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The New AI Tools from Microsoft Enable Anyone to Produce Retail Media Content

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The New AI Tools from Microsoft Enable Anyone to Produce Retail Media Content

Microsoft is going to introduce a platform called Retail Media Creative Studio, which will help with the production of digital advertising material for stores.

The new platform uses generative AI to make creating personalized banner ads quick and simple, taking only a few seconds. The debut comes as retail media is estimated to reach a $100 billion sector by 2026.

Features and Impact of the Retail Media Creative Studio

The Retail Media Creative Studio, which will be integrated with Microsoft’s retail media platform PromoteIQ, is slated for a preview release in early 2024.

The Retail Media Creative Studio was created in response to input from retail partners with the goal of addressing the particular difficulties associated with retail advertising.

Among its noteworthy features are its AI-driven content generation and tools for converting product URLs into fully-designed banner adverts.

With its intuitive interface, the creative studio can produce advertisements that follow a retailer’s branding rules with little to no input.

The Retail Media Creative Studio’s capabilities

The Retail Media Creative Studio provides a number of features to streamline the process of creating advertisements, such as:

  • improving product photos to create more enticing lifestyle pictures.
  • creating suggestions for personalized ad copy.
  • Image editing and cleaning made simple.
  • Adjusting ad elements to create the final design.

Additionally, the platform seeks to streamline the approval procedure so that campaigns may be launched more quickly and teamwork is improved.

AI-Powered Optimization & Integration with Physical Stores

Microsoft’s AI capabilities optimize banner ads in real time by evaluating performance data and making necessary adjustments to optimize efficiency.

The goal of this procedure is to decrease the requirement for manual testing while possibly boosting the efficacy of campaigns.

Furthermore, Micraaosoft is collaborating with Vibenomics, a business that specializes in in-store audio and visual experiences, to test the integration of in-store media. The goal of this project is to provide a thorough understanding of customer behavior in both physical and digital retail settings.

Prospective Course

Microsoft will likely keep modifying its retail media offerings in the future to satisfy shifting consumer preferences.

Interested parties can check out Microsoft Advertising’s retail solutions offerings or the Microsoft Advertising PromoteIQ platform for additional details on the company’s retail media activities and cooperation opportunities.

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Clearcover Collaborates with Ada to Launch Customer-Facing AI Solution

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Along with Ada, the AI-native customer service automation startup, Clearcover, a next-generation auto insurance provider, announces the debut of a consumer-facing generative AI solution.

The customer advocate workflow for Clearcover is enhanced and streamlined by Ada’s “AI Agent”* for customer service automation.

With a conversational interface, the new solution is accessible to clients around-the-clock via Clearcover’s website and mobile app. It drastically cuts down on wait times and provides prompt, accurate, and considerate answers to even the most complicated questions.

More than 35% of Clearcover customer chat queries were automatically answered in the first month of the program’s debut for policyholders.

“Ada helps to make our clients’ expectations of the greatest digital customer experiences in the insurance industry a reality. “Ada’s technology combined with our API-first custom policy administration system powers next-level customer experience, lowers operating costs, and boosts overall efficiency,” stated Adam Fischer, Chief Product and Innovation Officer at Clearcover.

In a Hubspot analysis from 2023, 78% of customer care representatives stated that they feel AI allows them to focus more of their time on the most crucial aspects of their jobs.

“AI Agents”* for customer support, as opposed to chatbots, are made to reason intelligently through issues, pick up knowledge from encounters, and make judgments. Now, they are active instruments that solicit our feedback. Ada Chief Product and Technical Officer Mike Gozzo stated, “These intelligent agents are proactive partners who can comprehend our needs and assist us in making the best decisions.”

The solution several action-oriented features by directly integrating with Clearcover’s internal systems, knowledge bases, policies, and standards. This includes gathering pertinent data from the client to make elevating a query to a particular Clearcover employee more effective and accessing information from Clearcover’s exclusive Policy Administration System to address inquiries about policies and coverage.

