email.  So the trend has changed to make sure the content adds some value to the customer so that they can have a look at it.

Graphic Quality:

Quality content with bad graphics will not have an impact on customers. Total quality is important in email marketing that includes content and graphics. It is important to invest in graphics quality of the email as well.

The email providers are also overhauling, upgrading, and redesigning the look to make it a more comfortable, better, and high-quality user experience. So keeping in view this trend of email providers, businesses need to redesign email headers and layouts as well to provide the users with quality graphics that are not the only eye-catching but unique as well.

Hannah Barwell is the most renowned for his short stories. She writes stories as well as news related to the technology. She wrote number of books in her five years career. And out of those books she sold around 25 books. She has more experience in online marketing and news writing. Recently she is onboard with Apsters Media as a freelance writer.

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Bitget Welcomes Everdome (DOME) to its Growing List of Tokens

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Victoria, Seychelles, January 12th, 2024, Chainwire

 

Bitget, the world’s leading cryptocurrency exchange and Web3 company, is thrilled to announce the latest addition to its platform, Everdome (DOME). Everdome, a groundbreaking project with a commitment to redefining virtual reality experiences, is now available for trading on Bitget.

Everdome envisions a metaverse where users can explore, create, and interact in an immersive virtual environment. The project is built on cutting-edge technology, as outlined in their detailed white paper. With a focus on providing a seamless blend of reality and virtual worlds, Everdome aims to revolutionize the way we perceive and engage with virtual reality.

Gracy Chen, Managing Director of Bitget, expressed, “Everdome aligns with our vision for a diverse and dynamic crypto ecosystem. We’re proud to support projects that push the boundaries of innovation, and Everdome is a stellar example. This listing reinforces Bitget’s commitment to providing our users with access to cutting-edge tokens and technologies.”

Users can now trade Everdome (DOME) on Bitget’s platform, taking advantage of its user-friendly interface, robust security features, and advanced trading tools. To start trading EDO and exploring the future of virtual reality, visit Bitget.

About Bitget

Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. Serving over 20 million users in 100+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, swap, NFT Marketplace, DApp browser, and more. Bitget inspires individuals to embrace crypto through collaborations with credible partners, including legendary Argentinian footballer Lionel Messi and official eSports events organizer PGL.

For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet

 

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Overlooked Human Nature VS Amplified Fi

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Singapore – In recent times, various market sectors have been flourishing, with Inscription making its mark and Solana making strides with DePIN in tow. These developments have sparked a consensus: the bull market is finally here. Veteran investors are pondering where the sector will rotate to next and where they should concentrate their focus. Amidst the hype surrounding Layer 2 (L2) and Inscription, this press release sheds light on GameFi, an emerging sector with untapped potential.
 

I. Human Nature to the Left, GameFi to the Right

 

GameFi, as a concept, often conjures thoughts of past successes and failures. On one hand, there are AAA blockchain games that have attracted substantial investments but struggle to deliver. On the other hand, Play-to-Earn (P2E) mining games promise lucrative returns but are ensnared in a cycle of “Buy NFT → Complete Tasks → Earn Tokens.” This repetitive loop is akin to a strange cycle of “mining, withdrawing, and selling.”

 

Designers who adhere to this cycle often assert that people are driven by greed and will mindlessly follow any project that caters to their monetary interests. While greed is indeed a part of human nature, it’s crucial not to overlook the fact that human nature encompasses a broader spectrum of needs.

In Abraham Maslow’s hierarchy of needs, the desire for wealth and possessions represents a safety need, one of the most fundamental and lower-level needs. Higher-level needs include a sense of connection, respect, and self-actualization.

 

In practical terms, this can be understood as follows:

 

Imagine being offered $500 a day for a job you detest, with constant unpaid overtime, leaving no time for personal life. How long could you endure this situation? Would you sacrifice social interaction and passion for financial gain? Wouldn’t there come a point when you pondered the meaning of life and questioned what comes after accumulating enough wealth?

 

This isn’t to suggest that making money is wrong. Rather, it emphasizes that when basic needs are met, human nature naturally gravitates toward fulfilling other needs. To sustain interest and investment, GameFi must cater to these various levels of needs.

 

In the context of GameFi, Finance (Fi) should serve as motivation rather than the sole driving force. This is a fundamental reason behind the sector’s previous setbacks. When numerous projects compete to fulfill the same low-level needs, differentiation becomes challenging. This competition can lead to a growing disconnect from higher-level human needs, resulting in a situation where consumers are forced in one direction while GameFi blindly moves in another.

