Business

How to Create a Sustainable and Eco-Friendly Fashion Brand in 2020

Published

4 years ago

August 1, 2020

Refuse. Reduce. Reuse. Recycle. Rot.

Over the last decade, there has been a massive emphasis on the environment that has pushed a curious generation to explore sustainable living. The fashion industry has felt the effects of this shift having to seek eco-friendly options in goods that they produce. Consumers are aware that a good amount of the earth’s pollution comes from the waste that is created by fast fashion manufacturing.

With consumers becoming more informed and eco-conscious than before, brand transparency is often a make or break for consumers. If you are a fashion brand that is trying to work towards being more sustainable in your production, there are a few ways to capitalize on your initiatives.

In this article, we will look at some green marketing ideas that will help you gain loyal customers and grow your brand like:

What is Green Marketing?
Consumers trending towards sustainable, ethical products
How to market for Green Initiatives

WHAT IS GREEN MARKETING?

There are some buzzwords that have been surrounding green marketing. In a lot of situations, lots of people throw words around that they do not understand or understand the impact behind them. It is important that every new fashion brand to understand the actual importance behind what green marketing actually is. It is also important to get a handle on where you stand on all of them.

Some buzzwords are associated with Green Marketing are:

Sustainable – In order to change the impact of a brand on the workforce and environment, sustainability is the process of implementing and fostering an environment of social justice and eco-conscious processes.

Ethical – If you are claiming to be an ethical company, you need to understand and actively work to right the humanitarian practices that weren’t exactly positive associated with fast fashion. If you want to claim that you are an ethical company, you need to partner with manufacturing houses that offer fair wages and quality working environments.

Locally Sourced – When you are locally sourcing products, it means that you are partnering with local manufacturers to provide everything from raw materials to localized manufacturing.

Organic – You need to make sure that the growers of your raw materials have a true organic certification before making these claims especially if you make organic claims on your website. It will most likely refer to the naturals materials used in the production of your garments.

CONSUMERS ARE TRENDING TOWARD SUSTAINABLE, ETHICAL PRODUCTS

From studies and trends, it shows that consumers are genuinely trying to look for sustainable companies. The decline of the environment is basically on everyone’s minds. Companies especially in the fashion industry are definitely taking bold stands against waste and quick consumption products.

If a fashion brand’s infrastructure cannot support a total manufacturing upheaval, there are definitely a few ways to start making the trend towards sustainability.

Here are a few ideas to try out:

Incorporate a recycling program for your in-store or online packaging. Offer a small incentive if customers bring their own bags or recycle their shipping containers.
Investigate every step of your manufacturing process to see if any part is sustainable. While you might not be able to see firsthand the working conditions of the sewing houses, you may be able to confirm that none of the chemicals and dyes are tested on animals, for example.
Get involved or make donations to an environmental or social cause you’re passionate about. Be sure to do this on behalf of your company.

DON’T LEAD YOUR CONSUMERS ASTRAY FOR THE SAKE OF MARKETING

You need to make sure that whatever claims that you make as a brand needs to be substantiated. With the internet, consumers are smarter than ever and if you don’t live up to what you claim, you will be discovered. This is definitely hurt your brand credibility in a lasting way. If you are afraid that you may not know how to create an effective marketing strategy, you can talk to Public Relations companies like Pressfarm where their specialists will use their expertise to create everything needed for companies to get the proper and right Public Relations.

HOW TO MARKET FOR GREEN INITIATIVES

So, if you’re already invested in green marketing and sustainable practices you’re going to want to share that marketing message with every audience possible.

Below are a few thought-starters on how to market for your eco-friendly processes:

Have a Thorough Explanation on Your About Page

You are going to want to work keywords into your About page and Home page if you have a website. You will also want to include green keywords in your product description because this is for both your consumers and for SEO purposes. Green keywords are trending and have been for a while. Identify some of the most relevant ones for your brand and use them throughout your website.

Be as Transparent as Possible

Know your green initiatives. Take a page from brands like Sezane and Everlane who go as far as listing out the percentages of fabric makeup for each product produced as well as sharing videos of their overseas production warehouses and fair working conditions.

