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How to Create a Sustainable and Eco-Friendly Fashion Brand in 2020

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Refuse. Reduce. Reuse. Recycle. Rot. 

Over the last decade, there has been a massive emphasis on the environment that has pushed a curious generation to explore sustainable living. The fashion industry has felt the effects of this shift having to seek eco-friendly options in goods that they produce. Consumers are aware that a good amount of the earth’s pollution comes from the waste that is created by fast fashion manufacturing.

With consumers becoming more informed and eco-conscious than before, brand transparency is often a make or break for consumers. If you are a fashion brand that is trying to work towards being more sustainable in your production, there are a few ways to capitalize on your initiatives.

In this article, we will look at some green marketing ideas that will help you gain loyal customers and grow your brand like:

  • What is Green Marketing?
  • Consumers trending towards sustainable, ethical products
  • How to market for Green Initiatives

WHAT IS GREEN MARKETING? 

There are some buzzwords that have been surrounding green marketing. In a lot of situations, lots of people throw words around that they do not understand or understand the impact behind them. It is important that every new fashion brand to understand the actual importance behind what green marketing actually is. It is also important to get a handle on where you stand on all of them.

Some buzzwords are associated with Green Marketing are:

  • Sustainable – In order to change the impact of a brand on the workforce and environment, sustainability is the process of implementing and fostering an environment of social justice and eco-conscious processes.
  • Ethical – If you are claiming to be an ethical company, you need to understand and actively work to right the humanitarian practices that weren’t exactly positive associated with fast fashion. If you want to claim that you are an ethical company, you need to partner with manufacturing houses that offer fair wages and quality working environments.
  • Locally Sourced – When you are locally sourcing products, it means that you are partnering with local manufacturers to provide everything from raw materials to localized manufacturing.
  • Organic – You need to make sure that the growers of your raw materials have a true organic certification before making these claims especially if you make organic claims on your website. It will most likely refer to the naturals materials used in the production of your garments.

CONSUMERS ARE TRENDING TOWARD SUSTAINABLE, ETHICAL PRODUCTS 

From studies and trends, it shows that consumers are genuinely trying to look for sustainable companies. The decline of the environment is basically on everyone’s minds. Companies especially in the fashion industry are definitely taking bold stands against waste and quick consumption products.

If a fashion brand’s infrastructure cannot support a total manufacturing upheaval, there are definitely a few ways to start making the trend towards sustainability.

Here are a few ideas to try out:

  • Incorporate a recycling program for your in-store or online packaging. Offer a small incentive if customers bring their own bags or recycle their shipping containers. 
  • Investigate every step of your manufacturing process to see if any part is sustainable. While you might not be able to see firsthand the working conditions of the sewing houses, you may be able to confirm that none of the chemicals and dyes are tested on animals, for example. 
  • Get involved or make donations to an environmental or social cause you’re passionate about. Be sure to do this on behalf of your company. 

DON’T LEAD YOUR CONSUMERS ASTRAY FOR THE SAKE OF MARKETING 

You need to make sure that whatever claims that you make as a brand needs to be substantiated. With the internet, consumers are smarter than ever and if you don’t live up to what you claim, you will be discovered. This is definitely hurt your brand credibility in a lasting way. If you are afraid that you may not know how to create an effective marketing strategy, you can talk to Public Relations companies like Pressfarm where their specialists will use their expertise to create everything needed for companies to get the proper and right Public Relations.

HOW TO MARKET FOR GREEN INITIATIVES 

So, if you’re already invested in green marketing and sustainable practices you’re going to want to share that marketing message with every audience possible. 

Below are a few thought-starters on how to market for your eco-friendly processes: 

Have a Thorough Explanation on Your About Page 

You are going to want to work keywords into your About page and Home page if you have a website. You will also want to include green keywords in your product description because this is for both your consumers and for SEO purposes. Green keywords are trending and have been for a while. Identify some of the most relevant ones for your brand and use them throughout your website. 

Be as Transparent as Possible 

Know your green initiatives. Take a page from brands like Sezane and Everlane who go as far as listing out the percentages of fabric makeup for each product produced as well as sharing videos of their overseas production warehouses and fair working conditions. 

Share Your Passion for Sustainability on Social Media 

Use social media channels like Pinterest and YouTube to curate content that trends toward relevant, sustainable messages. Create a Pinterest board or two with creative recycling programs, cute re-commerce ideas, and upcycling projects. 

Try your hand at vlog-style videos documenting your thoughts on eco-friendly fashion, the industry in general, and how your company supports the sustainable message. Share those videos on YouTube and even IGTV for extended exposure. 

Use Subliminal Green Marketing in Your Brand Colors

If you’re very passionate about creating a green company and have yet to nail down brand colors, a logo, and website design, consider trending your brand colors toward earthy tones. This is great for some subliminal “green” marketing. 

You wouldn’t actually have to create your logo out of only shades of green, but earth-focused tones can help reinforce your initiatives. 

Showing your brand’s dedication to bettering our world is extremely attractive to new customers. Implementing these green marketing ideas can also help set you miles apart from your competitors. 

Conclusion

Green marketing is becoming the new way of Fashion Marketing and it is important that companies who claim that they are implementing green marketing that they are true to their word because in the world of social media, it will come out and could ruin a business.

Dan Smith is probably best known for his writing skill, which was adapted into news articles. He earned degree in Literature from Chicago University. He published his first book while an English instructor. After that he published 8 books in his career. He has more than six years’ experience in publication. And now he works as a writer of news on Apsters Media website which is related to news analysis from entertainment and technology industry.

