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Matthew J Phillips – How To Create Content That Converts To Clients

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Social media, social media, social media. We spend hours and hours per day on platforms like Facebook & Instagram. Most of us are consumers, not creators, but individuals like Matthew J Phillips are not only creators but monetisers often making 4 figures per day. Matthew a 19-year-old entrepreneur from the United Kingdom has been creating content and growing audiences since 16 years old. He started out in the fitness industry sharing his physical transformation workout tips etc and massed a following of 50,000 on Instagram.

Since then he founded his educational company and created The Organic Clients Program that teaches coaches, consultants and mentors how to overcome the 3 main struggles they most commonly face and prosper – even with the current pandemic causing destruction. Those 3 struggles are, offer creation, organic leads generation/booking sales appointments and closing over the phone.

We spoke to Matthew and asked him to share with us a few tips about content creation to generate leads and attract clients. These tips are mainly towards coaches but will most definitely work for business owners and entrepreneurs across all areas.

The first tip Matthew shared with us was to always mention your target market. If you look through his content you will notice that he’s constantly mentioning within his posts who he serves, coaches, consultants and mentors. So, if you help female entrepreneurs, throughout your content keep reiterating that this is for female entrepreneurs. This will make it crystal clear who you help and engrain in your viewer’s minds your target market. Since implementing this he and his students are getting more inbound leads which ultimately leads to more clients.

Number two is to take inspiration from the most engaged with posts. He recommends to follow your competitors on Instagram, subscribe to them on Youtube or join large Facebook groups within your market and type a keyword in the search bar relevant to you. This will bring up content centred around that keyword. Use the most engaged with post as a template to create an engagement bonfire of a post of your own. The more eyeballs on your value the more leads you’ll generate. The more leads you generate, the more clients you close.

Attention = Income.

Lastly, screenshot your payments and showcase them. This tip applies more to those that are helping others produce income, although you can do something similar in any area. As Matthew is helping coaches across all areas to close more clients and increase their income, he says that he must set the example. It’s also widely known that results attract. Every now and then he will take a screenshot of his stripe account, his PayPal payments and call bookings. It’s mindblowing how many people reach out to him he says after seeing these posts and then join his 1-1 program to become a student. If you’re in the fitness space, this wouldn’t apply to you, right? Instead, showcase your physical transformation and your personal bests. Same goes for any area. Showcase results

Many of Matthew’s students are now making 5 figures per month from organic strategies and content creation, you can also achieve this feat with these three tips and a nifty structure to add them to.

Mark David is a writer best known for his science fiction, but over the course of his life he published more than sixty books of fiction and non-fiction, including children's books, poetry, short stories, essays, and young-adult fiction. He publishes news on apstersmedia.com related to the science.

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Intel has Optimized 500 Artificial Intelligence Models for Core Ultra Processors

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“An important milestone has been reached in Intel’s efforts to establish itself as the leading chip supplier for AI PCs: the company announced that over 500 AI models have been optimized for its Core Ultra processors.”

The AI models, according to the Santa Clara, California-based company, cover “more than 20 categories of AI, including large language, diffusion, super resolution, object detection, and computer vision,” as of Wednesday. These models are available from industry partners Hugging Face, PyTorch, ONNX Model Zoo, and OpenVINO Model Zoo.

These include Google’s Bert natural language understanding model, Microsoft’s Phi-2 small language model, Meta’s Llama large language model, OpenAI’s Whisper speech recognition model, Stability AI’s Stable Diffusion 1.5 text-to-image generation model, and the Mistral language model.

Models “form the backbone of AI-enhanced software features like object removal, image super resolution, or text summarization,” according to Intel, which highlights the significance of its optimization work. It further stated that the models are compatible with the Core Ultra’s neural processing unit (NPU), GPU, and CPU.

According to the company, “the breadth of user-facing AI features that can be brought to market and the number of enabled/optimized models are directly correlated.” It is impossible to design a feature without a model. The feature cannot operate at its peak efficiency without runtime optimization.

The semiconductor giant is in an arms race with rivals AMD and Qualcomm to not only provide the best processors for AI PCs but also to enable compelling software experiences with the goal of creating greater demand for their respective products.

