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Vladislav Vodatinskij about how properly to use Instagram and Linkedin

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Matt Goulartonce said: “Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”

On Instagram, more and more users are bombarded with spam messages from salespeople, networkers and companies, observes Vladislav Vodatinskij in his article on Influencive, however, the owner and founder of the consulting agency ENGINEC warns against misusing the social network for business content. That’s why there is at least Linkedin. A Plea for the proper handling of both networks.

Reality of Spam Marketing

Successful marketing is characterized by being played out in the right context. And that’s a problem in social networks right now. Right now, some users are complaining about this on Instagram. You are bombarded with spam messages from salespeople, networkers and even companies. The messages begin with “Interesting profile”, “I saw that you also do fitness” or “I would like to introduce you to a concept with which you can turn your hobby into a profession” and are sent, received and deleted by the thousands every day . Because the expectations on Instagram are different.

Experiences of an Expert

The founder, entrepreneur and branding expert Vladislav Vodatinskij lives in Hannover and is owner of the consulting company ENGINEC and media agency VODATIN, which specializes in the personal branding of well-known entrepreneurial personalities and brands. He is also involved in various companies as ambassador and business consultant for project management. In addition to management consulting and social media, the topics of education and entrepreneurship are important to Vladislav Vodatinskij, for which he campaigns especially among managers and business people through his mentorship program. In two years he built an active community on social media with over 700,000 followers, is an author of over 10 business articles in international magazines listed in Google News and also with expertise and contribution for Forbes magazine. At the beginning of 2016 he received two times the “CO2ST award” from Rolls Royce Germany and the University of Hannover certified him as IPMA/GPM project manager in the same year.

Focus of Instagram

The app, which now has more than 1 billion users and 15 million of them come from Germany, is intended for quick inspiration and short communication. On average, users spend 32 minutes a day in the app, looking at both pictures and videos. Take a quick look at the most beautiful places in the world and get inspiration for your next vacation, take a quick look at what your girlfriend is up to in the city, what new car your colleague has bought and quickly laughed at the latest comedy clip that has just been uploaded.

What are we all doing here? We go into the app with the expectation to be entertained and informed. Many also use Instagram to get in touch with the opposite gender, when an attractive person is uploading a story in the café next door. What we do not expect, and also do not want, is the pitch on a product or service. And it is precisely for this reason that we react annoyed when someone misuses the platform.

LinkedIn as an Alternative

In contrast, there is the LinkedIn platform, which is currently booming. 25 million users from Germany are registered every month, of which 19 million are on the platform every day. With the expectation of expanding the business network and entering into business exchange. Recently there has even been the option of LinkedIn advertisements in which you can advertise yourself and your products.

People who are active in this network react very differently to a pitch. Usually the business interests are in the foreground. Therefore, they are more open to such offers, to also accept them, read through messages and directly confirm the contact request positively. The function of documenting one’s own professional career, searching for jobs and work opportunities also makes it clear that this platform is more suitable than Instagram when it comes to business matters.

Social Network Conclusion

But even on LinkedIn or Instagram, as almost everywhere, there is no black or white, because the combination of both channels makes perfect sense.

While you let your followers take a look behind the scenes on Instagram and give them private insights through the Insta story, on LinkedIn you show your professional skills, your personal career and possibly your interests. It often happens that you are followed as a person on both platforms. And then it’s just nice not to find and read the same content everywhere, but to get an all-round view to get a holistic picture.

Vodatinskij is warning to be careful with dual use! Only publish things on Instagram that you want to make available to your business network or differentiate between professional and private context, because the topic of transparency also has two sides of the same coin.

More Information about ENGINEC and Vladislav Vodatinskij:

https://enginec.de/

www.vodatin.com

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Let Loose Event: The IPad Pro is Anticipated to be Apple’s first “AI-Powered Device,” Powered by the Newest M4 Chipset

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On May 7 at 7:00 am PT or 7:30 pm Indian time, Apple’s “Let Loose” event is scheduled to take place. It is anticipated that the tech giant will reveal a number of significant updates during the event, such as the introduction of new OLED iPad Pro models and the first-ever 12.9-inch iPad Air model.

The newest M4 chipset, however, may power the upcoming iPad Pro lineup, according to a new report from Bloomberg’s Mark Gurnman, just one week before the event. This is in contrast to plans to release the newest chipset along with the iMacs, MacBook Pros, and Mac minis later this year. Notably, the M2 chipset powers the iPad Pro variants of the current generation. The introduction of the M4 chipset to the new Pro lineup iterations implies that Apple is doing away with the M3 chipset entirely for Pro variants.

In addition, a new neural engine in the M4 chipset is expected to unlock new AI capabilities, and the tablet could be positioned as the first truly AI-powered device. The news comes just days after another Gurnman report revealed that Apple was once again in talks with OpenAI to bring generative AI capabilities to the iPhone.