Share Your Passion for Sustainability on Social Media

Use social media channels like Pinterest and YouTube to curate content that trends toward relevant, sustainable messages. Create a Pinterest board or two with creative recycling programs, cute re-commerce ideas, and upcycling projects.

Try your hand at vlog-style videos documenting your thoughts on eco-friendly fashion, the industry in general, and how your company supports the sustainable message. Share those videos on YouTube and even IGTV for extended exposure.

Use Subliminal Green Marketing in Your Brand Colors

If you’re very passionate about creating a green company and have yet to nail down brand colors, a logo, and website design, consider trending your brand colors toward earthy tones. This is great for some subliminal “green” marketing.

You wouldn’t actually have to create your logo out of only shades of green, but earth-focused tones can help reinforce your initiatives.

Showing your brand’s dedication to bettering our world is extremely attractive to new customers. Implementing these green marketing ideas can also help set you miles apart from your competitors.

Conclusion

Green marketing is becoming the new way of Fashion Marketing and it is important that companies who claim that they are implementing green marketing that they are true to their word because in the world of social media, it will come out and could ruin a business.

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A positive mindset, steering positive financial change, meet Oz Clement Knight

Published

3 days ago

April 23, 2024

Brand Buzz

Oz Clement Knight pushes boundaries as a top financial educator and entrepreneur, inspiring lives worldwide.

It is sometimes not just about feeling passionate about working in a particular field; it is more than that for a few rare professionals and business owners who strive for excellence daily, besides feeling passionate about all they choose to lay their hands on. When we saw the rise of Oz Clement Knight, who has been in the financial sector for several decades, we understood how a person needs to surrender to his aspirations and goals in life to push boundaries and steer positive change.

Oz Clement Knight is all about this and beyond. At every step in his journey, he has proved why he deserves to be called a leader in the financial realm, for he has stayed committed to taking his clients to the financial success they wish to achieve and, in the process, has reached the forefront of the industry.

He has been pioneering financial success for others through two incredible ventures, namely OHL Ventures Fund LLC and Ozmarq Holdings Ltd. The former is a Delaware series limited liability company to make venture capital and growth equity investments in diverse leading seed stage, early stage, and developmental stage and later stage private companies, with companies engaged in social media, social media, life sciences, and clean tech businesses. Through the fund, he promises to create returns for investors by helping them identify and invest in potential leading-edge companies that can later provide them with massive returns.

The latter serves as the Manager of the fund that will establish a series of funds for purchasing securities of a portfolio company/companies from a secondary source, making a separate and distinctive investment directly in a portfolio company/companies, and/or investing in the interests of investment funds, special purpose vehicles, or other entities whose portfolios consist of one or more portfolio companies.

With his years of experience and knowledge in private wealth management, investment banking, and capital markets, the financial educator, who loves spreading his knowledge among others, especially the youngsters in the field, has ensured that he offers financial services that cater to the individual needs of his clients, eventually empowering them to navigate the varied financial complexities in their journey to reach financial success.

Business

Dell Unveils AI-Enabled Laptops and Workstations for Indian Enterprises

Published

6 days ago

April 20, 2024

Kajal Chavan

In India, Dell has introduced a new line of business AI laptops and mobile workstations. The Latitude 9450 2-in-1, Latitude 5450 business laptop, Latitude 7350 Detachable, and Precision 5490 are the four laptops that the brand has introduced.

These are premium offerings with cutting-edge features that are intended to usher in the AI era and increase employee productivity for businesses. Let’s examine the cost, features, and accessibility of Dell’s most recent laptop models.

Dell Latitude 9450 2-in-1 Price and Features

The world’s smallest 14-inch commercial PC, the Dell Latitude 9450 2-in-1 is intended for consultants, salespeople, and executives. The laptop is the only commercial PC in the world with a Zero-Lattice Keyboard and Haptic Collaboration Touchpad, and it has an InfinityEdge QHD+ display.

Moreover, it has Mini-LED backlighting, which is said to cut down on battery consumption on the keyboard by up to 75%. Starting at Rs 2,60,699, you can purchase the Dell Latitude 9450 2-in-1.

