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The Debut of Clever.AI was Revealed by CleverTap



Clever.AI, the AI engine of CleverTap, one of the top all-in-one platforms for customer engagement and retention, was launched today. Through Clever.AI, CleverTap aims to provide brands with the next generation of AI capabilities needed to develop a human-like understanding of their customers and effectively deliver personalized experiences that increase customer lifetime value.

Brilliant.Predictive, generative, and prescriptive AI are the three main pillars upon which AI is based. Brilliant.These three pillars work together to revolutionize consumer engagement strategies and create more intelligent and effective customer interactions thanks to artificial intelligence (AI).

Clever.AI Gives Brands the Ability to Become:

Perceptive: Equipped with Predictive AI powers, it predicts exact business results, assisting brands in anticipating consumer demands. Astute.The TesseractDBTM, a proprietary technology from CleverTap, powers AI insights by ensuring data granularity over an extended lookback period, improving prediction accuracy, and empowering brands to make well-informed decisions that boost marketing ROI.

Empathetic: Cleverly advancing GenAI.AI creates content that speaks to people on a human level by fusing creativity and emotional intelligence. By using empathy, brands can increase conversion rates and provide hyper-personalized experiences for customers.

Actionable: By utilizing Prescriptive AI capabilities, it helps brands instantly determine the best engagement strategies to maximize conversions throughout the customer journey.

Burger King’s Digital Product Manager, Peter Takacs, gave it a 10 for usability and a wide range of potential applications. “Our marketing campaigns were improved by our ability to quickly and easily experiment with different options before settling on the best one.” It ushers in a new age of ongoing experimentation.

Chief Product Officer and co-founder of CleverTap Anand Jain stated, “We’re excited to introduce Clever.AI is proof of our commitment over the past few years to setting the standard for early adoption of cutting-edge technology to revolutionize customer interaction. CleverTap’s All-in-One engagement platform will continue to be innovated by Clever.As a result of deeper persona profiling and advanced product analytics, AI is improving its predictive precision and strengthening its capacity to recommend intelligent customer experiences. This enables brands to create more successful campaigns that are outcome-driven and highly personalized for each and every customer interaction.

Brands have already seen an increase in conversion with noticeably greater operational efficiency thanks to Clever.AI. They saw a 3x improvement in click-through rates (CTRs), a 36% increase in conversion rates, and a 35% increase in operational efficiency. They also saw an increase in other metrics like purchases and average order values (AOVs). Additionally, by streamlining content creation, experimentation at scale, and campaign roll-outs, Clever.AI improved operational efficiency. Prominent companies like TouchnGo, Swiggy, and Burger King have benefited from the efficiency gains made by Clever.AI in their campaigns.

At its Spring Release ’24 event, which takes place from May 6–9, CleverTap will present its new AI capabilities through a series of stimulating sessions on how AI can improve the intelligence, effectiveness, and engagement of campaigns for brands.


Coforge and Microsoft Establish Copilot Innovation Hub to hasten the Deployment of Generative AI



Global supplier of digital services and solutions Coforge Limited recently announced a partnership with Microsoft to launch the Coforge Copilot Innovation Hub. In addition to working closely with Microsoft to integrate these solutions with Microsoft’s generative AI products and technologies, such as Microsoft Azure OpenAI Service, Microsoft Power Platform, and Microsoft Copilot, the Hub will concentrate on building a pipeline of new, industry-specific cognitive analytics solutions.

Coforge announced the launch of two new copilots as part of the Copilot Innovation Hub: Underwriter Copilot for insurance companies and Advisor Copilot for financial services firms. An innovative technique to improve ROI and streamline the process of navigating the complexity of underwriting, the Underwriter Copilot for Insurance gives insurance underwriters more authority and the ability to make informed decisions. The goal of the solution is to increase carriers’ combined ratios by two to three percent in order to open up new income streams. Insurance carriers can achieve a 30- to 35 percent boost in underwriter productivity and efficiency by implementing Underwriter Copilot.

By removing the need for time-consuming searches across several tools, documents, and data sources, the Coforge Advisor Copilot solution gives financial quick access to full fund information and performance data through an intuitive interface. Financial advisers and asset managers should become more productive by more than thirty percent thanks to the solution.