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Intel has Optimized 500 Artificial Intelligence Models for Core Ultra Processors

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“An important milestone has been reached in Intel’s efforts to establish itself as the leading chip supplier for AI PCs: the company announced that over 500 AI models have been optimized for its Core Ultra processors.”

The AI models, according to the Santa Clara, California-based company, cover “more than 20 categories of AI, including large language, diffusion, super resolution, object detection, and computer vision,” as of Wednesday. These models are available from industry partners Hugging Face, PyTorch, ONNX Model Zoo, and OpenVINO Model Zoo.

These include Google’s Bert natural language understanding model, Microsoft’s Phi-2 small language model, Meta’s Llama large language model, OpenAI’s Whisper speech recognition model, Stability AI’s Stable Diffusion 1.5 text-to-image generation model, and the Mistral language model.

Models “form the backbone of AI-enhanced software features like object removal, image super resolution, or text summarization,” according to Intel, which highlights the significance of its optimization work. It further stated that the models are compatible with the Core Ultra’s neural processing unit (NPU), GPU, and CPU.

According to the company, “the breadth of user-facing AI features that can be brought to market and the number of enabled/optimized models are directly correlated.” It is impossible to design a feature without a model. The feature cannot operate at its peak efficiency without runtime optimization.

The semiconductor giant is in an arms race with rivals AMD and Qualcomm to not only provide the best processors for AI PCs but also to enable compelling software experiences with the goal of creating greater demand for their respective products.

Along with the AI model optimization project, Intel has been developing over 300 AI-powered features for PCs with Core Ultra processors in collaboration with more than 100 independent software vendors (ISVs). In December, the company released its Core Ultra lineup; this is being done as part of its AI PC Acceleration Program, which was started a few months prior.

The company stated that the work it has done to establish AI PCs as a new device category and the investments it has made in client AI processing, framework optimizations, AI tools like OpenVINO, and other related areas have made its software enablement work possible.

Robert Hallock, vice president and general manager of AI and technical marketing in Intel’s Client Computing Group, said in a statement, “This unmatched selection reflects our commitment to building not only the PC industry’s most robust toolchain for AI developers, but a rock-solid foundation AI software users can implicitly trust.”

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Conduent and Microsoft Collaborate to Use AI to Increase Business Efficiency

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AI-Powered Strategic Alliance for Improved Business Operations

Conduent, a provider of business services, recently announced a strategic partnership with Microsoft. The purpose of this partnership is to lead the way in generative artificial intelligence (AI) applications in important industries. The partnership’s primary goals are to use AI to transform healthcare administration, improve customer support, and strengthen fraud detection systems.

Boosting Cloud-Based Secure AI Adoption

Conduent’s clients will be able to take advantage of a secure cloud environment at a faster rate thanks to the synergy between Conduent and Microsoft. Three generative AI pilot programs are presently being developed by the alliance, one of which aims to efficiently extract data from medical documents. The goal of this project is to use Microsoft’s Azure AI Document Intelligence and Azure OpenAI Service to expedite the resolution process.

AI’s Strong Effect on the Growth of Small Businesses

The applications of AI go beyond the healthcare sector and include small businesses, where AI is thought to be a growth accelerator. AI has many uses, from enhancing customer service to automating marketing campaigns to expand its market reach. Particularly tailored AI solutions are being developed for small businesses, taking into account their unique resource limitations, making advanced AI tools more accessible to them.

Businesses with limited resources can now benefit from AI models developed by companies like Microsoft, which has garnered attention and given them a competitive advantage in the market. Supporters of these scaled models emphasize how easy it is to integrate, how affordable, and how little data these models require—all of which are advantageous for most companies that handle large volumes of sensitive data.

Conduent and Microsoft’s partnership is a big step toward bringing artificial intelligence (AI) into conventional business models, optimizing workflows, and establishing new benchmarks for customer and client interaction.

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A positive mindset, steering positive financial change, meet Oz Clement Knight

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Oz Clement Knight pushes boundaries as a top financial educator and entrepreneur, inspiring lives worldwide.

It is sometimes not just about feeling passionate about working in a particular field; it is more than that for a few rare professionals and business owners who strive for excellence daily, besides feeling passionate about all they choose to lay their hands on. When we saw the rise of Oz Clement Knight, who has been in the financial sector for several decades, we understood how a person needs to surrender to his aspirations and goals in life to push boundaries and steer positive change.

Oz Clement Knight is all about this and beyond. At every step in his journey, he has proved why he deserves to be called a leader in the financial realm, for he has stayed committed to taking his clients to the financial success they wish to achieve and, in the process, has reached the forefront of the industry.

He has been pioneering financial success for others through two incredible ventures, namely OHL Ventures Fund LLC and Ozmarq Holdings Ltd. The former is a Delaware series limited liability company to make venture capital and growth equity investments in diverse leading seed stage, early stage, and developmental stage and later stage private companies, with companies engaged in social media, social media, life sciences, and clean tech businesses. Through the fund, he promises to create returns for investors by helping them identify and invest in potential leading-edge companies that can later provide them with massive returns.

The latter serves as the Manager of the fund that will establish a series of funds for purchasing securities of a portfolio company/companies from a secondary source, making a separate and distinctive investment directly in a portfolio company/companies, and/or investing in the interests of investment funds, special purpose vehicles, or other entities whose portfolios consist of one or more portfolio companies.

With his years of experience and knowledge in private wealth management, investment banking, and capital markets, the financial educator, who loves spreading his knowledge among others, especially the youngsters in the field, has ensured that he offers financial services that cater to the individual needs of his clients, eventually empowering them to navigate the varied financial complexities in their journey to reach financial success.

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