Apple’s iPad Pro Plans:

In addition to the newest M4 chipset, Apple is anticipated to introduce an OLED panel into the iPad Pro lineup for the first time. It is anticipated that the Cupertino, California-based company will release the iPad Pro in two sizes: 13.1-inch and 11-inch.

According to earlier reports, bezels on iPad Pro models from the previous generation could be reduced by 10% to 15% as a result of the switch from LCD to OLED panels. Furthermore, it is anticipated that the next iPad Pro models will be thinner by 0.9 and 1.5 mm, respectively.

The Schedule for Apple’s WWDC:

According to Gurnman, at the Let Loose event on May 7, Apple is probably going to introduce the new iPad Pro, iPad Air, Magic keyboard, and Apple Pencil. Though Apple is planning small hands-on events for select media members in the US, UK, and Asia, the upcoming event isn’t expected to be a big in-person affair like the WWDC or iPhone launch event. Instead, it is expected to be an online program.

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Google Introduces AI Model for Precise Weather Forecasting

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With the confirmation of the release of an AI-based weather forecasting model that can anticipate subtle changes in the weather, Google (NASDAQ: GOOGL) is taking a bigger step into the field of artificial intelligence (AI).

Known as the Scalable Ensemble Envelope Diffusion Sampler (SEEDS), Google’s artificial intelligence (AI) model is remarkably similar to other diffusion models and popular large language models (LLMs).

In a paper published in Science Advances, it is stated that SEEDS is capable of producing ensembles of weather forecasts at a scale that surpasses that of conventional forecasting systems. The artificial intelligence system uses probabilistic diffusion models, which are similar to image and video generators like Midjourney and Stable Diffusion.

The announcement said, “We present SEEDS, [a] new AI technology to accelerate and improve weather forecasts using diffusion models.” “Using SEEDS, the computational cost of creating ensemble forecasts and improving the characterization of uncommon or extreme weather events can be significantly reduced.”

Google’s cutting-edge denoising diffusion probabilistic models, which enable it to produce accurate weather forecasts, set SEEDS apart. According to the research paper, SEEDS can generate a large pool of predictions with just one forecast from a reliable numerical weather prediction system.

When compared to weather prediction systems based on physics, SEEDS predictions show better results based on metrics such as root-mean-square error (RMSE), rank histogram, and continuous ranked probability score (CRPS).

In addition to producing better results, the report characterizes the computational cost of the model as “negligible,” meaning it cannot be compared to traditional models. According to Google Research, SEEDS offers the benefits of scalability while covering extreme events like heat waves better than its competitors.

The report stated, “Specifically, by providing samples of weather states exceeding a given threshold for any user-defined diagnostic, our highly scalable generative approach enables the creation of very large ensembles that can characterize very rare events.”

Using Technology to Protect the Environment

Many environmentalists have turned to artificial intelligence (AI) since it became widely available to further their efforts to save the environment. AI models are being used by researchers at Johns Hopkins and the National Oceanic and Atmospheric Administration (NOAA) to forecast weather patterns in an effort to mitigate the effects of pollution.

With its meteorological department eager to use cutting-edge technologies to forecast weather events like flash floods and droughts, India is likewise traveling down the same route. Equipped with cutting-edge advancements, Australia-based nonprofit ClimateForce, in collaboration with NTT Group, says it will employ artificial intelligence (AI) to protect the Daintree rainforest’s ecological equilibrium.

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Apple may be Introducing AI Hardware for the First time with the New IPad Pro

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With the release of the new iPad Pro, Apple is poised to accelerate its transition towards artificial intelligence (AI) hardware. With the intention of releasing the M4 chip later this year, the company is expediting its upgrades to computer processors. With its new neural engine, this chip should enable more sophisticated AI capabilities.

According to Mark Gurman of Bloomberg, the M4 chip will not only be found in Mac computers but will also be included in the upcoming iPad Pro. It appears that Apple is responding to the recent AI boom in the tech industry by positioning the iPad Pro as its first truly AI-powered device.

The new iPad Pro will be unveiled by Apple ahead of its June Worldwide Developers Conference, which will free it up to reveal its AI chip strategy. The AI apps and services that will be a part of iPadOS 18, which is anticipated later this year, are also anticipated to be utilized by the M4 chip and the new iPad Pros.

May 7 at 7:30 PM IST is when the next Let Loose event is scheduled to take place. Live streaming of the event will be available on Apple.com and the Apple TV app.

AI is also expected to play a major role in Apple’s A18 chip design for the iPhone 16. It is important to acknowledge that these recent products are not solely designed and developed with artificial intelligence in mind, and this may be a tactic employed for marketing purposes. According to reports, more sophisticated gear is on the way. Apple reportedly developed a home robot and a tablet iPad that could be controlled by a robotic arm.

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