Dell Latitude 5450 Business Laptop Price and Features

The Latitude 5450 business laptop is a member of the 5000 series, featuring the Intel Core Ultra U-series processor that provides up to 10% more performance for web browsing, video conferencing, productivity, and content creation than their predecessor. Starting at Rs 1,10,999, this laptop is priced.

Cost and Features of the Dell Latitude 7350 Detachable

According to some, the most adaptable commercial detachable laptop in the world is the Latitude 7350 Detachable. It has a 3k resolution with ComfortView Plus to lessen harmful blue light, and it has a sleek and lightweight design. Starting at Rs 1,73,999 is its price.

Dell Precision 5490’s Features and Cost

A 14-inch InfinityEdge touch-enabled display with a 16:10 aspect ratio debuted with the Dell Precision 5490. Updates to the device that are enhanced by AI will increase productivity in business and industry applications. In India, it is priced at Rs 2,19,999 at launch.

Business

Lenovo and US Semiconductor Behemoths Collaborate on AI PCs

Published

6 days ago

April 20, 2024

Kajal Chavan

Lenovo Group Ltd, a Chinese technology company, is collaborating with US chip giants like Intel Corp and Qualcomm Inc. to create AI PCs, or computers that have artificial intelligence built in, in response to the increasing demand for more intelligent productivity tools.

Lenovo said that these computers can automatically create artwork presentations and synthesize knowledge based on stored documents at the launch of China’s first batch of AI PCs in Shanghai on Thursday. According to Lenovo, they are appropriate for a variety of users, including scientists conducting research in Antarctica and elementary school pupils.

According to Lenovo chairman Yang Yuanqing, the second half of AI’s development begins when the technology moves from scientific discoveries to useful applications.

According to Yang, gathering user input and advancing AI technology via practical uses are crucial.

He emphasized the high processing demands of AI-enabled PCs and projected a world in which each person has a personal intelligent being that can be easily integrated into smartphones or PCs.

Market research company Canalys has forecast that about 48 million AI-capable PCs will be shipped worldwide this year, representing 18 percent of total PC sales, and the figure will top 100 million units in 2025 to account for 40 percent of total PC sales.

About half of Lenovo China’s PC products will be AI PCs in the upcoming quarter, according to Liu Jun, the company’s president of Lenovo China, and that percentage is predicted to reach 80% by 2024.

Lenovo’s recently released AI PCs come equipped with a large language model developed in-house by the company that can converse with users in a natural way, improving work, learning, and daily life.

According to Lenovo, AI PCs continuously enhance their comprehension and provide accurate, customized services by utilizing local user data.

During Lenovo’s meeting in Shanghai on Thursday, Cristiano Amon, the CEO and president of Qualcomm, stated via video that the PC industry is about to enter an exciting phase.

In addition, “Amon expressed his excitement about collaborating with industry titans like Lenovo to develop and jointly create the upcoming AI PC generation, which will provide users with intelligent, tailored experiences.”

He said the world is witnessing unprecedented innovation and application of generative AI at an accelerated pace, but the development is still in its early stages.

Thus far, a significant portion of the advancements in generative AI have been focused on the cloud, which will remain a crucial component. Nevertheless, Amon noted that generative AI is developing quickly and will soon be able to operate directly on a variety of gadgets, including smartphones, next-generation PCs, and even cars.

Lenovo and Intel are working together to provide AI-enhanced PC experiences and support a thriving AI ecosystem in China, which will contribute to the global AI landscape, according to Intel CEO Pat Gelsinger in a video address.

Furthermore, he highlighted how transformative computing technology is and predicted that AI-powered systems will become a necessary part of everyday life, helping with both mental and physical tasks.

The company’s recent action is a part of a larger effort by Lenovo to take advantage of AI opportunities through complete business transformation and improved R&D proficiency.

Prior to now, Yang has discussed the company’s new ten-year plan, which includes leading the AI revolution, accelerating transformation, creating jobs, growing exports, and promoting corporate social responsibility.