According to Sudhir Singh, Executive Director & CEO of Coforge, “Coforge is leveraging its deep industry strengths and customer partnerships to build industry specific generative AI solutions on the Microsoft platform to drive transformation and enhance productivity.” Our efforts to provide our clients with generative AI solutions that lead the market will go even faster thanks to our partnership with Microsoft. He went on, “We are announcing two new copilots today: Advisor Copilot for financial services businesses and Underwriter Copilot for insurance carriers.

“Our combined commitment to transforming and scaling organizational capabilities of financial services firms globally is demonstrated by the Coforge Copilot Innovation Hub. The 2024 Work Trend Index Annual Report states that 75% of individuals utilize AI at work, and that the use of generative AI has nearly doubled in the last six months. According to David Smith, Vice President, WW Channel Sales, Microsoft, “Coforge and Microsoft are dedicated to spearheading AI adoption, fostering innovation, and unleashing business value for businesses worldwide.”

Through the automation of manual chores, the improvement of decision-making through the creation of suggestions based on corporate data, and the streamlining and optimization of business processes, these copilots will increase operational efficiency by utilizing Microsoft’s generative AI products and technologies. These solutions will help businesses generate new value streams and speed up change.

Microsoft’s generative AI products will be easier to implement with the Coforge Copilot Innovation Hub, leading to increased productivity and better business results.

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Samsung Appoints New Leader for Chip Unit as AI Competition Intensifies



As the race to build artificial intelligence processors heats up, Samsung Electronics has replaced the leader of its semiconductor division.

In an unexpected announcement made by the business on Tuesday, Vice Chairman Jun Young-hyun has been named head of Samsung’s device solutions division. The company’s foundry, memory, and system semiconductor divisions are managed under the device solutions division.

“Vice Chairman Jun Young-hyun is the key player who took Samsung Electronics’ memory semiconductor and battery businesses to the global top-tier level,” the company stated in a news release.

Samsung is making this announcement as it battles to overtake its regional rival SK Hynix in the market for AI memory chips. When it comes to high-bandwidth memory (HBM) chips, which are essential for AI computing, SK Hynix is in the lead.

According to Samsung, if the board and shareholders approve, Jun may also be named as the company’s chief executive. Samsung has two chief executive officers: one leads the company’s semiconductor division, while the other oversees its mobile and visual display businesses.

Before taking on the role of chief executive of Samsung SDI, the company’s battery division, Jun led Samsung’s memory chip business team for three years, from 2014 to 2017. In 2000, he made his debut as a member of Samsung’s memory chip business team.

Kyung Kye-hyun, who oversaw the semiconductor branch since2022, is replaced by Jun. During the memory chip market collapse, the division under his direction reported billion-dollar losses. The 61-year-old Kyung has been posting lengthy and in-depth posts on social media platforms like LinkedIn and Instagram about subjects including technology and climate change.

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Kudos Secures $10.2 Million for Its AI-Powered Smart Wallet



The Four Cities Fund, Samsung Next, SV Angel, Precursor Ventures, The Mini Fund, Newtype Ventures, Patron, and The Points Guy creator Brian Kelly all participated in the funding round.

Kudos, an app and browser extension, was founded in 2001 by a group with prior expertise at Google, PayPal, and Affirm. It functions as a smart wallet assistant by suggesting or choosing the best credit card for customers to use when making payments in order to optimize rewards and cash back.

Recently, the company introduced a number of new features: Dream Wallet, which suggests cards to members based on their spending patterns; MariaGPT, an AI-powered card discovery tool with over 3000 cards in its database; and Kudos Boost, which offers personalized rewards across over 15,000 partner brands, such as Walmart and Sephora.

Since its initial fundraising round, Kudos has raised its annualized checkout Gross Merchandise Value to $200 million and expanded to over 200,000 registered users.

It intends to use the additional funds to develop MariaGPT into a comprehensive personal finance assistant, introduce an AI-powered hub offering expenditure optimization insights, and create a gateway that lets users book flights using points.

As consumers budgets, various credit cards, and sometimes complex rewards programs, they want to know they’re receiving the best value for their money, according to Tikue Anazodo, CEO of Kudos. With just one user-friendly app and extension, Kudos streamlines everything.”

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