Through performance reviews, human direction, and feedback, Ada’s “AI Agent”* for customer support is intended to develop and mature alongside Clearcover.

Through its Agent Portal, Clearcover’s insurance agent partners can also use the feature that allows them to quickly and intelligently respond to frequently asked questions by pulling up relevant information from the company’s knowledge base.

Two more proprietary generative AI solutions from Clearcover were unveiled last month. The first is a tool that helps adjusters analyze files and draft correspondence and their representatives by fully digitizing statement collection at first notice of loss (FNOL).

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LG Unveils the LGQNED AI and Next-Generation OLED evo AI TVs: Specs, Cost, and more

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LG Electronics has introduced the next generation of artificial intelligence (AI) televisions in the Indian market, with sizes ranging from 43 inches to 97 inches. The LG OLED 97G4 and LG QNED AI TVs are part of the new 2024 portfolio. The starting price of the new lineup for the Indian market is Rs 62,990.

Hong Ju Jeon, MD of LG Electronics India, made the following official statement: “With an advanced processor that enables outstanding audio-visual experiences across various screen sizes, the LG OLED evo AI and LG QNED AI TVs lineup takes the viewing experience to a new level.”

He continued, “We aim to further enhance our market leadership in Flat Panel TV in India with this new line-up.”

Furthermore, according to the manufacturer, the newest OLED AI TVs include exact pixel-level image analysis for backdrops, enhancing images with sharp objects and increased AI upscaling capabilities.

LG OLED AI TVs utilize artificial intelligence to produce a more vivid and crisp visual experience. They also provide real-time upscaling for sub-4K OTT video.

Furthermore, the 2024 QNED AI TVs from LG represent the next advancement in LCD technology, offering vivid and bright colors on the screen.

The LG QNED AI TV’s AI feature, according to the firm, enhances picture quality and richer, fuller audio with virtual 9.1.2 surround sound that surrounds you with a dome of sound for amazing immersion.

In an apparent strategic move to maintain its dominant position in the global flat-screen market, Samsung Display said in March that it had begun construction of its new 8.6-generation IT organic light-emitting diode (OLED) production line.

According to Yonhap news agency, the tech company plans to upgrade its current L8 series to the new A6 line for 8.6-generation OLED panels, which would target IT gadgets rather than smartphones at its facilities in the central region of Asan.

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OpenAI Integrates Google Drive with ChatGPT for Enhanced Functionality

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According to reports, OpenAI’s AI-powered chatbot, ChatGPT, is now supporting Google Drive integration. Several ChatGPT Enterprise users have reported that the chatbot can now link to Google Drive, according a 9To5Google post.

In a conversation, ChatGPT is reportedly informing users that linking apps to the platform is now possible. OneDrive and Google Drive accounts can be linked by users selecting the “Connect Apps” option from the file attachment menu. This option takes users to a second page. Sadly, only a select group of Enterprise users with premium subscriptions can now utilize this service.

The “Add from Google Drive” option appears in the file attachment menu of the chat box once the user has linked their Google Drive account to ChatGPT. The new choice opens to a file picker on the associated Google Drive, much like when you upload a file or document to ChatGPT, which opens to a local folder.

Although OpenAI hasn’t made an official announcement about the function, it appears that it has begun to roll it out to a small number of users, raising the possibility that it could soon be made available to everyone.

Google announced enhanced Gemini AI support for workspace apps, such Google Drive, during its yearly developers conference I/O. OpenAI’s ChatGPT platform consumers additional alternatives through its integration of Google Drive and Microsoft’s OneDrive; however, Google’s integration of Gemini extends much farther into its Workspace apps. With Gemini’s new side-panel, Google is making the app more accessible and enabling smooth navigation within the Workspace app ecosystem, which also includes Gmail, Docs, Sheets, Slides, and more.

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