 

If Finance (Fi) isn’t the path to breakout success, what is?

 

To answer this question, we must redefine “breaking out.” It’s not merely about transitioning from Web3 to Web2 consumers; it’s about addressing different levels of needs in Maslow’s hierarchy. A successful GameFi project must satisfy financial needs while also nurturing social interaction, belonging, and respect.

 

II. 70% Game + 20% Fi + 10% Meme

GameFi possesses immense potential due to the inherent appeal of games throughout human history. Games have evolved with time, meeting diverse human needs. Ancient games strengthened tribal connections and fostered a sense of belonging. The Olympic Games promoted unity among city-states. Modern electronic games immerse players through instant feedback, honor systems, a sense of achievement, and social motivation.

 

While Finance (Fi) emerged in the last decade, games have been deeply ingrained in human DNA. It’s not that games need humans; it’s humans who can’t live without games. GameFi uniquely combines the needs of both gaming and finance, making it well-positioned for success. To determine the optimal balance between gaming and finance, a suggested ratio is 70% Game, 20% Fi, and 10% Meme. Fi serves as motivation, driving users to explore digital currencies and wallets. However, it’s crucial to remember that money alone doesn’t satisfy all human needs; it accounts for just 20%. Higher-level needs, such as belonging and self-actualization, must find fulfillment within the game itself.

Traditionally, discussions surrounding GameFi have centered on playability, emphasizing the importance of fun and excitement. To quantify these qualities, “immersion time” emerges as a more accurate indicator. Immersion time is tied to attention, and the key to maintaining it lies in striking the right balance. Psychologist Dr. Lucy Jo Palladino’s “Attention Curve” illustrates how attention relates to external stimuli. Insufficient stimulation leads to disinterest, while excessive stimulation causes anxiety and, eventually, disengagement. GameFi’s challenge lies in offering enough engagement to keep players immersed.

Instead of obsessing over metrics like players’ farming efficiency, focus should shift to metrics like player immersion time. Ensuring players spend at least three hours a day within the game becomes more relevant. Visual and auditory stimuli can enhance immersion, making games more captivating.

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At CES 2024, LG Nova will provide a preview of upcoming startup technology

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At CES 2024, LG Nova will provide a preview of upcoming startup technology

At CES 2024, which is scheduled to take place in January in Las Vegas, LG Electronics’ North American Innovation Center, LG Nova, will provide an overview of the technologies that will drive future growth, the company announced on Monday.

LG’s US division will open its showroom with the theme “Building a brighter tomorrow together” at the yearly consumer electronics show. In four categories—digital health, clean tech, future tech, and smart life—its ten partnering startups will showcase their cutting-edge technological concepts. At the location, in Eureka Park, the showroom will open.

“The upcoming CES will be where we will show LG Nova’s leadership in the global startup ecosystem, and share our visions on future industry,” stated Rhee Sok-woo, senior vice president of innovation and head of LG Nova at LG Electronics.

The ten startup companies that won the “Mission for the Future” idea contest from LG are collaborating with the tech giant to develop their concepts into real businesses. Among the businesses are the virtual clinic XR Health and the artificial intelligence video generator DeepBrain AI.

Since 2021, LG Nova has been at the forefront of the search for new business ventures. It has been organizing an annual competition to identify and support the development of innovative business ideas from worldwide startups.

This year, the company and global asset management and investment advisory firm Clearbrook jointly launched the over $100 million venture capital fund Nova Prime Fund. The fund’s objective is to support businesses that are developing innovations to create a better future.

A group of senior executives and staff with expertise in the AI and mobility sectors will be attending the upcoming CES on behalf of LG Uplus, a prominent mobile carrier connected to the LG Group.

A team overseeing the AI and data product businesses, led by the company’s Chief Technology Officer Lee Sang-yup, will travel to the US for the four-day event, according to LG Uplus. They will attend keynote sessions and showroom tours to learn more about AI and next-generation mobility technologies.

LG Uplus CEO Hwang Hyeon-sik has stated that the company intends to enhance its customer service with generative AI chatbots, as telecom companies compete to launch new products utilizing next-generation technologies. According to Hwang, the company also wants to grow its electric vehicle charging and freight brokerage businesses.

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