Along with the AI model optimization project, Intel has been developing over 300 AI-powered features for PCs with Core Ultra processors in collaboration with more than 100 independent software vendors (ISVs). In December, the company released its Core Ultra lineup; this is being done as part of its AI PC Acceleration Program, which was started a few months prior.

The company stated that the work it has done to establish AI PCs as a new device category and the investments it has made in client AI processing, framework optimizations, AI tools like OpenVINO, and other related areas have made its software enablement work possible.

Robert Hallock, vice president and general manager of AI and technical marketing in Intel’s Client Computing Group, said in a statement, “This unmatched selection reflects our commitment to building not only the PC industry’s most robust toolchain for AI developers, but a rock-solid foundation AI software users can implicitly trust.”

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Conduent and Microsoft Collaborate to Use AI to Increase Business Efficiency

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AI-Powered Strategic Alliance for Improved Business Operations

Conduent, a provider of business services, recently announced a strategic partnership with Microsoft. The purpose of this partnership is to lead the way in generative artificial intelligence (AI) applications in important industries. The partnership’s primary goals are to use AI to transform healthcare administration, improve customer support, and strengthen fraud detection systems.

Boosting Cloud-Based Secure AI Adoption

Conduent’s clients will be able to take advantage of a secure cloud environment at a faster rate thanks to the synergy between Conduent and Microsoft. Three generative AI pilot programs are presently being developed by the alliance, one of which aims to efficiently extract data from medical documents. The goal of this project is to use Microsoft’s Azure AI Document Intelligence and Azure OpenAI Service to expedite the resolution process.

AI’s Strong Effect on the Growth of Small Businesses

The applications of AI go beyond the healthcare sector and include small businesses, where AI is thought to be a growth accelerator. AI has many uses, from enhancing customer service to automating marketing campaigns to expand its market reach. Particularly tailored AI solutions are being developed for small businesses, taking into account their unique resource limitations, making advanced AI tools more accessible to them.

Businesses with limited resources can now benefit from AI models developed by companies like Microsoft, which has garnered attention and given them a competitive advantage in the market. Supporters of these scaled models emphasize how easy it is to integrate, how affordable, and how little data these models require—all of which are advantageous for most companies that handle large volumes of sensitive data.

Conduent and Microsoft’s partnership is a big step toward bringing artificial intelligence (AI) into conventional business models, optimizing workflows, and establishing new benchmarks for customer and client interaction.

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A positive mindset, steering positive financial change, meet Oz Clement Knight

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Oz Clement Knight pushes boundaries as a top financial educator and entrepreneur, inspiring lives worldwide.

It is sometimes not just about feeling passionate about working in a particular field; it is more than that for a few rare professionals and business owners who strive for excellence daily, besides feeling passionate about all they choose to lay their hands on. When we saw the rise of Oz Clement Knight, who has been in the financial sector for several decades, we understood how a person needs to surrender to his aspirations and goals in life to push boundaries and steer positive change.

Oz Clement Knight is all about this and beyond. At every step in his journey, he has proved why he deserves to be called a leader in the financial realm, for he has stayed committed to taking his clients to the financial success they wish to achieve and, in the process, has reached the forefront of the industry.

He has been pioneering financial success for others through two incredible ventures, namely OHL Ventures Fund LLC and Ozmarq Holdings Ltd. The former is a Delaware series limited liability company to make venture capital and growth equity investments in diverse leading seed stage, early stage, and developmental stage and later stage private companies, with companies engaged in social media, social media, life sciences, and clean tech businesses. Through the fund, he promises to create returns for investors by helping them identify and invest in potential leading-edge companies that can later provide them with massive returns.

The latter serves as the Manager of the fund that will establish a series of funds for purchasing securities of a portfolio company/companies from a secondary source, making a separate and distinctive investment directly in a portfolio company/companies, and/or investing in the interests of investment funds, special purpose vehicles, or other entities whose portfolios consist of one or more portfolio companies.

With his years of experience and knowledge in private wealth management, investment banking, and capital markets, the financial educator, who loves spreading his knowledge among others, especially the youngsters in the field, has ensured that he offers financial services that cater to the individual needs of his clients, eventually empowering them to navigate the varied financial complexities in their journey to reach financial success.

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