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Top 5 Marketing Strategies Which You Need to Follow in 2022

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Marketing strategies constantly evolve. This year is no different, and the marketing strategies reflect our world today. A good marketing strategy anticipates user behavior and turns it into sales. If you don’t have a robust marketing strategy in place, you are like a ship without a rudder.

Marketing plans for 2022 must focus on what is trending today and how to share the marketing message. Strong marketing strategies easily convert marketing content into sales. Marketing teams are responsible for identifying prospective customers and convincing them to become loyal customers. An integral part of this is to know where the prospective customers are and what kind of content they are consuming. A marketing strategy uses this information in designing its advertising plans.

The Changing Marketing Landscape

The pandemic wiped away the institutional knowledge that marketers had about their markets. Everything changed in a couple of years, and our world continues to evolve. Marketers used to base their strategies around people meeting each other in person and influencing each other. All that changed due to lockdowns and severely reduced human interactions. 

This change made users turn to increased online shopping and more hours dedicated to social media browsing. Brands that succeeded in these times adapted quickly and learned to market in new ways.

Though a lot has changed, customers still buy based on emotions. Marketers continue to focus on generating the right emotion to sell their products. 

Top 5 Marketing Strategies 

As a preparation to build the yearly marketing strategy, we have to first scan the world around us. What are some practical ways today’s marketers can prepare for 2022? How will this year’s marketing strategies be different? What should marketers expect to change in 2022? These are the questions on every marketer’s mind as they build their yearly marketing plans. 

Answering these questions is critical to building an effective marketing strategy for 2022. It can be overwhelming to wade through hundreds of marketing strategies tips on the Internet. We have distilled everything into five tips that matter the most and hope to make your life easier.

#1 Put Video on High Priority

Videos are the most represented format on social media sites. You need to put videos on high priority. With the ready availability of online video editor tools, making impactful videos has never been easier than ever.

With the advent of TikTok and Instagram Reels, short-form videos have become tremendously popular. Marketing strategies for 2022 must include these formats in their organic and paid content plans.

#2 Focus on User-generated Content

User-generated content (UGC) is content that users create on a platform, usually social media. Social media users prefer UGC over brand-created content as it feels more authentic and original. According to a recent survey, 86% of marketing organizations rely on UGC in their marketing campaigns.

You don’t need to have any special training or equipment to make great videos using the free video maker software available online. Such tools are helping users create UGC with spectacular results.

Marketing strategies for 2022 must reflect the importance of using UGC creatively to market products. UGC makes products relatable to the target audience. With social media being the new marketplace, UGC will play an even more critical role in marketing in the coming years.

#3 Tap into Influencer Marketing

Influencer marketing is the current trend. In 2021 the total value of influencer marketing registered about $13.8 billion. Influencers command the attention of millions of followers who spend hours consuming their content.

For many marketing agencies, influencers are replacing celebrity endorsements. During the last five years, the total number of agencies and platforms entering the market focused on influencer marketing amounted to 1,360.

The low cost and effectiveness of sharing marketing content through influencers make it hard to leave this out of your 2022 marketing strategy. Setting influencer marketing budgets in the yearly marketing plans is a new phenomenon.

We expect this to continue as a popular trend in 2022. You need to allocate funds to tap into this unique channel and experiment with creative marketing methods through influencers. 

#4 Personalize your Marketing Messages

Show the right marketing message of the right product to the right person at the right time. All marketing strategies chase this holy grail. Generic marketing messages will not achieve this objective.

You need to use heavy personalization through popular media platforms. All of this needs to be a part of the 2022 marketing strategy. A leading consulting organization in the United States, the Boston Consulting Group, says that 15% of companies will allocate $800 billion in revenue for personalization in 2022.

Here are a few tips for personalizing your marketing messages:

  • Use First Names

There’s nothing like receiving messages addressed to the recipient’s first name. It increases the chances of a person opening the message and reduces the chances of unsubscribing.

  • Reply to Your Messages

Whether through email, SMS, or other messaging platforms, if you receive a message, reply to it – even comments posted by users. It makes them feel special. Using a two-way messaging platform with an automated reply feature is a good idea.

  • Tailor Your Messages in Line the User’s Journey

Send a congratulatory message when your customers cross a particular milestone (like buying their 100th unit). It motivates them to increase engagement with your brand.

  • Gamify Your Messages

Another great way of increasing engagement with your customers on a one-to-one basis is by offering rewards and discounts for purchases or referrals. It helps your customers bond with you and your brand better.

#5 Adapt Quickly

The preferences of people on what data they want to consume are rapidly changing. The tech industry is building products to catch up with these changing preferences. Marketers cannot be left behind through all this. The 2022 marketing strategies must involve enough room to experiment with new technologies, platforms, and emerging trends. 

Not just experimenting, you should have the capability to quickly scale your strategy based on the results of the experiments. Being flexible and agile is the way to go with so much change. Due to the pandemic, marketing strategies have adapted swiftly to increased online activity, especially the changing online buying patterns.

Conclusion

Marketing teams have been busy adapting to changing online habits in the last two years. We expect these changes to continue at the same pace for the next few years. The 2022 marketing strategies must continue to be swift in meeting the potential customer at the moment. 

We hope that these marketing strategies to keep in mind for 2022 were helpful and give you a direction on what to be prepared for. 

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Intel has Optimized 500 Artificial Intelligence Models for Core Ultra Processors

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“An important milestone has been reached in Intel’s efforts to establish itself as the leading chip supplier for AI PCs: the company announced that over 500 AI models have been optimized for its Core Ultra processors.”

