Nasce, Cresce, Ignora® is an immense family. A community born from a simple intuition, or gamble, call it what you want, came to me when I was only 18 years old. I have to be honest, I would never have expected such a sensational success. A little because of my nature, a little because over the years it has become something truly consolidated.
The project, born almost by chance 5 years ago with a Facebook page (which today has over 550,000 followers) is now a real Network, with more than three million followers overall. Only the main Instagram page (Nasce, Gresce, Ignora®) has accumulated over 2,000,000 followers.
A huge ecosystem in perfect synergy, which embraces all the main interests of today’s young people: current affairs, satire, football, video games and cinema.
To date Nasce, Cresce, Ignora® is one of the major reference points for Italian children, the nerve center of millions and millions of weekly interactions.
How has your life changed with Nasce, Cresce, Ignora®?
It has come out revolutionized.
The project Nasce, Cresce, Ignora® with the passage of time has become my only job, the catalyst of all my efforts and my commitment. When, despite my latent pessimism, I realized the real dimensions of what I was building, I do not deny that I was surprised.
I found myself catapulted into a whole new world for me.
It has not always been easy, like everyone else I have sometimes sinned of inexperience, but if I could I would do it all again. It was undoubtedly an enormously rewarding time, especially from a creative point of view. Suddenly I became the director of a real network, of a registered trademark company that today maintains relationships with national and international brands. Nasce, Cresce, Ignora® and I are closely linked and we are what we are thanks to our mutual growth.
What is the future of the Network?
Having achieved a certain success, Olympus if you will, certainly does not make us rest on our laurels. I speak in the plural because, inevitably, with the increase in size, a team of ambitious, prepared and competent guys has been created. It is said that Rome was not built in a single day and this also applies to Nasce, Cresce, Ignora®.
It was not done in a day and, above all, you cannot maintain a certain level of quality by doing everything yourself. And precisely because we are a team of people who know how to do it, we absolutely do not want to be satisfied. In addition to meeting the expectations of our fans, we are getting bigger and bigger. Not only are we evaluating continuous expansion projects with regards to pages, but we have also recently launched our website, www.nascecresceignora.it.
A strong signal, a declaration of intent: we don’t want to stop at entertainment, to stay in our comfort zone, in our niche. We also want to become a point of reference for all young Italians who want clear, limpid and, above all, reliable information. We want to establish ourselves as a primary source, to become a colossus also in communicating in an equitable way what happens in the world. Certainly an ambitious goal, but one that we will pursue, as usual, to the best of our strength.
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