The AI models, according to the Santa Clara, California-based company, cover “more than 20 categories of AI, including large language, diffusion, super resolution, object detection, and computer vision,” as of Wednesday. These models are available from industry partners Hugging Face, PyTorch, ONNX Model Zoo, and OpenVINO Model Zoo.

These include Google’s Bert natural language understanding model, Microsoft’s Phi-2 small language model, Meta’s Llama large language model, OpenAI’s Whisper speech recognition model, Stability AI’s Stable Diffusion 1.5 text-to-image generation model, and the Mistral language model.

Models “form the backbone of AI-enhanced software features like object removal, image super resolution, or text summarization,” according to Intel, which highlights the significance of its optimization work. It further stated that the models are compatible with the Core Ultra’s neural processing unit (NPU), GPU, and CPU.

According to the company, “the breadth of user-facing AI features that can be brought to market and the number of enabled/optimized models are directly correlated.” It is impossible to design a feature without a model. The feature cannot operate at its peak efficiency without runtime optimization.

The semiconductor giant is in an arms race with rivals AMD and Qualcomm to not only provide the best processors for AI PCs but also to enable compelling software experiences with the goal of creating greater demand for their respective products.

Along with the AI model optimization project, Intel has been developing over 300 AI-powered features for PCs with Core Ultra processors in collaboration with more than 100 independent software vendors (ISVs). In December, the company released its Core Ultra lineup; this is being done as part of its AI PC Acceleration Program, which was started a few months prior.

The company stated that the work it has done to establish AI PCs as a new device category and the investments it has made in client AI processing, framework optimizations, AI tools like OpenVINO, and other related areas have made its software enablement work possible.

Robert Hallock, vice president and general manager of AI and technical marketing in Intel’s Client Computing Group, said in a statement, “This unmatched selection reflects our commitment to building not only the PC industry’s most robust toolchain for AI developers, but a rock-solid foundation AI software users can implicitly trust.”

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Conduent and Microsoft Collaborate to Use AI to Increase Business Efficiency

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AI-Powered Strategic Alliance for Improved Business Operations

Conduent, a provider of business services, recently announced a strategic partnership with Microsoft. The purpose of this partnership is to lead the way in generative artificial intelligence (AI) applications in important industries. The partnership’s primary goals are to use AI to transform healthcare administration, improve customer support, and strengthen fraud detection systems.

Boosting Cloud-Based Secure AI Adoption

Conduent’s clients will be able to take advantage of a secure cloud environment at a faster rate thanks to the synergy between Conduent and Microsoft. Three generative AI pilot programs are presently being developed by the alliance, one of which aims to efficiently extract data from medical documents. The goal of this project is to use Microsoft’s Azure AI Document Intelligence and Azure OpenAI Service to expedite the resolution process.

AI’s Strong Effect on the Growth of Small Businesses

The applications of AI go beyond the healthcare sector and include small businesses, where AI is thought to be a growth accelerator. AI has many uses, from enhancing customer service to automating marketing campaigns to expand its market reach. Particularly tailored AI solutions are being developed for small businesses, taking into account their unique resource limitations, making advanced AI tools more accessible to them.

Businesses with limited resources can now benefit from AI models developed by companies like Microsoft, which has garnered attention and given them a competitive advantage in the market. Supporters of these scaled models emphasize how easy it is to integrate, how affordable, and how little data these models require—all of which are advantageous for most companies that handle large volumes of sensitive data.

Conduent and Microsoft’s partnership is a big step toward bringing artificial intelligence (AI) into conventional business models, optimizing workflows, and establishing new benchmarks for customer and client interaction.

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A positive mindset, steering positive financial change, meet Oz Clement Knight

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Oz Clement Knight pushes boundaries as a top financial educator and entrepreneur, inspiring lives worldwide.

It is sometimes not just about feeling passionate about working in a particular field; it is more than that for a few rare professionals and business owners who strive for excellence daily, besides feeling passionate about all they choose to lay their hands on. When we saw the rise of Oz Clement Knight, who has been in the financial sector for several decades, we understood how a person needs to surrender to his aspirations and goals in life to push boundaries and steer positive change.

Oz Clement Knight is all about this and beyond. At every step in his journey, he has proved why he deserves to be called a leader in the financial realm, for he has stayed committed to taking his clients to the financial success they wish to achieve and, in the process, has reached the forefront of the industry.

He has been pioneering financial success for others through two incredible ventures, namely OHL Ventures Fund LLC and Ozmarq Holdings Ltd. The former is a Delaware series limited liability company to make venture capital and growth equity investments in diverse leading seed stage, early stage, and developmental stage and later stage private companies, with companies engaged in social media, social media, life sciences, and clean tech businesses. Through the fund, he promises to create returns for investors by helping them identify and invest in potential leading-edge companies that can later provide them with massive returns.

The latter serves as the Manager of the fund that will establish a series of funds for purchasing securities of a portfolio company/companies from a secondary source, making a separate and distinctive investment directly in a portfolio company/companies, and/or investing in the interests of investment funds, special purpose vehicles, or other entities whose portfolios consist of one or more portfolio companies.

With his years of experience and knowledge in private wealth management, investment banking, and capital markets, the financial educator, who loves spreading his knowledge among others, especially the youngsters in the field, has ensured that he offers financial services that cater to the individual needs of his clients, eventually empowering them to navigate the varied financial complexities in their journey to reach financial success.

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